Experience

• 

  Luna imaging, inc.

  Jan 2011 - Jun 2017

  Director of digital marketing

  Created lo and hi-fidelity comps in Adobe Photoshop and built InVision prototypes for enterprise asset management software. Liaised with development team and communicated design specs to front-end developers. Created user journeys, task flows, wireframes, and icons for LUNA Digital Asset Management Software. Conducted competitive/comparative analysis of marketplace and similar DAM/image hosting products. Presented brief on future design directions to development team. Redesigned and managed company website. Produced and edited content for website, blog, and social media: graphics, blog posts, product descriptions, infographics, tutorials, illustrations. Created and designed email campaigns, automation emails, customer surveys, and content for social media. Updated brand identity and ensured coherence across media platforms. Managed online advertising, website analytics, and KPIs for social media. Show less

• 

  National notary association

  Jun 2017 - now

  Lead UI/UX design strategy across multiple enterprise brands and web properties. Collaborate with cross-functional teams to deliver innovative solutions for ecommerce and internal systems projects. Recruit, train, and mentor UI/UX Designers, providing feedback and cultivating a culture of continuous learning. Craft A/B and multivariate tests to inform web and email designs. Steer end-to-end design projects, actively shaping project goals and success criteria, executing designs, and providing feedback during the implementation phase. Show less

  • Senior UI/UX Designer

    Jan 2021 - now

  • UI Designer

    Jun 2017 - Jan 2021