Duncan Cawdell

Experience

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  Asda

  Aug 1996 - Jan 1998

  Business Unit Manager

  Store and regional operations in a range of functions from night manager to regional performance improvement, new store opening teams, direct purchasing, merchandising excellence and store management positions. Leading in-store teams on daily execution

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  Somerfield

  Jan 1998 - Sept 2000

  Product Group Manager

  Senior Buyer and Marketing Manager across 28 different categories for Somerfield and Kwik Save fascias. Worked in Petfood, Paper (Toilet, Facial and Kitchen Tissues), Tea, Coffee, Jams, Cereals and Canned Goods.

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  Gerber Foods Soft Drinks

  Jan 2001 - Aug 2003

  Commercial Operations Controller

  Managing Sales, Brand and Category teams for major customers across Juice and Juice Drinks.Owner and developer of 5 year Plan for the business.

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  Bon Bon Buddies Ltd

  Sept 2003 - Nov 2004

  Sales & Marketing Director

  Commercial Director for a Licensed product business, supplying direct to the major multiples in the UK & France. Key Disney and WB licensee, with bespoke ranging across Confectionery and Biscuits

• 

  Weben Partners

  Nov 2004 - Dec 2011

  Group Client Director

  Part of the Weben Partners Group.Working with clients in Customer Marketing, Shopper Marketing, and Corporate strategy. Pragmatic and hands-on.

• 

  Leadership Solutions Pte Ltd

  Oct 2009 - Dec 2011

  Managing Director Europe

  Part of the Weben Partners GroupWorking with Blue Chip clients to develop and deliver Leading Edge capability development across the commercial landscape - Selling, Negotiating, Planning, Compelling Presentations, Understanding key customers and the way they think.

• 

  Kerry Foods

  Dec 2011 - Feb 2013

  Design, Develop & Implement a leading edge Customer Management platform across UK & Ireland for Kerry Foods, to drive growth and competitiveness in the market place for Kerry Foods 500+ sales personnel. Leading a sales team of over 300 delivering chilled product to 14,000 customers, 6 days a week across the UK.Develop & Design future strategies for the business to perform competitively and create a business model that drives customer satisfaction and profitable growth

  • Sales Capability Director GB&I

    Sept 2012 - Feb 2013

  • National Field Sales & Strategy Director

    Dec 2011 - Sept 2012
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  Weben Partners

  Mar 2013 - Mar 2014

  Partner

  Part of the Weben Partners GroupGlobal Commercial Strategy & Capability Consultancy, working with global Blue Chip clients, to improve either the strategy, or the execution of the strategy, to drive business growth. With experience of retail and supply across a number of industries, my particular speciality was creation and execution of commercial strategy; and design, development and implementation of commercial capability programmes.

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  Pureblueocean

  Apr 2014 - now

  Managing Partner

  purereblueocean has a simple premise. To help clients, customers and colleagues find the space that is not flooded by competitors and based on price, to deliver ideas and clear blue ocean where you can be different, be unique and successful. We work as partners, colleagues or coaches to support your unique business vision.Keeping it simple and focused, is the first step on that journey.

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  Bitesize Business Academy

  Jan 2017 - now

  Co-Founder

  I founded Bitesize Business Academy to provide an open access, modular, learning academy created and delivered by leading experts for the benefit of all businesses wanting to grow their people, revenue and profits. Bitesize provides capability improvement programmes that blue-chip businesses have, without needing a blue-chip budget to pay for it, making it an ideal solution for particularly SME’s (small to medium size businesses), new start-ups or larger corporations with a limited training budget. Show less