Altynay I.

Experience

• 

  Philip Morris International

  Jun 2012 - Aug 2012

  Brand Marketing Intern
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  British American Tobacco

  Jul 2013 - Mar 2015

  Brands: Rothmans, Kent

  • Project Change and Communication Executive

    Dec 2013 - Mar 2015

  • Brand Marketing Assistant

    Jul 2013 - Dec 2013
• 

  Coca-Cola İçecek

  Jun 2015 - May 2016

  Marketing Specialist for Carbonated Soft Drinks

  Brands: Coca-Cola, Fanta and SpriteResponsible for BTL/Trade activation of CSD portfolio.- Led Under The Cap promos with integrating new promo mechanics which helped to increase redemption rate by 10%- POSM/Field activations, distributors relationships- everyday reports of sales/distribution/volume targets - supported Key Accounts/Traditional Channel/Modern channel team with trade marketing related projects

• 

  L'Oréal

  May 2016 - Sept 2021

  I got promoted from Brand Manager to Group Brand manager for the Mass Make-up Category. Managed the performance of make-up business (L’Oreal Paris & Maybelline) and the team of 3 direct reports.- Defined the 3 years turn-around strategy for make-up business resulted in achieving leadership on KZ Market (Maybelline #1 brand, L’Oreal Paris #2 brand in KZ) and continues 3 year growth - Together with the team led new merchandising strategy and renovation of make-up furniture in all Modern Trade universe (300+ stores), expanding our brands presence in sq. m (+800% more space 2020 vs 2018) and outstanding results in sales: +180% growth in sell out in main clients Beautymania, Monamie, Cosmart becoming #1 and #2 best selling brands- Responsible for the P&L ownership of the 2 brands that includes delivery of Topline, Price strategy, Promotion optimisation, Distribution strategy, and managing the merchandising principles to deliver the operational profit. - Revamped the entire portfolio, marketing budget, and brand strategies, resulting in a significant transformation of GM% (+12.2 pp) and a notable increase in operating profit.- Launched and managed Beauty YouTube channel for Maybelline New York, bringing on board top influencers and bloggers in Kazakhstan. The channel quickly climbed to become the most popular Beauty channel in the country, with an average of 300,000 views per episode. This accomplishment received recognition at a regional level and was showcased at the Nielsen FMCG conference. Show less

  • Group Brand Manager Make-up

    Jan 2018 - Sept 2021

  • Maybelline NY Brand Manager

    Sept 2016 - Dec 2017

  • Brand Manager Hair Care Category

    May 2016 - Sept 2016
• 

  The Coca-Cola Company

  Sept 2021 - Aug 2022

  Frontline Portfolio Manager

  Managed Innovations, marketing plans and vertical integration of Coca-Cola, Fuse Tea and Sprite brands activations in Central Asia & Caucasus markets (7 countries)

• 

  Henkel

  Jul 2024 - now

  Category Head, Laundry

  Leading Laundry business (Persil, Perwoll, Vernel) in Central Asia & Caucasus (9 countries)Marketing / Brand management / Portfolio Management