Manka Mishra

Manka Mishra

Media Relations Manager-IBM

Followers of Manka Mishra2000 followers
location of Manka MishraStockholm, Stockholm County, Sweden

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  • Timeline

  • About me

    Sr. Transformation & Change Management Leader/ Agile Coach/ Marketing Enthusiast

  • Education

    • MarketingProfs University

      2014 - 2015
      Digital Content Marketing Content marketing
    • De Nobili Scool, Digwadih

      1998 - 2000
      10+2 Science
    • Mount Carmel

      1988 - 1998
      Primary school Science
    • Symbiosis Institute Of Media And Communication, Pune

      2004 - 2006
      PGDCM Communication Management
    • Quadriga University of Applied Science

      2015 - 2015
      Digital Marketing
    • Hyper Island

      2015 - 2015
      Social Media Master Class Digital Marketing
    • MIT Sloan School of Management

      -
    • Massachusetts Institute of Technology

      2019 -
      Digital Business Strategy
  • Experience

    • Adfactors PR

      Apr 2005 - Feb 2009
      Media Relations Manager-IBM

      Media Relations, Crisis Communications, Event Management

    • Text 100

      Feb 2009 - Dec 2011
      Key Account Manager for Microsoft & Cisco

      Client Relations, Media Relations, Analyst Relations, Event planning, Social Media, Event management, Peoples processes, Team management

    • Ericsson Headquarters

      Nov 2011 - Sept 2014

      Led and aligned regional and product marketing team with business goals. Working directly in the global marketing teamDeveloped and optimized global campaigns to meet business requirements. Collaborative and team spirit approach to drive timely results Developed and driven customer engagement initiatives through reference program and testimonials Held responsibilities across different aspects of marketing, brand & communications i.e. Marketing Communications, Event Management, Project Management, Public Relations, Analyst Relations, Social Media, Sustainability Communications, Internal Communications, Customer Communications, Event Management Digital marketing, social media activation and optimization has been the key tool across roles and responsibilities Adept in single handily managing corporate events, sponsorships, global CEO charters, strategy workshops, leadership engagementsPassionate and ambitious about the company growth plans and market strategies Show less

      • Brand Management, Project Management & Strategy, Global Services

        Nov 2013 - Sept 2014
      • Head of Integrated Communications

        Nov 2011 - Nov 2013
    • Ericsson

      Nov 2014 - Feb 2024

      Develop and execute strategic and tactical change management plans for Journeys/Mini-Journeys or Capabilities to drive adoption and enablement.Orchestrate engagements with senior management and executive teams to drive the transformation of the customer journey.Collaborate with end users, stakeholders, and impacted parties to identify process transformation opportunities and develop new ways of working for digital capabilities.Engage closely with end users/customers to understand their needs and translate them into actionable steps for implementation.Create a comprehensive global deployment and adoption strategy, along with detailed implementation plans.Collaborate with process owners to define or update people, process, and tools related to the change initiatives.Develop a compelling change vision and value proposition for the Journey/Mini-Journey or Capability, ensuring alignment across stakeholders.Proactively plan, build, and execute strategic communication initiatives to raise awareness and generate desire among target groups and stakeholders.Work closely with local Change Drivers, Leaders, and Internal Communication teams to drive awareness and facilitate effective communication channels. Show less • Executive nomination to MIT and Certified with accelerate grade by the management school in ‘digital strategy’ Overall responsible for change management activities of the cross unit digitalcapabilities throughout the transformation to ensure adoption and usage• Set Digital ways of working and anchor prioritised initiatives. Train the crossfunctional teams on agile ways of working• Overall responsible to govern & report progress in transformation activities inclose collaboration with the businessSet Digital Transformation vision and wanted position and anchor prioritised initiatives with the Executive Team.Govern, support and remove roadblocks for ongoing/planned DT programs/workstreams.Accelerate Digital Transformation across the company including budget, teams, roadmap, KPIs and establish a group-wide, consistent, cross-functional Ways of Working to execute the transformation.Secure coordination, knowledge-sharing and build digital transformation competence and culture. Show less Responsible for all event KPI’s from recommendation through to final report and communicationLeading the responsibility for securing measurements for the activities in the hall Lead generation targets, process, tools & follow upResponsible for training of BB in lead generation process and toolScanning & booking toolsReturn on MWC investment & Measurements (impact, leads, perception, visitor statistics)Lead follow up surveys with customers, KAMs and BB/StaffResponsible for measurement reports going out on site and after the eventParticipation and status reporting leadership and board meetings Show less

      • Leading RAN Customer Journey Change Management

        Dec 2022 - Feb 2024
      • Director Change Management, Pilots & Ways of Working Lead, Digital Transformation Office

        Jan 2019 - Feb 2024
      • Global Project Director- Events Performance

        Aug 2016 - Dec 2018
      • Head of Events Strategy & Project Management (Global Services)

        Nov 2014 - Sept 2016
    • Probability Consulting AB

      Jan 2016 - now
      Board Member
    • Amazon

      Dec 2023 - now

      Re-defining Change and Portfolio Management to ensure each of the 1000+ innovative products that 50+ amazing Amazon teams build every year are delivered to our Delivery Service Partners with 0 defects.Drive safety-related program objectives – define business requirements, translate requirements into project plans, manage implementation activities across large group of stakeholders, develop and execute rollout plans and ongoing support.Scale services, tools, and processes that will enable the business’ growth in volume, complexity, and geographic dispersion while still maintaining a high bar for the customer experience.Identify, assess and mitigate risks, drive resolution of critical issues, provide escalation management, anticipate and make tradeoffs and propose corrective actions to keep initiatives moving forward Collaborate and build relationships with cross functional teams to ensure seamless execution and process excellenceRelentlessly advocate for DSPs and strive to simplify and improve their experience and that of their drivers Show less

      • Head of AMXL DSP Change Management EU

        Jul 2024 - now
      • Country Manager and EU Lead of DSP Change Management (Tech SME, Last Mile Delivery)

        Dec 2023 - Sept 2024
  • Licenses & Certifications

    • Digital Marketing

      Marketing Profs
    • Certified SAFe® 4 Agilist

      Scaled Agile, Inc.
      View certificate certificate
    • Digital Marketing

      Hyper Island
    • Sheryl Sandberg and Adam Grant on Option B: Building Resilience

      LinkedIn
      Apr 2020
      View certificate certificate
    • Creative Writing

      Berghs School of Communication
      Nov 2015
    • Sustainability Leadership

      Stockholm School of Economics
      Apr 2013
    • Ericsson Digital Practitioner

      Ericsson
      View certificate certificate
    • Digital Marketing

      IHM Business School
    • Social media Objectives & Strategy

      Quadriga University of Applied Sciences
      Sept 2015
    • Harnessing Digital Strategy

      MIT Sloan School of Management
      Jul 2019
  • Honors & Awards

    • Awarded to Manka Mishra
      Best PR campaign strategy for 2010 Cisco 2010
  • Volunteer Experience

    • Chair

      Issued by Women in Leadership
      Women in LeadershipAssociated with Manka Mishra
    • Event coordinator

      Issued by SPICMACAY National Convention 2011 on Sept 2004
      SPICMACAY National Convention 2011Associated with Manka Mishra
    • Moderator & TV Host

      Issued by Ericsson on Sept 2017
      EricssonAssociated with Manka Mishra