Mario Andres Jimenez Hernandez

Experience

• 

  Amor Perfecto Café

  Sept 2015 - Jan 2016

  Marketing Coordinator

  Responsibilities- Implement and coordinate branding and promotion campaigns for special coffees in large stores and HORECA channels (hotels, restaurants and coffees).- Design and implement marketing strategies for brand positioning and sales of espresso machines and barista training programs.- Coordinate with the marketing agency the development of communications campaigns and the organization of BTL events and activities in different contexts related to the coffee and gastronomy industry.Achievements- Coordinated the assembly of the brand's showroom at the 2015 barista championship, where we captured around 1.5K marketing leads and sales of 250M in espresso machines. Show less

• 

  Heritage Group

  Apr 2016 - Dec 2016

  Marketing Director

  Responsibilities- Design and implement the digital marketing plan for the positioning of the commerce www.superhero.com.co and the marketing of gamer devices.- Manage platforms for digital advertising campaigns such as Facebook Ads, Google Ads, and inbound marketing campaigns by email marketing.- Coordinate with the marketing team, the implementation of digital campaigns for the positioning of the e-commerce and the sale of products.Achievements- I led the construction of the e-commerce platform “Superhero.com” for thesale of gamer devices, increasing sales by 5% in this category during the first 6 months.- I implemented the strategy of digital campaigns aimed at the acquisition,conversion and sale of gamer devices, achieving a 5% increase in sales in this category. Show less

• 

  Artico Digital

  Jun 2017 - Aug 2020

  Digital Marketing and Strategy Manager

  Responsibilities- Design the digital marketing strategic plan to acquire potential customers.Manage SEO and SEM campaigns.- Design and implement inbound marketing and social media campaign calendars and present results reports and KPIs.Achievements- I led the improvements to the e-commerce for safes sale of the Colombian company Ancla, and the implementation of digital marketing strategy with tools such as SEO, social media and inbound marketing and content campaigns for the sale of products in e-commerce. Show less

• 

  Si Señor Agencia

  May 2020 - Oct 2020

  Digital Strategy Manager

  Responsabilities- Design the digital strategy of agency accounts and lead its implementation with the digital marketing team. - Coordinate with the product team the optimizations and improves of agency accounts digital platforms.- Implement automation campaigns by way of email channel and analyze the KPI results to detect improvement opportunities.Achievements- I led the develop of website El Polo construction company, to leads capture coming from trafic campaigns of Google and Facebook ads.- I lead and managed BMW ecommerce customer experience improves, in which, we design a friendly front end and the reorganization of products categories to conversion rate optimization of ecommerce. Show less

• 

  CIVICO

  Oct 2020 - Jun 2023

  Marketplace Manager

  Responsabilities- Create and implement the digital marketing plan for the acquisition, activation and retention of CIVICO Marketplace customers.- Lead the marketing team to create and implement high-impact digital marketing campaigns across multiple channels, such as social media, email, SEO, ASO, automation and content marketing.- Make use of analytical data tools to monitor KPIs and regularly report on campaign effectiveness.Achievements- I led the Despega Bogota campaign, in which i achieved more than 95K downloads of the CIVICO marketplace app, 64K registers and 14K transactions.- I achieved an increase of conversion rate of 8%, as a result of traffic campaigns through Google Ads and automation campaigns by Clevertap platform. - I implemented the bonus campaign sponsored by Davivienda MasterCard, as a users attraction and activation strategy. In which i achieved about of 11k transactions for 350M y 212M in bonus gifts to Marketplace users. Show less

• 

  Caruzen Motors

  Nov 2023 - Feb 2025

  Marketing Manager

  Rsponsabilities- Design and implement digital marketing strategies focused on brand positioning, lead generation, and conversion for vehicle sales in Houston, TX.- Consolidate and manage the company’s digital ecosystem to maximize reach, engagement, and lead conversion for car sales in Houston, TX.- Manage the digital advertising budget, lead the team toward achieving objectives, and use digital analytics tools to monitor KPIs and make data-driven decisions.Achievements- I led the restructuring and consolidation of the digital marketing ecosystem, implementing strategies that combined organic and paid campaigns, along with the creation of automated marketing funnels. This led to higher engagement levels and a 25% boost in lead conversion rates, enhancing the creation of new business opportunities.- I optimized the efficiency of digital advertising campaigns, reducing the Cost per Lead (CPL) by 60% (from 30USD to 30USDto12 USD) and increasing the Conversion Rate (CRT) from 1.4% to 2.5%. This achievement was reached through continuous ads optimization, advanced audience segmentation, and the implementation of strategic campaigns on Meta and Google Ads.- I drove growth in social media reach and engagement by implementing a content strategy based on key thematic pillars and executing innovative tactics. This led to a 40% increase in organic reach and a 35% boost in audience interaction, solidifying the brand’s presence on digital platforms. Show less