Peter Woodward

Experience

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  Mamas & Papas

  Aug 1998 - Aug 2002

  Retail Marketing Assistant

  Mamas & Papas design and supply award winning exclusive pushchairs, furniture and interiors loved by millions of parents around the world. Responsible for the execution of the retail trade and activity calendar including new store opening strategy, local marketing activity, promotions, trade events and brand campaigns. Involved in the success of the roll out of the first 12 own branded superstores nationwide. Also supported M&P national independent retailers.

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  Hallmark Cards

  Aug 2002 - Jul 2005

  Assistant Product Manager

  Tigerprint are a division of Hallmark Cards and are the largest supplier to Marks & Spencer. The company specialises in greetings cards, gift wrap and accessories. Worked on the Christmas category to develop a vast array of innovative greetings cards. Responsible for the product development cycle from concept to in-store launch. Worked alongside technical and design teams and managed critical paths for successful product launches. Also looked after repro and print in the UK and offshore. Other duties included regular product lifecycle reviews, competitor analysis, research projects and working alongside merchandise teams to maximise in-store displays. Show less

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  Bang Marketing

  Jul 2005 - Jul 2006

  Marketing Executive

  Bang are a full-service integrated marketing agency using insight and original thinking to captivate customers and transform brands.Account management to deliver memorable, effective and successful communications. Managed campaigns for an impressive roster of clients with a huge amount of variety including print, advertising, press releases and direct marketing. Scheduled meetings to take creative briefs and translated this through studio to successful delivery. Required enthusiasm, an eagle eye for detail, a commitment to excellence, and a passion for marketing to help the Team deliver game-changing campaigns and support. Show less

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  Jacuzzi Group Worldwide

  Jul 2006 - Nov 2008

  Assistant Product Manager

  The world's most recognised and largest selling brand of jetted whirlpool baths, hot tubs and spas. Jacuzzi also specialise in baths, bathroom suites, enclosures and shower trays.Worked on the trade sector for the Vernon Tutbury brand. Involvement in new product development, marketing communications and customer facing activities with national merchants and housebuilders.

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  Andy Thornton Ltd

  Dec 2008 - Aug 2009

  Marketing Co-Ordinator (Interim)

  Established in 1975, Andy Thornton offer an extensive range of contract furniture, lighting, wood carvings, metalwork, architectural salvage, antiques and pub decor to the international hospitality market.Responsible for marketing communications, maintaining and optimising the company website and research projects in this interim role. Managed pay per click activity to drive traffic and increase sales. Produced regular copy for the website and coordinated the design of promotional material for online and offline channels. Also advertised products/services in various media to create brand awareness and maximise exposure. Crafted and sent regular newsletters with company updates. Show less

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  Provident Financial Group UK & ROI

  Aug 2009 - Sept 2010

  Marketing Executive

  Provident Financial is a FTSE 250 company specialising in loans to the non-standard credit market. Through its range of businesses Provident aims to provide credit options for those who are not well served by mainstream credit products or are excluded altogether.Worked for the aquisition and retention teams targeting customers via direct marketing, email and SMS activity on a mass scale. Briefed agencies to create campaigns to transform the brand and captivate customers and liased with large format mailing houses to deliver weekly campaigns crucial to the business to drive sales with new and existing customers. Championed SMS initiative to chase outstanding payments by text with impressive results. Show less

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  JVL Homeware Solutions

  Sept 2010 - Jun 2016

  Marketing & Design Manager

  JVL is a leading supplier and distributor of household products in the UK. The customer base includes many leading high street retailers, mail-order and catalogue companies, wholesalers and independent retailers.Managed all aspects of marketing at JVL to achieve business and sales objectives. This included planning, research, budgeting, brand management, product development, product launches, campaign planning, design, communications, advertising, PR, digital, photography and events. Also supported JVL’s major customers with bespoke new product development, design, branding and literature requirements. Responsible for the line management and development of the Marketing & Design team. Show less

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  Made Better by Ellis

  Jun 2016 - Nov 2020

  Product Manager

  JT Ellis is a prominent UK-based furniture manufacturer with a reputation for producing high-quality, innovative furniture solutions. The company is renowned for its expertise in design, craftsmanship, and the development of functional and stylish furniture collections tailored to meet the demands of modern living and workspaces.Product Management Duties• Trend Identification: Monitor and analyse market trends and competitor products to identify opportunities for innovation and profitability.• Product Improvement: Explore and implement ways to enhance existing furniture collections to boost profitability.• Industry Engagement: Attend trade events to gain insights into industry trends and maintain competitive awareness.Collaboration for Product Development:• Work with suppliers and in-house designers to develop trend-driven furniture collections.• Oversee and manage the New Product Development (NPD) process to ensure successful product launches. Marketing Responsibilities:Creative Campaigns:• Use marketing concepts to devise innovative ways of communicating with both existing and potential customers.• Plan and execute comprehensive marketing campaigns, incorporating advertising, PR, social media, and email outreach.Marketing Material Production:• Manage the creation, receipt, and distribution of marketing materials including kitchen and bathroom brochures.• Handle copywriting, proofreading, and coordination with external creative agencies and printers.• Collaborate with external agencies to produce high-quality CGI images for promotional use. Show less

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  Ecoblast Supplies

  Nov 2020 - Nov 2021

  Marketing Manager

  ESL is a leading supplier of industrial cleaning equipment in the UK, offering exclusive access to premium European brands.Strategic Responsibilities:• Product Launches: Collaborate with European suppliers to introduce innovative industrial cleaning equipment.• New Product Development (NPD): Lead the NPD process to deliver cutting-edge products.• Annual Marketing Planning: Develop and execute a strategic marketing plan to drive lead generation.Campaign Management:• Tactical Campaigns: Plan, execute, and monitor campaigns supporting business objectives within budgets and timelines.• Performance Analysis: Track KPIs, analyse campaign results, and provide data-driven recommendations for future improvements.Content Creation:• Marketing Materials: Create materials and communications consistent with the ESL brand identity.• Digital Content: Manage website and email content and create engaging social media strategies.Collaboration and Relationship Building:• Supplier Relationships: Work effectively with suppliers, agencies, and creative partners to align with brand values.• Event Coordination: Organize trade shows and other events to promote the brand.Digital Marketing:• SEO and PPC: Manage SEO efforts and Google AdWords campaigns to enhance online visibility and sales.• Website Analytics: Monitor traffic and generate regular internal performance reports.Creative Development:• Visual Presentation: Improve the brand's visual identity through videos and lifestyle photography.Market Intelligence:• Competitor Analysis: Conduct regular reviews of competitors to identify opportunities and refine strategies. Show less

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  VOW Wholesale

  Nov 2021 - Oct 2022

  Product Marketing Manager

  VOW is one of the UK and Ireland’s leading wholesalers of business products distributing over 20,000 products to over 3,000 resellers and customers. Product categories include general office supplies, paper and computer consumables, cleaning, catering, janitorial, health and safety, PPE, premises management and office furniture. • Develop full year product marketing plan• Keeping on top of all potential marketing opportunities• Creation and management of marketing activity calendars• Develop detailed seasonal activity plans and hero campaigns to drive incremental revenue during key selling periods• Working with key vendor partners to develop full year marketing plans utilising their unconditional and conditional marketing development fund (MDF)• Proposing additional plans on top of MDF to secure additional supplier funding and drive incremental sales• Meeting with all key vendor partners to discuss full year marketing plans for their brands and products• Management of Product Marketing Executives to ensure all marketing campaigns and plans are implemented• Plan and execute marketing campaigns to support company incentives to drive sales for supporting partners• Work closely alongside Product Managers to identify key brands and products to promote to maximise sales• Present at national sales meetings to ensure the sales team is fully aligned with marketing and have the tools required to sell to resellers• Initiating and managing the production and distribution of marketing materials, including leaflets, posters, flyers, newsletters, trade press and digital communications• Work closely with design team to develop main catalogue and produce innovative and exciting product campaign materials Show less

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  Harrison Bathrooms

  Oct 2022 - now

  Marketing Manager

  Harrison Bathrooms is a leading supplier of premium bathroom products, serving customers across the UK and Ireland and continues to set the standard in the industry. Strategic Leadership:• Spearhead marketing initiatives for Harrison Bathrooms' Scudo brand and Dawn and Harrogate brands under One of One• Partner with the Managing Director, Sales Director, and Commercial Director to craft and execute marketing strategies aligned with business growth objectivesTeam & Budget Management:• Lead and develop a high-performing marketing team, including two graphic designers, ensuring seamless execution of projects• Manage the marketing budget to deliver impactful activities within agreed financial parametersBrand Development & Custodianship:• Act as the brand custodian, evolving brand identity and ensuring consistent representation both internally and externally• Collaborate with the sales team to create compelling marketing collateral that supports product promotion and customer engagementContent Creation & Media Management:• Direct the development and production of product catalogues, overseeing copy creation, CGI design, and print production• Work with PR agency to secure frequent, positive media coverage and identify new promotional opportunities• Collaborate with video production companies to create high-quality, engaging content for building trust and enhancing customer engagementCampaign Management & Lead Generation:• Plan, develop, and execute strategic lead generation marketing campaigns to drive business growth• Design and implement standout retail showroom POS and display solutions to enhance brand presenceEvent & Exhibition Marketing:• Partner with external events teams to design and execute innovative exhibition stands and marketing plans for trade eventsMarket Analysis & Innovation:• Conduct competitor analysis and monitor market trends to recommend innovative strategies for business advancement, including new product development Show less