Saoirse Géniteau

Experience

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  Kidstuff

  Jun 2007 - Sept 2014

  Sales Assistant and Assistant Manager

  -Management of bank lodgements and the till-Management of accounts using Big Red Book system-Supervision of warehouse staff, floor staff and till staff -Customer service-Staff recruitment-Control of stock levels and stock orders -Public relations officer-Training of new staff with complex POS system -Social media, website and Google Adwords campaign management-Allocation of hours and tasks for staff-Role as manager in the absence of manager and proprietor

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  Harvey Nichols

  Jan 2013 - Jul 2013

  PR, hospitality administration and finance-Responsibility for cash and accounts reconciliation-Maintenance of ledger accounts and processing payments -Head receptionist-Responsible for daily reports and takings Head of event management for student events in the Harvey Nichols Bar and Cafe in DublinHead of social media maintenance and social media marketing and promoting

  • Intern

    Jun 2013 - Jul 2013

  • PR and Event Management

    Jan 2013 - May 2013
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  Citi

  Aug 2013 - Sept 2013

  Treasury Intern

  Treasury and foreign exchangeDealing Room-Processing deals via Intellect on the Liquidity and Investments Desk-Processing deals via Citi Velocity and Sonar Dealer on the FX Desk-Familiarity with Bloomberg, Reuters and various other pricing systems-Taking calls for various clients-Maintenance of client lists and records-Maintenance and updating of deposit accounts and trackers

• 

  Irish Distillers

  Sept 2014 - Jul 2019

  Leading and supporting on several global initiatives, including Secondary Packaging, Trade Marketing, POS and Global BTL Campaigns. Cofounded the IDL Youth Network, which focused on conviviality and brand education for all IDL employees. • Led the development of 3 Global Secondary Packaging & VAP projects and 2 Local VAPs for the USA market for Jameson Original, including working with procurement to source sustainable materials for each project. • Led a full review of existing Jameson Original POS and executed a full revamp of offering (35 new Global POS items) and ensured the sustainability of all items. FY19 resulted in a record year of sales, with a total of 65 markets purchasing directly from IDL. • Led the development and launch of the new suite of Jameson Glassware, which was the first suite of glassware from an alcohol brand with zero plastic packaging and worked cross functionally with internal and external key stakeholders from concept to launch. • Led the successful campaign development and global implementation of the updated Jameson, Ginger & Lime, Jameson Always On and Global March 360 Campaigns. • Led a fully updated and immersive Shopper / Last 3 Feet / On & Off Trade toolkit and video guidelines for markets for Jameson Original. Show less

  • Global Assistant Brand Manager

    Sept 2017 - Jul 2019

  • Jameson Brand Development Executive

    Sept 2016 - Aug 2017

  • Jameson Brand Ambassador

    Sept 2014 - Sept 2016
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  Chivas Brothers

  Jul 2019 - Mar 2021

  Global Brand Manager

  Supporting the Global Senior Brand Manager on the Chivas Venture Campaign. Coordinating campaign development and roll out across 26 markets, along with management of global initiatives related to the campaign. Management of the Assistant Brand Manager within the team and appointed as Culture Ambassador for the Global Chivas Regal team, responsible for all team events and activities to nurture team culture.• Full ownership of campaign roll out in 12 markets and supporting roll out in remaining 14 markets. The management of this included leading recruitment and shortlisting of finalists, running a local event remotely, leading the creation of social content, and managing all logistics with the local finalists. • Full ownership of curation and execution of Chivas Venture Accelerator Programme, in partnership with The Conduit and Oxford University. All 26 finalists were due to fly to London for the programme, which was cancelled 2 weeks beforehand due to COVID-19. Within 6 weeks we had digitised the whole programme and created a bespoke online hub for the finalists to access the content and connect with one another.• Supporting the Global Senior Brand Manager on developing a new strategy and structure for the Chivas Venture. Led the pilot of the new strategy in South Africa, including development of platform through to launch. Show less

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  The Absolut Company

  Mar 2021 - Dec 2022

  Global Senior Brand Manager

  Project Lead for Absolut’s Global Limited Editions, including the brand’s largest initiative, Absolut End Of Year (EOY), as part of the Global Portfolio & Innovation Team. Cofounder of The Absolut Company’s first Employee Representation Group; True Colours, championing inclusivity & diversity.• Lead of Limited Edition bottle design brief, design development and production with key agency partners and internal teams: NPD, Operations and Compliance. • Management of campaign timings and deliverables; ensuring on time delivery of full suite of campaign assets from Global ATL & BTL Teams. • Market Sell In, insights, feedback and reporting in collaboration with Global Market Activation Team. • Collaborative Leadership with Global Absolut Culture Team and NPD to shape new strategy and direction for EOY and Global Limited Editions, including Collaborator/Talent briefing and management and production feasibility. • Lead of talent signing and management for EOY23, in collaboration with Olly Alexander. • The EOY22 and EOY23 Limited Edition Bottles resulted in the highest volumes since EOY19, launching in over 80 markets.• Lead of Absolut Rainbow Bottle Restage, launched globally in 2022, which resulted in the highest volumes in Absolut Rainbow history. Show less

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  Paws United Charity

  Apr 2023 - Dec 2023

  Duty Manager - Volunteer

  Volunteer duty manager in dog adoption centre.

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  Greater Bay Media Entertainment (GBME) Limited

  Sept 2023 - Dec 2023

  Project Manager
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  METABEV HONG KONG

  Jan 2024 - Mar 2024

  Senior Commercial Brand Manager - Prestige

  Covering full prestige portfolio; including whisky, champagne and gin.

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  Greater Bay Media Entertainment (GBME) Limited

  Sept 2024 - Apr 2025

  Project Leader

  Project Leader for Fork Lore Asia.