
Marta Yavorska
SMM manager

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About me
MARKETING EXPERT | HEAD OF SMM DEPARTMENT | LINKEDIN PROFILE MANAGER FOR BUSINESS OWNERS
Education

Ivan Franko National University of Lviv
2020 - 2026Associate's degree International Law and Legal StudiesIvan Franko National University of Lviv is a classical higher educational establishment with powerful scientific schools, old traditions and modern innovation approaches. Its principal aim is to provide high educational and scientific standards, cultural, social needs of a person, the society and state in the process of training highly qualified specialists.
Experience

West Ukrainian Business Club
Oct 2020 - Dec 2020SMM managerBusiness school for practitioners. Seeing the extreme businessmen of the region, with mentoring and investment opportunities. It’s mission is to create an environment for the development of young entrepreneurs who will change Ukraine. My responsibilities:• Planning creating, publishing and sharing new content on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the company;• Setting up and optimizing pages within platforms to increase the visibility of custoner’s content;• Staying up to date with the latest social media best practices and technologies;• Collaborating with other team members to develop social media campaigns;• Moderating user-generated content in line with the moderation policy. Show less

TS Group Lviv
Jun 2021 - nowSMM managerTS Group Lviv team provides services abroad for qualified specialists, handymen, caretakers, service personnel, offers seasonal agricultural work for all ages. They also provide advisory services on visas, immigration and a lot of useful information.My responsibilities:• Capturing and analyzing the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns;• Planning creating, publishing and sharing new content (including original text and images) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the company;• Logo/ business cards and banners creation. Show less

Linked Promo
Jul 2021 - nowProfile managerLinked Promo - is a company that specializes in business development and promotion on LinkedIn.It's mission is to help other companies more effectively tell about their product or service to the whole world, while maintaining their values.My responsibilities:• Developing, implementing and managing social media strategy after conducting competitive research, platform determination, messaging, and audience identification;• Planning creating, publishing and sharing new content on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the company;• Auditing and setting up and optimizing pages within platforms to increase the visibility of custoner’s content;• Staying up to date with the latest social media best practices and technologies;• Collaborating with Project manager and Designer to develop social media campaigns;• Moderating user-generated content in line with the moderation policy.🌐 For further information, visit our website: linked-promo.com Show less

Insight Marketing Agency
Jun 2022 - nowSocial Media Marketing SpecialistInsight - Marketing Agency. We bring brave projects to life that captivate the market 💎 We have successfully completed over 80 projects, generating more than $50 million in profit for our clients. My responsibilities: ▪️ Creating and executing comprehensive social media strategies that align with the company's marketing goals and target audience.▪️ Developing engaging and relevant content for various social media platforms, including text, images, videos, and other multimedia formats. ▪️ Planning and executing paid social media campaigns to reach specific target demographics, increase reach, and drive conversions. ▪️ Tracking and analyzing social media metrics and key performance indicators (KPIs) to assess the effectiveness of campaigns and strategies. Preparing regular reports to showcase progress and suggest improvements.▪️ Monitoring social media platforms for brand mentions, industry trends, and customer feedback.▪️ Keeping abreast of the latest trends, features, and best practices in social media marketing. Applying new ideas and techniques to improve social media presence.▪️ Coordinating efforts with other marketing and public relations teams to ensure a consistent brand voice and messaging across all channels.▪️ Planning and organizing the content calendar, ensuring that posts are scheduled strategically and aligned with marketing campaigns.▪️ Staying active and up-to-date on various social media platforms like Facebook, Instagram, LinkedIn, TikTok, and others. Tailoring content to suit each platform's audience and unique features.▪️ Continually seeking new opportunities for growth and expansion on social media, exploring emerging platforms and features that may benefit the brand.🌐 Our Behance: www.behance.net/insight_agency Show less
Licenses & Certifications

Practical course “PR Laboratory”
Agency of Public Communications Perfect PRNov 2025
Honors & Awards
- Awarded to Marta YavorskaPractical course “PR Laboratory” by the School of Journalism and Communications at UCU School of Journalism and Communications, Ukrainian Catholic University (UCU) & Perfect PR Agency Nov 2025 This program provided hands-on experience in strategic communications, PR tools, campaign planning, and real-life project work — giving me a deeper understanding of how modern PR functions from the inside.
- Awarded to Marta YavorskaWeb Design Fundamentals Alpaca School 2022 I successfully completed an in-depth course on Web Design Fundamentals, which included attending lectures, completing 5 hours of practical lessons and 5 hours of hands-on training. As part of the program, I designed and developed a fully functional website, applying modern design principles and usability practices.
- Awarded to Marta YavorskaUkrainian translation competition “Lviv European 2021” Lviv European Translators Competition Organizing Committee 2021 This competition was a great opportunity to test my language skills, deepen my understanding of translation techniques, and connect with a community of motivated participants from across Ukraine.
Languages
- ukUkrainian
- ruRussian
- enEnglish
- frFrench
- geGerman
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