Robbie McFarlane

Experience

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  Society of Saint Vincent de Paul

  Jun 2009 - May 2010

  National Fundraising Executive

  Significant influence in generating a 226% increase in online donations and a 99% increase in public, offline donations compared with 2008. Working closely with large advertising agencies on the creation, development and coordination of a nationwide advertising campaign spanning television, radio and print mediums. Development of online fundraising facilities. Managing both large corporate collaborations and general public donations.

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  Soft Power Education

  Oct 2010 - Nov 2010

  General Volunteer

  Please see section on Volunteer Experience

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  CPL

  Jul 2011 - Jul 2014

  Online Marketing Executive

  CPL Resources plc is an Irish quoted Recruitment and HR Outsourcing services organisation. Responsible for the provision of recruitment and staffing services across Ireland from executive professional recruitment through to high volume staffing solutions. Duties include: web development, management of job boards, and digital marketing.

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  Cpl Jobs Ireland

  Jul 2014 - Oct 2015

  Senior Digital Marketing Executive

  Harnessing various digital marketing tools to drive traffic our website. Ensuring that conversion rates are optimised across all platforms to maximise return. Additional responsibilities include email marketing, web analytics, campaign management, coordinating web development and managing and improving Cpl's online presence.

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  HubSpot

  Jul 2016 - Aug 2016

  Channel Consultant

  HubSpot is the world’s leading inbound marketing and sales software. We help companies to attract visitors, convert leads & close customers. As part of the Channel Consultant team, I work closely with marketing agencies in our Partner Program. Running an agency can be challenging so we're focused on helping our partners leverage their online presence, prove their value to their clients and to grow their business in a dependable way. We train our partners to create and execute innovative inbound marketing campaigns using a model that works and we love what we do! Show less

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  Johnson Hana International

  Oct 2016 - Aug 2022

  Business & Marketing strategist

  Johnson Hana International (JHI) is a unique and innovative technology enabled alternative legal services company and the first one of its kind in Ireland. JHI's business model combines top legal talent and state-of-the-art technology to give our partners the opportunity to outsource data-heavy legal review processes, tackle unforeseen projects and benefit from our fully customisable, flexible approach to legal services.Big data means big challenges. Large international law firms and corporations are drowning in a sea of legal requirements. At Johnson Hana International, we’re helping our partners to streamline their legal processes whilst dramatically reducing their legal spend. We take care of large scale document review processes and other specialist assignments from our data review facilities in Dublin, Ireland, which allows our partners to focus on high-value core activities, boost productivity and ultimately profit margins. - https://www.thelawyer.com/legal-outsourcing-comes-ireland-wake-brexit/- https://www.thelawyer.com/issues/12-september-2016/ireland-special-report/- http://irishtechnews.net/ITN3/irelands-first-legal-process-outsourcing-company-jhi-johnson-hana-international-announces-a-three-year-support-services-contract-with-esb/- http://www.irishlegal.com/5089/dublin-primed-to-become-major-legal-outsourcing-hub/- http://irishtechnews.net/ITN3/business-showcase-johnson-hana-international/- https://www.siliconrepublic.com/jobs/johnson-hana-international-jobs-dublin- http://www.businesspost.ie/legal-outsourcing-firm-plans-200-jobs/- http://johnsonhana.com/blog/johnsonhanas-publication-in-the-irish-law-society-gazette-june-issue Show less

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  HubSpot

  Aug 2017 - now

  Personable, hardworking and enthusiastic professional with 10 years’ experience supporting internal and external clients in achieving their goals. Being data driven, I believe that ‘you can’t manage what you don’t measure’. Strong communication, problem solving, stakeholder management and project management skillsets, which have helped to bring significant initiatives from ideation to successful completion at scale. Focused on creating valuable experiences that enable our users to be efficient and effective in achieving their goals. Show less

  • Senior Product Manager

    Apr 2024 - now

  • Product Manager

    Jul 2022 - May 2024

  • Associate Product Manager

    Aug 2021 - Aug 2022

  • Senior Program Manager

    Feb 2021 - Aug 2021

  • Product Project Manager

    Oct 2019 - Feb 2021

  • Team Lead & Principal II Channel Consultant

    Oct 2018 - Oct 2019

  • Principal II Channel Consultant

    Aug 2017 - Oct 2018
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  Barqwood.com

  Feb 2021 - now

  Founder

  Decided to turn a global pandemic into an opportunity to get creative and set up Barqwood.com. I make and sell laptop skins made from real, sustainably sourced wood. Contact me if you're looking to customise with your own logo. - www.barqwood.com- www.etsy.com/ie/shop/barqwood