
Manka Mishra
Media Relations Manager-IBM

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About me
Sr. Transformation & Change Management Leader/ Agile Coach/ Marketing Enthusiast
Education

MarketingProfs University
2014 - 2015Digital Content Marketing Content marketing
De Nobili Scool, Digwadih
1998 - 200010+2 Science
Mount Carmel
1988 - 1998Primary school Science
Symbiosis Institute Of Media And Communication, Pune
2004 - 2006PGDCM Communication Management
Quadriga University of Applied Science
2015 - 2015Digital Marketing
Hyper Island
2015 - 2015Social Media Master Class Digital Marketing
MIT Sloan School of Management
-
Massachusetts Institute of Technology
2019 -Digital Business Strategy
Experience

Adfactors PR
Apr 2005 - Feb 2009Media Relations Manager-IBMMedia Relations, Crisis Communications, Event Management

Text 100
Feb 2009 - Dec 2011Key Account Manager for Microsoft & CiscoClient Relations, Media Relations, Analyst Relations, Event planning, Social Media, Event management, Peoples processes, Team management

Ericsson Headquarters
Nov 2011 - Sept 2014Led and aligned regional and product marketing team with business goals. Working directly in the global marketing teamDeveloped and optimized global campaigns to meet business requirements. Collaborative and team spirit approach to drive timely results Developed and driven customer engagement initiatives through reference program and testimonials Held responsibilities across different aspects of marketing, brand & communications i.e. Marketing Communications, Event Management, Project Management, Public Relations, Analyst Relations, Social Media, Sustainability Communications, Internal Communications, Customer Communications, Event Management Digital marketing, social media activation and optimization has been the key tool across roles and responsibilities Adept in single handily managing corporate events, sponsorships, global CEO charters, strategy workshops, leadership engagementsPassionate and ambitious about the company growth plans and market strategies Show less
Brand Management, Project Management & Strategy, Global Services
Nov 2013 - Sept 2014Head of Integrated Communications
Nov 2011 - Nov 2013

Ericsson
Nov 2014 - Feb 2024Develop and execute strategic and tactical change management plans for Journeys/Mini-Journeys or Capabilities to drive adoption and enablement.Orchestrate engagements with senior management and executive teams to drive the transformation of the customer journey.Collaborate with end users, stakeholders, and impacted parties to identify process transformation opportunities and develop new ways of working for digital capabilities.Engage closely with end users/customers to understand their needs and translate them into actionable steps for implementation.Create a comprehensive global deployment and adoption strategy, along with detailed implementation plans.Collaborate with process owners to define or update people, process, and tools related to the change initiatives.Develop a compelling change vision and value proposition for the Journey/Mini-Journey or Capability, ensuring alignment across stakeholders.Proactively plan, build, and execute strategic communication initiatives to raise awareness and generate desire among target groups and stakeholders.Work closely with local Change Drivers, Leaders, and Internal Communication teams to drive awareness and facilitate effective communication channels. Show less • Executive nomination to MIT and Certified with accelerate grade by the management school in ‘digital strategy’ Overall responsible for change management activities of the cross unit digitalcapabilities throughout the transformation to ensure adoption and usage• Set Digital ways of working and anchor prioritised initiatives. Train the crossfunctional teams on agile ways of working• Overall responsible to govern & report progress in transformation activities inclose collaboration with the businessSet Digital Transformation vision and wanted position and anchor prioritised initiatives with the Executive Team.Govern, support and remove roadblocks for ongoing/planned DT programs/workstreams.Accelerate Digital Transformation across the company including budget, teams, roadmap, KPIs and establish a group-wide, consistent, cross-functional Ways of Working to execute the transformation.Secure coordination, knowledge-sharing and build digital transformation competence and culture. Show less Responsible for all event KPI’s from recommendation through to final report and communicationLeading the responsibility for securing measurements for the activities in the hall Lead generation targets, process, tools & follow upResponsible for training of BB in lead generation process and toolScanning & booking toolsReturn on MWC investment & Measurements (impact, leads, perception, visitor statistics)Lead follow up surveys with customers, KAMs and BB/StaffResponsible for measurement reports going out on site and after the eventParticipation and status reporting leadership and board meetings Show less
Leading RAN Customer Journey Change Management
Dec 2022 - Feb 2024Director Change Management, Pilots & Ways of Working Lead, Digital Transformation Office
Jan 2019 - Feb 2024Global Project Director- Events Performance
Aug 2016 - Dec 2018Head of Events Strategy & Project Management (Global Services)
Nov 2014 - Sept 2016

Probability Consulting AB
Jan 2016 - nowBoard Member
Amazon
Dec 2023 - nowRe-defining Change and Portfolio Management to ensure each of the 1000+ innovative products that 50+ amazing Amazon teams build every year are delivered to our Delivery Service Partners with 0 defects.Drive safety-related program objectives – define business requirements, translate requirements into project plans, manage implementation activities across large group of stakeholders, develop and execute rollout plans and ongoing support.Scale services, tools, and processes that will enable the business’ growth in volume, complexity, and geographic dispersion while still maintaining a high bar for the customer experience.Identify, assess and mitigate risks, drive resolution of critical issues, provide escalation management, anticipate and make tradeoffs and propose corrective actions to keep initiatives moving forward Collaborate and build relationships with cross functional teams to ensure seamless execution and process excellenceRelentlessly advocate for DSPs and strive to simplify and improve their experience and that of their drivers Show less
Head of AMXL DSP Change Management EU
Jul 2024 - nowCountry Manager and EU Lead of DSP Change Management (Tech SME, Last Mile Delivery)
Dec 2023 - Sept 2024
Licenses & Certifications

Digital Marketing
Marketing Profs- View certificate

Certified SAFe® 4 Agilist
Scaled Agile, Inc. 
Digital Marketing
Hyper Island- View certificate

Sheryl Sandberg and Adam Grant on Option B: Building Resilience
LinkedInApr 2020 
Creative Writing
Berghs School of CommunicationNov 2015
Sustainability Leadership
Stockholm School of EconomicsApr 2013- View certificate

Ericsson Digital Practitioner
Ericsson 
Digital Marketing
IHM Business School
Social media Objectives & Strategy
Quadriga University of Applied SciencesSept 2015
Harnessing Digital Strategy
MIT Sloan School of ManagementJul 2019
Honors & Awards
- Awarded to Manka MishraBest PR campaign strategy for 2010 Cisco 2010
Volunteer Experience
Chair
Issued by Women in Leadership
Associated with Manka MishraEvent coordinator
Issued by SPICMACAY National Convention 2011 on Sept 2004
Associated with Manka MishraModerator & TV Host
Issued by Ericsson on Sept 2017
Associated with Manka Mishra
Languages
- enEnglish
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