Sheila Halali

Experience

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  Kohl's

  Jul 2015 - Jul 2016

  Assistant Designer

  Assistant Designer for the Jennifer Lopez brand sold exclusively at Kohl's. In charge of Dress category, line sheets, sketching, mood boards, and trend updates.

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  Freelance

  Jul 2016 - Apr 2020

  Freelance Fashion Designer

  Freelance Fashion Designer with an emphasis on bridalwear, eveningwear and embellishment design. Designed seasonal assortments and merchandised dynamic collections using sales history and buyer feedback. Created unique embellishment designs and textile treatments, and partnered with factories to execute vision. Performed high-level trend research, trend analysis and color direction.Worked collaboratively with design, merchandising, and production teams to execute design needs.

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  Incandescent Bridal

  Jun 2018 - Jan 2021

  Art Director

  Directed editorial photoshoots featured in noteworthy publications including Brit + Co, Green Wedding Shoes and The White Wren. Concepted and produced all model photoshoots for seasonal campaigns; Collaborated with photographers, HMUAs, set and prop stylists, and accessory designers to execute all aspects of shoot production. Analyzed market trends in fashion, bridal and the greater design world to determine consumer desires and spending habits.

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  Melanie Casey Fine Jewelry

  Sept 2021 - Sept 2023

  Primarily responsible for Photography and Graphic Design Art Direction, I managed and led the Creative Team. Responsibilities included: maintaining and elevating the brand aesthetic, and coordinating a cohesive look across all touchpoints, planning, concepting and executing asset creation, including art direction, production, and post-production. I created monthly shot lists, and ensured all product was shot on time and in accordance with design notes. I supervised on-figure and still e-commerce photography, and occasionally videography, both on set and remotely. Additionally, oversaw post-production workflow including final selects, cropping, and managing retouching. Responsible for hiring and training new team members and freelancers Show less

  • Freelance Art Director

    Jun 2023 - Sept 2023

  • Creative Manager

    Sept 2021 - Jun 2023
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  Self-employed

  Jun 2023 - Jul 2024

  Freelance Art Director

  Primarily focused on Photography Art Direction, I develop elevated and trend-relevant creative briefs for Fashion and Fine Jewelry brands. I produce photoshoots for clients, including on-figure photography and stills. Services include: Creating shot list & deliverables, location scouting, model casting, hiring photographers and other vendors, and directing on-set. I also assist with post-production workflows as needed, ensuring high-quality work is delivered on time and in budget.Throughout all client work, I ensure to uphold and drive authentic, inclusive representation. Show less

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  Justin Alexander

  Jun 2024 - now

  Art Director