Rita Quintas

Experience

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  Tox'Inn Marketing Promocional

  Jan 2013 - Feb 2019

  Brand Activation

  - Brand Activation & Promotion for relevant organizations, such as EDP, Vodafone, Santander, Mini;- Coordinator of teams of 5-15 people in a wide range of events (music, fashion, lifestyle, and corporate events);- Sales Assistant of PMI main brand IQOS.

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  Philip Morris International

  Mar 2019 - Sept 2020

  - Responsible for PMI main brand IQOS communication and activation in the retail channel, in order to drive brand awareness and boost consumer engagement with the brand; - Responsible for the selection, regular training and close management of a 200 hostesses team, ensuring excellency in point of sale communication activities and brand activation initiatives in events;- Responsible for hostesses training content creation, development and presentation in a weekly basis reunions, based on brand and PMI goals and ways of working standards;- Development and implementation of the territory plan of brand activation activities with hostesses in retail channel, based on market analysis, consumer data, expected results, and resources & budget availability, in order to maximize volume and profit; - Track and deeply analyze relevant channel KPIs, making adjustments to brand activation initiatives whenever necessary. Show less - Responsible for PMI main brand IQOS communication and activation in a wide range of events (music, lifestyle, fashion and corporate events), as well as for planning and implementation of off retail initiatives, in order to drive brand awareness and consumer engagement with the brand; - Develop the annual territory plan of brand activation initiatives, based on market analysis, consumer data, expected results, and resources & budget availability, in order to maximize results; - Track and deeply analyze relevant channel KPIs, making adjustments to brand activation initiatives whenever necessary;- Ensure and manage relationships with main business stakeholders and partners;- Selection, training and close management of brand activation teams of 5-35 sales assistants/promoters in events. Show less

  • Brand Activation & Hostesses Executive

    Jan 2020 - Sept 2020

  • Consumer Activation Executive

    Mar 2019 - Dec 2019
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  Indie Campers

  Jul 2021 - Dec 2021

  Channel Sales Specialist

  - Generate, increase and manage sales from B2B sales and third-party B2C sales channels;- Identify, negotiate, acquire and retain new third-party sales partners and B2B clients and manage the relationship with the current ones;- Increase the market share of IC within these sales channels as well as increase the representation of these within the company's channel mix;- Update and optimize written and visual content across all partner's platforms to ensure IC stands above the competition as the most relevant booking option;- Manage relationships between internal and external stakeholders to align strategy, product deploys, codeveloped campaigns, as well as general needs and requests from both parties;- Support, track results and report on the performance of B2B sales channels to exponentiate sales;- Produce, monitor and act on KPIs for all accounts and individual performance;- Support the introduction of new products and services;- Support the remaining sales teams (on demand generation, acquisition and conversion of leads) whenever needed. Show less

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  Freelance

  Dec 2021 - May 2023

  Digital Marketing Specialist
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  Luísa Magalhães Ramos - Cirurgia Plástica

  Feb 2023 - now

  Digital Marketing Manager