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Natalia Pisani

Natalia Pisani

Advertising Media Assistant

Followers of Natalia Pisani2000 followers
location of Natalia PisaniSão Paulo, Brazil

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  • Timeline

  • About me

    Field Marketing Manager @IBM | B2B Tech Market | Portfolio Marketing | Certified in Account-Based Marketing (ABM)

  • Education

    • Fundação Getúlio Vargas

      2008 - 2010
      Master of Business Administration (MBA) Business Administration and Management, General

    • Escola Superior de Propaganda e Marketing

      2014 - 2014
      Inovação & Design Thinking

    • ESPM Escola Superior de Propaganda e Marketing

      2000 - 2003
      Graduation Marketing

  • Experience

    • ADAG Comunicação

      Aug 2003 - Mar 2004
      Advertising Media Assistant

      • Researched media placements, planning, and buying of ad space. Clients: China in Box, Novartis, Besni.

    • Profins

      Mar 2006 - Oct 2010
      Marketing Communications Coordinator

      • Coordinate marketing campaigns for online, interactive media, and print publications.• Identified opportunities, researched new product possibilities and created campaigns.• Performed keyword research, optimization, and submission of company web properties to all major search engines.• Monitored rankings and traffic, generated reports when necessary, and continually worked to improve results.

    • SulAmerica ING

      Oct 2010 - Dec 2012
      Senior Digital Marketing Analyst

      Planning and implementation of different activities involved in in digital marketing operations, such as mobile apps, web analytics, interface design and usability and online campaigns.

    • IBM

      Jan 2013 - now

      Responsible for delivering projects of Customer Experience and Engagement, Multi Channel Customer Experience, Social Media, Digital Transformation, Marketing Strategy & Transformation, contributing with technical and functional expertise in these areas.

      • Brazil Field Marketing Manager

        Mar 2024 - now

      • Account Based Marketing Manager, Banking

        Jan 2022 - now

      • Portfolio Marketing Manager

        Oct 2016 - Jan 2022

      • Senior Customer Experience Consultant

        Jan 2013 - Sept 2016

  • Licenses & Certifications