Emily Tomas

Experience

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  Total Health Chiropractic

  Mar 2014 - Jun 2017

  Chiropractic Assistant, Graphic Design, Marketing & Communications

  In charge of all design, communications and marketing material that comes out of my (location in Fort Oglethorpe) office. Head of billing and marketing as well as office lead.• Assist in all in-office patient care, office flow and Dr. needs.• Work with the local chamber, community and programs to get people to notice us, who we are and our brand. • Update all social media platforms associated with my office with content I wrote and/or created.• Involved in marketing for the entire company through our Community Outreach Program. This includes health fairs, community events (marathons, Ironman, etc) and more. Show less

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  BlueCross BlueShield of Tennessee

  Jun 2017 - Sept 2017

  Communications & Design Intern

  • Create engaging social media content• Create polished and professional marketing material as requested• Work with small teams to create and implement marketing campaigns• Develop content on a regular basis for events, posts, and holidays• Assist in the organization and implementation of company events including firm outings, charity events, sponsorships, and holiday parties• Provide support to our marketing and event teams at live and online events

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  Flywheel Brands

  Sept 2017 - Feb 2019

  I spend my days striving to strategize and plan curated content for all social media platforms, as well as social media post planning, event planning, email campaign planning, and trade show design. I often find myself communicating with the community about Flywheel, and searching for opportunities to help reach more people in this great city. My duties also include:• Design all digital content that comes out of the company including but not limited to photography, videography, graphic design, animation design, presentations, sales pitches, email content and building and more.• Edit and direct weekly podcast (Momentum Marketing) to reach more clients in different areas• Manage and update content on our eStore front. This includes adding products to Shopify, content updating to keep the site looking fresh, SEO analyzation, constant keyword research, lots of spreadsheets and data base upkeep, and much more.• Assist in managing our field sales reps by arming them with content they can use to gain the company more business (flyers of recent promotions, eye-catching leave-behinds and more). Show less

  • Client Development Specialist

    Oct 2017 - Feb 2019

  • Marketing & Events | E-Commerce Specialist | Content Design Creator

    Sept 2017 - Feb 2019
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  Walden Security

  Feb 2019 - Mar 2020

  Brand Manager

  • Analyze our brand positioning and consumer insights• Help shape and communicate our vision and mission• Translate brand elements into plans and go-to-market strategiesI am the leader of the team that shapes Walden Security's outward image. Responsibilities:• Analyze brand positioning and consumer insights• Shape and communicate our vision and mission• Translate brand elements into plans and go-to-market strategies• Lead creative development to motivate the target audience to “take action”• Monitor market trends, research consumer markets, and competitors’ activities• Oversee new and ongoing marketing and advertising activities• Devise innovative growth strategies• Align the company around the brand’s direction, choices, and tactics Show less

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  SmartFurniture

  Jul 2020 - Aug 2021

  VP of Social Media | Email Marketing Manager

  As primary Email Marketing Manager, my responsibilities include:○ Email design○ Email segments and segmentation strategy■ Targeted Emails and Email Remarketing Strategy○ Campaign website creative○ Promo set up○ utm parameter creation for tracking when necessary○ Testing○ Scheduling○ Creating GA annotations○ Direct response iteration and optimization○ Email acquisition○ Weekly reporting● Designing and maintaining Website creative○ Homepage creative○ Category page banners○ Brand page banners○ Sale page banners○ Just Uno (pop up marketing)○ Price Waiter (price negotiation tool)● Designing/resizing social media assets○ Facebook○ Instagram○ Pinterest○ LinkedIn Show less

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  Hoff & Pepper

  Aug 2021 - Dec 2021

  Marketing Manager

  Optimize marketing strategies, manage the marketing department’s budget and staff, as well as prepare forecasts.• Generate new business leads through social media, email, and ads.• Create weekly email campaigns for retail and wholesale & report on them.• Coordinate & execute marketing strategies with the sales and production.• Manage the marketing department’s budget.• Create and oversee Facebook, Instagram, and Google Ads campaigns.• Manage the marketing department team with weekly meetings, 1:1, team, and reporting meetings. Show less

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  Covenant

  Feb 2022 - now

  Coordinate, develop, and execute Covenant marketing strategies to meet enterprise needs and design content to best illustrate Covenant’s value to our prospects and customer. Additionally, the Enterprise Marketing Manager supports our enterprise with graphic design, media, and content centralization of our Covenant branded material.Marketing- Compose, develop, and evaluate marketing content for external purposes- Manage workflow of content from creation to execution to support marketing campaigns- Lead the optimization and iterating of campaigns to drive the most qualified leads to sales while determining the right delegation and nurturing strategies for cooler leads- Design and execute creative external communications and inbound marketing programs to align our growing organization around core business objectives and build our brand and culture- Collaborate with the team to outline monthly, quarterly, and annual marketing plans for our business units & overall brand- Support team with social media planning and strategy- Monitor & report on marketing initiatives and develop ways to improve those campaigns- Create and design content, including ebooks, infographics, sell sheets, etc...- Work with the director on the project management tool to help keep track of projects and report to Senior Leadership- Create and Edit Videos/photos as needed for the Enterprise and marketing efforts- Maintain and organize the Media room and all media equipmentSales Operations- Lead team to support sales with RFP/I responses, customer proposals, or presentations- Create new slides and content as appropriate to communicate Covenant’s unique value proposition most effectively- Lead content control by centralizing and organizing content storage. Ensure relevancy, timeliness, and accuracy of content Show less

  • Enterprise Marketing Manager

    Feb 2023 - now

  • Marketing Content Manager

    Feb 2022 - Feb 2023