Winnie Tang

Experience

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  Intel

  Feb 1998 - Jun 2000

  Channel Co-op Advertising Specialist

  Built and developed a world-wide brand program, Intel® Inside Program, to more than 150 clients in the Asia Pacific region; developing matrix to analyse customers' activities for program development; conducting customers training and managing key accounts management.

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  Compaq Computer Limited (now Hewlett-Packard HK SAR Ltd)

  Jul 2000 - Aug 2002

  Marketing Communications Specialist

  Developed fully integrated marketing and communications programs, including advertising campaigns, sales promotion in shopping malls, concerts sponsorship and media relationships. I collaborated with research companies to conduct focus groups to evaluate brand performance.

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  Swarovski

  Feb 2003 - Mar 2004

  Senior PR & Advertising Executive

  Elevated the reputation of the brand by organising fashion shows and exhibiting in tradeshows in mainland China and Hong Kong; conducted media activities across the company to initiate and foster media relationships with editors and journalists.

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  Cheil Communications, Samsung Electronics Hong Kong

  Jul 2004 - Oct 2008

  Associate Account Director

  Led marketing strategies and orchestrated advertising campaigns, ranging from IT products to AV products, to assist market expansion goals with significant commercial impacts in consumer markets. Highlighted campaigns include the launch of Samsung camera, resulting in one of the top 10 camera models in Hong Kong market, as well as, being the finalist in the Best of the Best Awards by MTR Corporation. Engineered and supervised the production, creation and introduction of various sponsored events, including 2008 Olympic Games Torch Relay, Olympic Day Run and the world's largest eSports competition, World Cyber Game. Demonstrated strong collaborative project management internally and externally to create momentum under a thematic umbrella. Show less

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  Australian Trade and Investment Commission (Austrade)

  Nov 2010 - now

  Marketing Manager, Hong Kong and Taiwan

  The Australian Trade and Investment Commission (Austrade) is part of the Australian Consulate-General in Hong Kong. To elevate the reputation of Australia and Australian related businesses is my pursuit. I work with trade and investment teams to attract productive investment into targeted areas of Australian economy and assist Australian businesses by providing market insight and introduction of potential partnerships. I design and conceptualise marketing campaigns supporting all sectors ranging from organising the Australian Pavilion at tradeshows, networking events and webinars, producing success stories for promotion. As the most experienced marketing professional in Austrade’s Asia network, I also have a role mentoring newer and less experienced Marketing Managers in the region. Show less