Aida Magdalina

Experience

• 

  Paul Bakery

  Mar 2017 - Apr 2018

  Pastry Chef

  Pastry Chef at Paul Pavilion Kuala Lumpur. Honing my skills in French Pastries none other than from a renowned French restaurant. Practiced daily production with assembling pastries in the morning and mise-en-place on the afternoon.

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  Magdalina Patisserie

  May 2018 - now

  Pastry Chef

  • Specialized in designing custom cakes, cookies, tartlets, and pavlovas for a wide range of clients.• Demonstrated exceptional skill in working with chocolate, fondant, and other confectionery ingredients.• Managed multiple tasks efficiently to meet production and delivery deadlines.• Utilized social media marketing on Instagram to promote the business and attract new clients.• Collaborated with clients to understand their unique requirements and deliver personalized creations.• Maintained a clean and organized workspace, adhering to health and safety standards. Show less

• 

  Alam Dalam Rumah

  Jan 2019 - Dec 2021

  Social Media Manager

  Experience:• Managed and curated content for 2745 organically grown Instagram followers passionate about indoor gardening.• Developed and implemented a content strategy that increased engagement by 50% over 2 years.• Created visually captivating posts showcasing various indoor plants, gardening tips, and plant care guides.• Interacted with the gardening community through comments, direct messages, and Instagram Stories to foster a loyal and engaged audience.• Collaborated with influencers, gardeners, and brands to execute successful cross-promotional campaigns with brands such as Shamrock Botanics (MY) and Plantonic (SG). • Utilized analytics tools to track key performance metrics, identify trends, and make data-driven decisions to optimize content strategy.• Grew the follower base by 100% through organic strategies, hashtag utilization, and targeted engagement initiatives.• Developed partnerships with plant nurseries and gardening supply companies, resulting in increased brand exposure.• Responded to customer inquiries promptly, demonstrating excellent customer service skills and fostering a positive brand image.Key Achievements:• Organically grown followers of 2745 • Contents featured in various notable gardening accounts• Brand partnerships with positive impact on brand’s performanceSkills:Social media managementContent creation and curationAudience engagement and community buildingAnalytics and data-driven decision makingInfluencer and brand collaborationCustomer serviceGardening expertise and indoor plant care knowledgeCreativity and design sense Show less

• 

  Preloved By Magdalina

  Sept 2023 - now

  Digital Marketing

  Developed and executed marketing strategies to promote videos and posts for the preloved clothing store.Managed social media accounts on platforms such as Instagram and TikTok to increase brand visibility and engagement.Participated in thrift markets to showcase products and attract new customers.Utilized e-commerce platforms like Shopee to expand the store's online presence and drive sales.Analyzed marketing metrics and adjusted strategies to optimize performance and ROI.Paid social media to increase social media followers Show less