Natasha Williams, MA, SHRM-CP

Experience

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  Public relations student society of America

  Aug 2009 - Aug 2010

  Communications Director/ Event Planning and Promotions Chair

  • Directed/supervised a team of general body members on the communication plans of PRSSA local chapter.• Maintained database of contacts for possible organizations and majors who could benefit from and partner with PRSSA. • Developed communication campaign to increase awareness and membership for local chapter.• Assisted with the production of chapter internal/external communication material for general body/prospective members and PRSA by managing social media sites, e-mail and face-to-face communication.• Oversaw chapter marketing/public relations, and secured guest speakers to strengthen the organization's brand and disseminate pertinent information to all involved parties.• Developed organization's promotional messages for PRSSA events, fundraisers and special projects for all members and possible members.• Served as liaison between PRSSA National and PRSSA UNC Charlotte.• Planned fundraisers, promotional and awareness events for PRSSA; disseminated communication to target audience. Show less

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  UNC Charlotte

  Jan 2010 - Apr 2010

  Public Relations Intern

  •Worked directly with the Director of Public Relations to research, report and write for campus news, faculty/staff web newsletter, media relations tip sheet, blog and UNC Charlotte Magazine.•Tracked media coverage for UNC Charlotte accolades, honorable mentions and highlights for programs such as Levine Scholars, Bank of America Partnership and Chancellor activities.•Provided program support for the College News Association of the Carolinas (CNAC) annual conference.•Provided media relations assistance as needed. Show less

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  Holiday Inn Club Vacations

  Sept 2012 - Aug 2014

  Guest Services Team Lead

  • Supervised and trained staff on proper hotel procedures including: billing, departmental communication, balancing cash drawers, and effective customer service skills.• Conducted onboarding and acclimating new employees with the company. • Worked with hiring manager to provide guidance for training, scheduling and incentivizing achievements to encourage better performance. • Advised management on staff placement/scheduling based on strengths, weaknesses and level of experience of employees. Provided recommendation on leadership structure. • Recommended new training techniques and effective communicate strategies as a department (employee-to-employee and employee-to-management). • Acted as liaison between new staff and management.• Oversaw customer satisfaction by identifying important information from guest requests and collaborated with management on proper solutions.• Listened attentively to gather information and clarify needs of current and future guests. Show less

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  The University of North Carolina at Greensboro

  Sept 2013 - May 2014

  Graduate Assistant - Faculty Teaching Learning Commons

  • Assisted in the planning, marketing, and tactical communication for FTLC events and programs.• Supervised and mentored student intern. • Supported the development and implementation of strategic marketing and communication plans to meet the needs of faculty and advance FTLC as a whole.• Served as liaison between FTLC and its members by disseminating pertinent information to various faculty and FTLC affiliates. • Wrote and edited documents for accuracy and precision for faculty, and upper level management, including newsletters, faculty profiles and website content. Show less

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  University of North Carolina at Greensboro

  Jun 2015 - May 2021

  • Provide counseling and recommendations to resolve employee-to-employee and employee-to-management issues about hours, training, evaluation and communication to help promote a conducive work environment.• Manage student employees by developing an orientation/onboarding process and employee handbook. Assist in the development of department’s internship evaluation, and end of year evaluation (exit interview) to analyze intern experience and perform SWOT analysis of the department. • Lead and oversee the professional development series for interns. • Support the hiring process of full-time personnel by interviewing and evaluating applicants. Final decisions made based on skills, education, proven track record of success, and overall cultural fit for the department and university. • Develop department initiates and incentives focused on inclusion, health and wellness, and overall department morale.• Oversee and execute complex multi-dimensional executive level projects with Greensboro’s minor league baseball team, development league basketball team, local business journal, and chamber of commerce to increase the visibility, brand loyalty, and overall awareness of UNCG. • Utilize evaluations to make recommendations for special projects based on skills, qualifications, project requirements and departmental needs.• Manage complex projects for writers, editors and upper-level management to ensure project completion while maintaining brand messages. Show less • Lead and instruct 20 students in a two-credit, 15-week transition seminar for new first-year students in their first semester at UNC Greensboro.• Demonstrate knowledge of first-year, first-generation instructional techniques and uses of best teaching methods to achieve student success. • Demonstrate understanding of how FYE programs and services interface UNCG and FYE programs and services and apply knowledge of overall First Year Experience functional areas. • Mentor and lead teaching assistant on best practices for classroom management.• Direct a discussion-driven environment where every student plays an active role in their learning experience. Gives students the opportunity to explore personal development opportunities, gain skills essential to academic success, and discover and connect with their new community.• Develop lesson plans tailored to engagement and fostering an impactful first year experience both inside and outside of the classroom.• Provide verbal and written feedback in effort to access overall grasp of concepts and teaching material. Show less •Manage the life-cycle of documentary style videos to highlight international students at UNCG and the global reach of UNCG by assisting with planning, design, delivery and cross-departmental communication.•Serve as project coordinator for hundreds of news and feature stories for the UNCG homepage by being the initial point of contact for all project request and monitoring project life-cycle in project management system, WorkZone.•Work with senior management, including vice chancellor of University Relations and communications director, to establish goals and plans for implementation of internal and external projects by creating marketing and communications objectives, developing a detailed work flow, creating schedules for project lifecycle, and effectively allocating resources for all projects. •Coordinate and track web content with writers, editors and upper-level management to ensure project completion while maintaining brand messages. Provide progress reports to keep all relevant parties informed by monitoring and communicating project statuses.•Provide ongoing support for external departments by communicating schedule conflicts, project timeline, resource constraints, etc. •Supervise interns to ensure proper content for internal and external audiences are delivered as forecasted, and ensure goals and deadlines are met for peer-to-peer video series. Intern produced at least 10 videos per semester. •Provide support for UNCG’s lead marketing and communications department by assisting with the implementation of marketing communications strategies and tactics that strengthens the university’s brand, differentiate UNCG from its competitors and expand its presence locally and nationally. Show less

  • Project Manager & Internship Coordinator

    Dec 2016 - May 2021

  • Freshman Seminar Instructor

    Aug 2019 - Jan 2020

  • Communications Coordinator

    Jun 2015 - Dec 2016
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  Harvest Table Culinary Group

  May 2021 - now

  Associate Experience Manager

  Serve as a strategic business advisor to senior management regarding key organizational and management issues (talent management, performance management, employee relations, recruitment, payroll). Provide consultation and direction to the leadership team to prepare and execute talent plans to promote employee and business success that aligns with strategic goals.