Federico Boratto

Experience

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  Amnesty International USA

  Nov 2013 - Apr 2015

  Communication Strategist

  • Co-drafter & Co-creator of the communication strategy behind the AI International campaign, STOP TORTURE, from strategy evaluation to final release.• Lobbying AIUSA and its programs to media.• Coordinator of the communication strategy for the Mid-Atlantic National Convention on Human Rights. P.R activity on Media.• As a passion project I created and established the YPAI association (Young Professionals of Amnesty International), a networking group aimed as supporting the Human Rights Agenda towards the Millennial target. Show less

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  SEC Relazioni Pubbliche e Istituzionali

  Apr 2015 - Oct 2015

  Communication Officer

  • Communication and P.R. referent for the project Women for Expo.• Regrouped 120 countries on the themes of women empowerment and the issue of food.• Public Relations officer for Institutional visits and county delegations.• Content creator and Interviewer for the Italian National Television: RAI.

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  Hill+Knowlton Strategies

  Jan 2016 - Sept 2018

  Marketing and Communication Consultant

  • Led integrated communication and marketing campaigns for top clients like P&G, Maserati, Braun and Nestlè, resulting in increased brand visibility and engagement.• Managed project schedules and deliverables, ensuring timely execution of strategic plans and successful campaign implementation.• Developed and led a creative team to support client communication activities, focusing on engaging the millennial target audience.

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  Nordgreen

  Oct 2018 - May 2019

  Global Comms Manager & UK Country Manager

  - Configuring Nordgreen’s UK market multi-channel growth tactic and campaign strategy based on local consumer behaviour: SEO, SEM, Paid Social, eCRM, Affiliate Marketing, Referral Marketing, etc.- PR Strategy Manager and Communications Projects Coordinator - tasks include strategic copywriting, creative writing and brief creation-- Communication of the business CSR and Sustainability model- Projects Management of global partnerships, brand collaborations and stakeholders engagment- Identifying and implementing new and innovative ways to drive traffic to the UK website as well as developing and improving traffic from the relevant channels- Developing relationships with key stakeholders & new customer acquisition.- Work in synergy with the rest of the Nordgreen international team to identify new growth opportunities and ways in which to improve global brand reputation and presence.- Partnering closely with design and editorial teams to brief and build engaging product pages that provide the customer with relevant information, advice and conversion opportunity, always keeping P&L results in mind.- Using our in-house data & technology platforms like Google Analytics to manage and retrieve data and examine valuable insights on customer behavior and trend Show less

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  Mano Copenhagen

  May 2019 - Feb 2022

  In my role as Strategy Director at Mano Copenhagen, I spearheaded the strategic development and execution of impactful campaigns for global brands across multiple channels, including social media and digital platforms.• Led the SK-II 2021 Tokyo Olympic brand campaign, orchestrating strategy with 15 agency stakeholders.• Directed activation positioning for key Constellation Brands accounts, including SVEDKA rebranding and The Prisoner Wine Company.• Built Pandora's 360 Orchestration Launchpad for integrated campaign development. Show less

  • Strategy Director

    Feb 2021 - Feb 2022

  • Senior Strategy Lead

    Jun 2020 - Feb 2021

  • Strategy Lead

    May 2019 - Jun 2020
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  Monta

  Mar 2022 - Nov 2024

  As Director of Brand Marketing, I lead the strategy and execution of Monta’s brand marketing, content and creative efforts. My role involves enhancing brand equity, and presence, and ensuring a cohesive brand message across B2B and B2C channels within the SaaS industry.Key Achievements:*Transformed Monta from a challenger to a hero brand with the highest recognition in the industry.*Increased share of voice and social media presence, making Monta the social media leader among competitors over the past 3 years.*Led the strategy and execution of the Monta website, developing a bespoke brand identity from scratch.*Ideated and developed Monta’s product positioning and identity. Monta Hub, Monta Charge and Monta Portals*Co-created the Monta's leading podcast "In-Between Charges"*Built in partnership with AKQA the “Are We There Yet Camping” campaign, achieving over 500k impressions and a 50% increase in share of voice.Responsibilities:*Develop Monta’s brand legacy and future expressions, leading the look and feel of the business.*Integrate strategies, content, and messaging across channels, focusing on the holistic customer journey.* Ideated and managed the execution of marketing campaigns and GTM efforts*Champion and development of Monta’s brand strategy, identity, and customer focus.*Collaborate with Marketing, Digital, Product, and leadership to deliver high-impact work *Optimize creative work based on real-time in-market results.*Focus on scalability, maximizing output through internal and external resources.*Cultivate an inclusive, collaborative team culture that promotes innovation and risk-taking. Show less

  • Director of Brand

    Jan 2023 - Nov 2024

  • Head of Brand & Creatives

    Mar 2022 - Jan 2023
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  Formalize

  Dec 2024 - now

  Head of Brand & Communication