Danielle Parsons

Experience

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  Honda Motor Co. America

  Jan 2003 - May 2003

  Marketing Intern
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  Ravinia Festival

  Apr 2004 - Jul 2004

  Corporate Relations Intern
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  SellingSource.com

  May 2005 - Mar 2006

  Marketing Coordinator/Writer, Affiliate Manager
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  ADVANSTAR COMMUNICATIONS

  Apr 2007 - Apr 2008

  Online Content Editor
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  United Marketing Group

  Apr 2008 - Apr 2010

  Internet Marketing Manager
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  Allstate

  Jun 2010 - Nov 2010

  Senior Marketing Consultant - Online Marketing Optimization
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  Adobe

  Nov 2010 - Dec 2011

  Client Conversion Manager - Scene 7
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  JOINGO

  Jan 2012 - Oct 2018

  Director of Operations & Client Services

  Joingo is the industry-leading platform for mobile patron engagement in the casino industry, acquired by Sightline in 2021. During my tenure I managed technical implementations, assisted with product management and development, onboarded new customers, handled marketing and trade shows, and provided post-launch client services as the company grew from 3 to over 100 casino property customers. Director of Operations, Director of Client Services & Partnerships 2015-2018Sr. Engagement Manager 2014-20152012-2014 Engagement Manager Show less

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  Aristocrat

  Oct 2018 - May 2019

  Director of Product Management - B2B Interactive

  Reporting to the SVP of Interactive, I was responsible for developing, defining and managing B2B interactive product and strategy including mobile engagement apps, B2B2C social casino development and roll-out to greenfield customers, and future real money gaming (Anaxi) and sports wagering strategy.

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  GAN

  Jul 2020 - Dec 2021

  Sr. Director, Product Solutions & Customer Success

  Reporting to the Chief of Gaming Operations, I was the main liaison between GAN customers and internal stakeholders for GAN Social Casino, Real Money Online Casino and Real Money Online Sportsbook products including GameSTACK and GAN Sports (Coolbet), gathering functional and technical requirements, overseeing the PRD process, working with architects to design custom product solutions, and assisting with commercial discussions and agreements.

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  Raketech

  Dec 2021 - May 2022

  Managing Director

  Built and led US expansion from the ground up. Hired and led product, sales, account management, technical projects and content teams.

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  Mille Lacs Corporate Ventures

  Aug 2022 - now

  Vice President of Technology

  Responsible for leadership and oversight of IT, network, infrastructure, IT PMO, service and support, cybersecurity, gaming, hospitality and business systems, and technical implementation of marketing, data, and analytics tools for Grand Casinos and MLCV.