Vibhor Kaul (MCIM)

Experience

• 

  Webwingz Digital Agency

  Apr 2009 - Jun 2011

  Graphic Designer
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  FILAMENT COMMUNIQUE

  Jun 2016 - Aug 2019

  Senior Copywriter

  - Developed compelling and creative SEO-friendly copy for a wide range of marketing materials, including website content, social media posts, email campaigns, print, radio and press releases.- Conducted thorough research to understand target audiences, competitors and industry trends to inform content development.- Collaborated with designers to ensure the copy aligns with visual elements and overall brand identity.- Worked closely with marketing teams to develop effective messaging strategies for product launches and promotional campaigns.- Conducted proofreading and editing to ensure accuracy, consistency and adherence to brand and legal guidelines.- Worked with the strategy team to build content strategies based on insights. Show less

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  Individual Advertising Professional

  Jan 2019 - Sept 2022

  Digital Marketer, Copywriter and Graphic Designer

  Digital Marketing- Managed social media presence for multiple clients across platforms including LinkedIn, Facebook, Instagram, Twitter (X) and Quora to engage audiences. - Developed and scheduled organic social media content.- Executed digital marketing strategies and campaigns to generate leads and increase brand awareness. - Set SMART objectives and measured KPIs based on data insights.- Drove marketing results through paid tools including Google Ads, Taboola and Meta Business Suite. - Targeted relevant keywords and optimised ads based on click-through-rates and conversion metrics.- Monitored campaign performance through metrics like reach, engagement, leads generated and sales. - Used analytics tools like Google Analytics and Similar Web to derive data-driven insights.Copywriter- Provided creative content support for diverse marketing materials including website copy, blogs, social media posts, press releases, brochures, presentations, campaigns and scripts.- Worked with in-house marketing teams and external digital marketing and creative agencies to develop and edit engaging content.- Conducted proofreading and copy editing across both print and digital materials to ensure brand consistency, accuracy and legal compliance.- Leveraged copywriting and content creation skills to strengthen messaging and boost engagement for clients across 10+ industries- Generated original written content for digital marketing campaigns on social platforms and SEO-optimized website copy- Edited and optimised existing content for clarity, brevity and alignment with brand guidelines Show less

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  The Manchester Metropolitan University

  Sept 2022 - now

  I currently conduct seminars for Creative Advertising Strategy, Content Strategy, Advertising and Brands, Applied Advertising, Managing Customer and Stakeholder Relations, Introduction to Business and Marketing and Fundamentals of Marketing, Some of my key responsibilities include:Designing seminar topics and activities Planing and delivering lectures and seminarsProviding one-to-one academic support to studentsGrading assignments and evaluating student performanceCollaborating with colleagues and industry professionalsUpdating course material based on industry insights Show less

  • Associate Lecturer

    Oct 2023 - now

  • Postgraduate Student

    Sept 2022 - Sept 2023