Abigail Wint

Experience

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  Carib Voxx

  Oct 2020 - Jan 2021

  Content Creator

  • Edited and proofread pieces before publication to verify content aligned with established guidelines• Prepared well-structured drafts using the digital publishing platform, WordPress• Collaborated and communicated in a creative team environment; provided weekly updates on articles via Asana.

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  The Jamaica Observer

  Jul 2021 - Nov 2021

  Writer

  • Written over 10 articles that generated over 1000 reads and 50 shares via social media platforms Instagram and Twitter• Interviewed several high profile figures including past and current government officials like Honourable PJ Patterson• Published 2 to 3 short articles per week and 1 to 2 feature articles per month about local current events and trends• Identified traffic loss and implemented various strategies to improve the website traffic; created the 'Inside The Life Of' feature on Buzz Caribbean and interviewed notable social media star Singh Zima. Increased traffic by 10% percent. Show less

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  Above and Beyond Media Productions

  Dec 2021 - Apr 2022

  Content Director

  • Created content using creative platforms Canva and Adobe Suite for posting on Instagram.• Increased website traffic as well as photography and videography service sales with corporate businesses such as Courts- of the Unicomer Group by 20% with the use of targeted SEO and paid search increase.• Produced detailed data-led monthly reports that demonstrate growth (or decline).• Communicated with social media followers, responded to queries in a timely manner and monitored customer reviews by flagging any inappropriate posts/comments and sharing them with the account manager and crisis team as needed. Show less

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  Sleek Jamaica

  Apr 2022 - Aug 2022

  Social Media Executive

  • Developed 10-15 social media posts a day that drove traffic to company’s Instagram and compelled engagement with a minimum of 30,000 people engaged per post, including one reel with over 1 million views and over 200,000 likes.• Managed a brand proposal that when executed grew following by 20,000 followers in 1 month with a minimum 30% engagement rate.• Oversaw creation of social media accounts’ design (ex: Instagram story covers, social media templates and website layout) for better brand identity on social media platforms.• Provided social media coverage at various events for advertisers, service included creative captions, as well as photo and video editing for posting on the company’s social media platforms. Show less

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  Woman Up Show via NewsTalk93fm

  Jul 2022 - Apr 2023

  Social Media Manager

  • Supervised content creation team of 10+ volunteers with content management platform Asana to produce engaging content and optimize user experience for Instagram and TikTok.• Implemented lead generation strategies relevant to social media show’s branding goals to inform and educate our audience on how to grow into confident women in society.• Reported on the performance of digital marketing campaigns on Instagram, and assessed against goals (ROI and KPIs)

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  JANEXCO

  Nov 2023 - now

  Social Media and Marketing Strategist