Vera Laisanna

Experience

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  Interac

  Mar 2010 - Dec 2010

  Language Teacher
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  RMIT University Student Union

  Jan 2012 - Jun 2012

  Student Service Assistant
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  AIESEC

  Jan 2012 - Mar 2012

  Recruitment Manager

  Achievements include exceeding target amount of student expression of interests of 500 by 37%.Awarded by the executive board the ‘Excellence Award’ for being an outstanding recruitment manager.

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  RMIT University

  Mar 2012 - Jun 2013

  RMIT is a global university of technology, design and enterpriseRecruited, trained and supervised 180 volunteer mentors to service 2500 clients. Increased efficiency and accuracy by 54% in data systems, by creating and implementing electronic sign in forms. Promoted program through speaking engagements at lectures, conferences, symposiums and orientation days to audiences up to 600. Conducted several focus groups with university students about learning behaviours for academic research. Advised students on current study habits and provided areas of improvement for better academic results.

  • Program Coordinator

    Jun 2012 - Jun 2013

  • Student Advisor

    Mar 2012 - Jun 2012
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  Republica Education

  Jan 2015 - Dec 2015

  Program Management Officer

  An educational startup delivering innovative certified courses.Coordinated, developed and promoted services to enhance the learning experience for 300 students. Evaluated student engagement through facilitated feedback sessions, to implement retention strategies through different channels.

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  MYER

  Jan 2016 - Mar 2019

  Australia's largest retail department store with 63 locations.Managed a portfolio of retail projects across 5 buying categories, implementing over 73 store development projects nationally in 63 locations with over 707 store touchpoints, to deliver sales uplifts on budget. Developed and coordinated detailed programs for new concept shops for high profile brand partners such as Apple, with financial management of capex & opex budgets over $100K.

  • Project Manager

    Jan 2017 - Mar 2019

  • Project Officer

    Jan 2016 - Dec 2016
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  Uber

  Apr 2019 - Sept 2019

  Tech & Operations Recruiter

  A global technological company with an internship program of 124 interns for FY19 within EMEA. Managed the recruitment lifecycle for top university talent across the European region focusing on the Technical Program. Facilitated the recruitment strategy to meet business demand during our hyper growth period, to increase headcount by 100% from FY18. Collaborated with our stakeholders to hire with short lead times for technical and operational roles.

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  PVH Corp.

  Jul 2021 - Nov 2023

  The lead project manager as part of the Digital Retail product management squad at Tommy Hilfiger & Calvin Klein. Responsible for defining the GTM strategy, planning, scoping, KPI definition, monitoring and controlling, training, change management and risk management. Leading to successful delivery of the following products across the European market:1. Sell & Assist - Customer-facing e-commerce app available on 250 iPads and interactive screens across retail stores. Rollout of updates, user experience improvements through interviews with end users2. RFID Podium - Custom designed and manufactured hardware allowing our clients to check the price and product availability of apparel and purchase directly with their phone. Multiple product prototypes, and pilot store testing before final rollout to EU-wide stores in 12 countries. B2B sales with regional directors for market purchasing, vendor management and facilitating training with retail staff, tech teams and country market teams. 3. Smart Fitting Room - A new customer experience product piloted across CK & TH, using RFID tech to identify items brought into the fitting room. User problem identification, UI & hardware improvement cycle, product vs market fit analysis, market training and managed the installation Core Skills- Led omnichannel strategic digital retail projects from scoping to implementing products across our European stores- Collaborated with cross-functional stakeholders, local market teams, and tech experts to tackle project and product management challenges- Applied ADKAR change management frameworks, Agile methodologies and PRINCE2 project management frameworks to navigate projects and identify user problems using product discovery techniques for product development- Identified project and product issues, delivering practical solutions for leadership buy in and user adoption- Contributed to shaping strategies and product roadmaps driven through customer insights & product data Show less Project manager for 2 product teams with the following deliverables:Outlet Digital Catalogue - Digital enablement of our outlet stores for their first omnichannel journey with the ability to reserve products and collect in-store. Piloted across 6 countries, operationalised the process, conducted training sessions and led UI improvements driven by user interviews. Received buy-in from senior leadership to roll out across more stores.Product Discovery of store-facing applications to identify overlaps, analyse data from user interviews and define a strategic plan to decrease non-selling staff hours. Show less

  • Senior Project Specialist Omnichannel - Digital Retail Experiences

    Nov 2021 - Nov 2023

  • Project Manager / Specialist Omnichannel - Retail Foundations & Digital Retail Experiences

    Jul 2021 - Nov 2021
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  PVH Corp.

  Jun 2024 - now

  Senior Project Specialist - Transformation - In-Store Sales