Nabeel K.

Experience

• 

  Gaditek

  Dec 2012 - Aug 2013

  Marketing Executive

  • Created content for social media posts, ad campaigns, website, PR, blogs, infographics, emails, and other communication. • Managed the digital and social media platform in terms of daily posting and ad campaigns as per the marketing calendar. • Executed Content Marketing and SEO for brand as per the trending keywords to improve search ranking on search engine.• Improved the lead nurturing process by defining ‘prospect to customer’ strategies for sales team that includes workflows.• Monitored customer feedbacks to further improve the services by implementing the best possible customer suggestions.• Built and executed positive customer sentiments and partnership management strategies to improve customer retention. Show less

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  Shaheen Air International - official

  Aug 2013 - Oct 2015

  Senior Marketing Executive

  • Launched online web ticketing portal and promoted it via OOH Campaigns, SEO, Google Ads and social media marketing.• Developed and launched integrated, multi-channel print, catalog, web, content and direct marketing campaign for airline.• Lead marketing and brand campaigns based on domestic and international route, special offers, and value-added services.• Designed, planned, executed and monitored all marketing programs (online / offline) for the achievement of overall KPIs.• Prepared reports, SOPs, presentations and pitch decks for sales teams to engage the audience and sell tickets effectively.• Created and implemented strategies after carrying research and intelligence about other airlines’ initiatives and services.• Managed the overall customer relationship digitally by responding to the sales / ticketing queries and lodging complaints. Show less

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  Utopia Deals

  Oct 2015 - Dec 2016

  Associate Manager - E-Commerce (Amazon | Ebay | Walmart)

  • Developed the thorough understanding of marketplace dynamics, including consumer, products, and competitor insights.• Supervised the creation of product listing on Amazon and Ebay in close coordination with the product management team.• Monitored and analyzed the daily sales of the products and overall categories for effective planning and decision making.• Introduced and market new products by developing time-integrated sales, marketing, advertising, and production plans.• Developed the overall communication strategies for customer communication and product briefing on Amazon and Ebay. • Developed customer support practices and accordingly monitored and tracked customer communication and satisfaction.• Develop product sales and positioning strategies to improve its performance in the market as per different regions, US / UK.• Administer communication with suppliers across the globe and oversee the negotiation process for the reduction in cost.• Oversee the ordering process while planning the delivery timetable and the arrival of shipments from China and Pakistan.• Liaison internally with IT, content, graphic and development team for the implementation of tools and product strategies. Show less

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  Wavetec

  Dec 2016 - Jun 2018

  Assistant Marketing Manager (Branding / Strategy / Digital Marketing / Media / PR)

  • Developed, executed and maintained digital marketing plan in conjunction with the launch of new products and services.• Managed web and content marketing via SEO, email marketing, social media, GDN/GSN, PR and blogs for lead generation.• Designed and developed the content for email marketing, infographics, brochure and videos for prospects and customers.• Managed, optimized, and designed the content of all online assets including website, social media, blogs, articles and PR.• Executed digital acquisition road map that helped in increasing brand awareness and lead generation across the globe.• Organized activation activities and tradeshows locally and internationally for product awareness, partnerships and sales.• Monitored and improved the overall Digital Media, SEO, and Social Media activities to ensure commercial goals are met.• Closely worked with the external agencies to develop marketing and other collateral within the defined marketing budget.• Created brand presentations and pitch deck while keeping the product information, customer, and brand insights in view.• Developed content marketing workflow and calendar to ensure strong digital presence and follow-up for lead generation. Show less

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  Transworld Home

  Jul 2018 - Dec 2022

  • As a direct report of Deputy CEO, managed the team of 12 in coordination with Regional Sales and Commercial Head.• Overseen the marketing and advertisement activities i.e., ATL, BTL, Digital and Events in line with the brand strategy.• Created consistent and enduring brand message, voice and campaigns for brand awareness, recall, loyalty, and sales.• Translated brand strategies in brand plans, positioning, and go to market strategies with highly targeted campaigns.• Managed creative, outdoor, digital, PR, activation agency to execute marketing plan while maintaining brand image.• Executed OOH campaigns across KHI, LHE and ISB to promote new coverage areas that resulted in incremental sale.• Revamped collateral including the branded kit for employees and CEM (customer education material) for sales aid.• Designed collateral, social media posts, campaigns, and other internal/external communication templates on Adobe.• Maintained SEO while writing keyword-oriented web content, blogs and PRs to improve rankings on search engine.• Managed web of both B2B and B2C businesses, daily posting, campaigns and community on Digital and Social Media.Achievements:• Developed and launched the Free Wi-Fi Hotspot solution at public places for the data mining and lead generation.• Developed the live coverage API on Google Maps for users to know about their presence in existing coverage areas.• Executed SEO techniques with multiple keywords that helped achieving top 3 ranking on Google with 78 Keywords.• Revamped website and launched online sales channel that brought sales from digital channels worth $ 80K in 2021.• Executed music / sponsorship videos via influencer and sports legend that hit 8M+ Views and increased awareness.• Executed brand building activities on digital that helped in increasing the reach and engagement by 345% and 777%. Show less • Overseeing marketing and advertisement activities including ATL, BTL, and Digital to ensure alignment with brand strategy.• Managing PR on an external level to ensure that the brand image is well sustained. • Working closely with all stakeholders in the organization to ensure the commercial goals of the brand are met.• Executed BTL activities which helped in ramping up sales momentum with 70% YOY growth.• Nationwide OOH campaign across K/L/I for new coverage areas, resulting in incremental sales.• Revamped website and introduced online selling to offer hassle-free sales execution during COVID – 19.• Taking the lead on ‘music’ for brand building, with multiple videos rolled out in 2020 and 2021 with 3M + views.• Sponsorship of sports legends on digital, which helped in registering a brand.• Revamped marketing collateral and other elements including branded kits for the direct sales team, engineering teams in the fields, the rollout of CEM (customer education material) as a sales aid.• Executed brand building on digital, with 200K + followers and counting. Show less

  • Manager - Marketing (Digital and Brand)

    Jan 2022 - Dec 2022

  • Deputy Manager - Marketing (Digital and Brands)

    Jul 2018 - Dec 2021
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  HBL Microfinance Bank LTD

  Dec 2022 - now

  Head of Digital Marketing

  • Driving brand growth and engagement on digital media while overseeing the creative strategy, direction and comms.• Managing monthly digital media spend of PKR. 20 million, driving 100K+ new wallets, and generating PKR. 200 million+ deposit through strategic campaigns across platforms like Facebook, Google, and TikTok.• Managing the digital and financial inclusion portfolio for the effective digital banking and mobile payment services.• Leading digital business development for increasing the awareness, app installs, activations, and monthly deposits.• Supervising the creation of creative asset and animations for digital and conventional mediums for brand awareness.• Successfully launched the all-new mobile app “FirstPay” to enhance the growth, user experience and engagement.• Optimizing the digital campaigns through performance marketing and implementing the impactful brand strategies.• Conducting audience studies, research and leading successful 360-degree campaigns like “FirstPay.. Say Ho Gaya!”.Achievements:• Launched the revamped version of FirstPay Mobile Wallet, boosting user acquisition to 100K+ new users in a month.• Achieved the milestone via digital marketing campaigns, driving monthly deposits to an impressive Rs. 150M+ mark Show less