
Tom Venner
Creative Director

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About me
Creative Director | B2B Marketing Design | Board Member
Education

Kean University
1988 - 1993Bachelor of Fine Arts (BFA) - Visual Communications Visual Communications, Graphic Design Concentration
School of Visual Arts
1984 - 1986Coursework in photography, typography, and editorial design
Experience

Vertis Studios
Nov 2000 - Sept 2005Creative DirectorResponsible for the design direction of marketing and advertising campaigns for specialty retail, grocery, and hospitality clients. • Developed the first MGM Resorts Players Club member benefits direct mail programbuilt 100% on variable data, this successful pilot program was rolled out company-wide• Increased per-ticket sales with a targeted Sony Consumer Electronics customer loyaltydirect-mail program• Directed the design and production of all in-store and in-home sales promotion materialsfor the 10-store grand opening of a consumer electronics retailer Show less

Capital One Auto Finance
Oct 2005 - Mar 2008Creative ManagerManaged the creative services team and was the primary contact for marketing, sales, and communications leads.• Optimized the design and copy of the direct-to-consumer A/B mail test program, reaching over 2.5 million prospects monthly.• Eliminated inconsistent branding across dealer financing collateral, bringing a unified product and benefits message to existing and prospective clients.• Executed the design direction and production of all program collateral for the annual national dealer meeting, reaching over 1,500 participants. Show less

Behringer
Mar 2008 - Sept 2015Creative DirectorManaged the in-house design team in the creative direction and production of all corporate sales and marketing collateral. Behringer was formerly Berhinger-Harvard• Reduced annual collateral fulfillment expenses by 54% by replacing printed, physical inventory with a comprehensive print-on-demand program.• Installed a full-service, on-site video production and editing studio, resulting in an 80% reduction in annual production expenses.• Established the brand’s first proprietary image library; art directed all location photography and managed photo production budgets.• Directed the re-branding of Behringer Harvard to Behringer to communicate a new corporate mission and vision. Show less

Provasi Capital Partners
Oct 2015 - Dec 2016Creative DirectorResponsible for the brand standards and design direction of all corporate, sales and marketing communications. Provasi was formerly Behringer.• Led a five-person in-house task force who worked together to concept and produce the Provasi brand identity within a six-week deadline.• Achieved a 149% increase in new page views and 18.6% increase in visitors within 60 days of the launch of the redesigned provasi.com• Managed the in-house marketing design team of nine designers, copywriters, and video production. Show less

Tom Venner Creative
Feb 2017 - Feb 2018Creative DirectorProviding creative direction, branding, graphic design and production services. • Contract creative director for GK3 Capital; increased new business by 150% with custom-designed inbound marketing digital and print collateral.• Designed, produced and launched within a six-week deadline the identity and website for TXGPS.org, a new North Texas not-for-profit.• Increased enrollment by 60 students for HCCvet, a veteran career skills training organization, by designing their branded curriculum collateral. Show less

Javelin Agency
Feb 2018 - Feb 2022Associate Creative Director – AT&T BusinessCreative lead responsible for the design and production of AT&T Business keynote, main stage, town hall, and broadcast presentations for executive leadership.

GK3 Capital
Feb 2022 - nowCreative DirectorTom Venner is the Creative Director at GK3 Capital and provides strategic direction and oversight of all creative work the company performs for clients.
Licenses & Certifications

Hubspot Email Marketing
HubSpot AcademySept 2024
HubSpot Inbound Marketing Certification
HubSpot AcademyJun 2023- View certificate

HubSpot Growth-Driven Design Certification
HubSpot AcademyJan 2024
Honors & Awards
- Awarded to Tom VennerBronze: Digital Collateral-B2B - Financial Institution Financial Communications Society May 2023 FCS is a national not-for-profit organization dedicated to improving professional standards in financial marketing communications through a mission of community, education and philanthropy.
- Awarded to Tom VennerGold: Print Collateral-B2B - Financial Institution Financial Communications Society Portfolio Awards May 2023 FCS is a national not-for-profit organization dedicated to improving professional standards in financial marketing communications through a mission of community, education and philanthropy.
- Awarded to Tom VennerSilver: Digital Collateral-B2B - Financial Industry Financial Communications Society May 2023 FCS is a national not-for-profit organization dedicated to improving professional standards in financial marketing communications through a mission of community, education and philanthropy.
- Awarded to Tom VennerSilver: Digital Collateral-B2B - Financial Institution Financial Communications Society May 2022 FCS is a national not-for-profit organization dedicated to improving professional standards in financial marketing communications through a mission of community, education and philanthropy.
- Awarded to Tom VennerGold: Digital Marketing - Animated or Video AVA Awards 2021 AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design, and production of digital communication.https://avaawards.com/
- Awarded to Tom VennerGold: Display Ad - Animated or Video AVA Awards 2021 AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design, and production of digital communication.https://avaawards.com/
- Awarded to Tom VennerPlatinum: Motion Graphics Design AVA Awards 2021 AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design, and production of digital communication.https://avaawards.com/
- Awarded to Tom VennerOutstanding Achievement in Web Development: Investment Standard of Excellence Web Marketing Association 2015
- Awarded to Tom VennerOutstanding Achievement in Web Development: Best Investment Website Web Marketing Association 2014
- Awarded to Tom VennerOutstanding Achievement in Web Development: Best Investment Website Web Marketing Association 2013
Volunteer Experience
President of the Board of Directors
Issued by ArtCentre of Plano on Oct 2019
Associated with Tom VennerMember Board of Directors; Chair, Governance Committee
Issued by Plano Symphony Orchestra on Jul 2023
Associated with Tom VennerChair
Issued by City of Plano Cultural Affairs Commission on Nov 2017
Associated with Tom VennerCommissioner
Issued by City of Plano Cultural Affairs Commission on Sept 2014
Associated with Tom VennerMember Board Of Directors
Issued by Leadership Plano on Jun 2016
Associated with Tom Venner
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