MShane娴 Resilience Speaker

Experience

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  The One Academy

  May 2009 - Mar 2011

  Marketing & Sales Executive

  Worked as a Marketing & Sales Executive in the Marketing department of the company. • To attend to all walk-in, phone-in, mail-in and email enquiries about the courses offer.• Participate and support in distributing information about our company in all the official events, exhibitions, school visits, roadshows, and education fairs.• To support in attending schools visiting to The One Academy premises, give career talk presentation on our collage courses and career opportunities.• Customer services and follow-up matters.• Liaise with operation and other departments concerned on exhibition related matters.• Assist in conducting market research on new project viability.• Liaise with creative department to produce promotional materials for special events.• Overall Annul dinner planner.Projects accomplished & achievement @ The One Academy-Annual Dinner Shanghai Night 2010-Malaysia Top 10 Outstanding Young Artist Award Toy Story (3) 2010 Campaign-Malaysia Top 10 Outstanding Young Artist Award Car’s (2) Campaign-Interior Design in the City 2010 Campaign -Eric Leong Home Deco Seminar talk 2011 -Top 3 counselor 2010 & 2011 Show less

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  Pictogram Creative Sdn Bhd

  Mar 2013 - Mar 2014

  Brand Development Executive

  Worked as a Brand Development Executive in the Marketing Department of the company.• Acts as the bridge between the customer and the supplier or vendors, and also creative teams.• Management, planning and execution of promotional for all company projects.• Preparation and execution of advertising materials, press ads/brochures etc. • Liaising with advertising agency on campaigns.• Servicing of customer in providing them advertising/Marketing solutions.• Customer serviceProjects accomplished @ Pictogram-Jaspal Fashion Show @ Mid Valley Kuala Lumpur-Lamborghini Super Trofeo car racing event Show less

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  Times Bookstores

  Jun 2014 - Sept 2015

  Senior Marketing Executive

  Worked as a Senior Marketing Executive in the Marketing Department of the company.• To organize, plan and execute Times Bookstores monthly promotions and events.• Liaise with designers on artwork design for marketing promotions and activities.• Liaise with stores on POS display, merchandising, and coordination on promotions and events.• Liaise with suppliers on coordinating in-store promotions and events.• Consolidate monthly promotions, events tracking reports, and marketing presentation report.• Assist in the preparation of the department’s budget through monitoring and recording of expenses incurred in marketing activities.• Maintain and improve the functionality of all digital platforms: Website; Social Media: Facebook, Twitter,• Responsible for administration and maintenance of Times Privilege Card loyalty programme.Projects accomplished @ Times The Bookshop-Work book day 2015 events for nationwide Times bookshop-Mother’s Day T-shirt printing workshop event at Pavilion outlet-Father’s Day Treasure Hunt event at Atria Shopping Gallery outlet-Member Day’s event 2015 Show less

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  Crystal Safety Glass (M) Sdn Bhd

  Nov 2015 - Jul 2021

  Marketing Manager

  Worked as a Marketing Manager in the Marketing Department of the company.• Played a crucial role as a member of the management team, reporting directly to the CEO and actively participating in strategic decision-making.• To develop and manage marketing programs in specific B2B channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.• Decreased customer dissatisfaction by conducting a survey to determine causes of low sales, and implementing counter measures.• Actively research market trends, customer’s insight and competitive landscapes to identify new market opportunities.• Assist in project development and provide technical support and training.• Managed branding campaigns and event marketing initiatives in print, video, website, and social media.• Be in charge of marketing budget and allocate/invest funds wisely.• Oversee the implementation and execution of the various effort associated with the marketing plan in Malaysia and South East Asia market.• Leading employee engagement team to build a culture of high performance company and become an “employer of choice” in our industry.Achievement @ Crystal Safety Glass-Achieved increased lead generation by 25%, improved conversion rates by 15%, and enhanced brand recognition.-20% sales revenue increase through implementation of a dedicated marketing plan to bring in more business.-Achieved a marketing return on investment of 120% over a two-year period.-Created and launched a highly successful Lunch-Box Presentation Marketing Program in Malaysia and South East Asia.-Designed and maintained company website and social media. Developed direct mail piece that was successful in driving potential clients to the site. The numbers of inquiries from local and overseas clients increased to 30% and 20% respectively since after change.-Moved from 10th to top 3 top of mind and market share Show less

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  GXO Logistics, Inc.

  Mar 2022 - Mar 2023

  Support Worker

  Support working with the team to meet the logistic demand.

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  VC BUILDING CONSTRUCTION

  Jul 2023 - Jul 2024

  Head of Marketing

  Worked as the Head of Marketing in the Marketing Department of the company.Played a pivotal role in establishing company brand presence and driving strategic marketing initiatives from inception to execution. Collaborate closely with the CEO to define and refine company brand identity, ensuring consistency across all channels and touchpoints.1. Brand Strategy and Development- Develop a comprehensive brand strategy that aligns with the company's goals and resonates with the company's target audience.- Define company brand positioning, messaging, and unique value proposition.- Create brand guidelines and ensure adherence to maintain brand integrity.2. Strategic Planning and Brand Development- Develop and execute a comprehensive marketing strategy aligned with the company’s objectives and growth targets.- Lead market research efforts to understand consumer insights, market trends, and competitive analysis.- Drive the development and implementation of integrated marketing campaigns across multiple channels (digital, social, and traditional media).- Handle crisis communications and manage issues effectively to protect the brand's reputation.3. Marketing Planning and Training- Lead regular strategy meetings and present marketing plans and performance to the CEO- Utilize market research and analysis to identify trends and opportunities.- Monitor and optimize campaign performance through data-driven insights.- Train internal team members to foster a culture according to company Cole values.- Provide training to an exclusive partnership campaign. Show less

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  ShadellPro Ventures

  Jun 2024 - now

  Shane Chong is a marketing strategist turned mental health advocate and motivational speaker, transforming personal struggles into powerful lessons that inspire change. With a unique blend of corporate expertise, lived experience, and academic excellence, she empowers organizations to build resilient, high-performing, and mentally healthy workplaces.Marketing & Corporate Training Excellence🔹 15+ years in high-pressure marketing environments, mastering performance-driven strategies.🔹 Delivered 100+ corporate talks and training sessions to help teams thrive.🔹 Specializes in fostering resilience, well-being, and sustainable success in fast-paced industries.Mental Health & Motivational Speaking🌿A 28-year survivor of Complex PTSD, turning personal adversity into a mission of advocacy & change.🎤 Dynamic speaker on mental resilience, stress management, and overcoming adversity.🧠 Helps businesses prioritize mental well-being, improving engagement and productivity.Academic & Personal Triumphs🏆 Earned a Master’s in International Marketing Strategy (Distinction) in the UK, overcoming dyslexia and self-funding her studies.💃 18+ years as a contemporary dancer & teacher, using movement to heal trauma and enhance emotional well-being.M. Shane’s mission is simple: To inspire, educate, and transform workplaces into mentally healthy, safe, respectful, and thriving environments.Let’s build a world where success and well-being go hand in hand! Show less As a Fractional Marketing Director, I partner with organizations that believe doing good and doing well are complementary goals. I bring senior-level marketing expertise to drive both business growth and social impact—without the commitment of a full-time hire.How I Can Help:-Develop focused marketing strategies that align your mission with measurable business outcomes.-Create compelling brand narratives that resonate with customers and strengthen market position.-Implement data-driven campaigns that boost revenue while making a positive difference.-Identify untapped market opportunities that align with your purpose and business objectives.-Design practical, short-term marketing strategies that yield immediate results and long-term value.Benefits of Working Together:-Achieve the dual advantage of purpose and profit through targeted marketing.-Enhance customer loyalty by delivering genuine value that reflects shared values.-Transform your marketing from cost center to revenue driver with purpose at its core.-Gain competitive differentiation through authentic, value-driven marketing approaches.-Access strategic expertise precisely when you need it, maximizing your marketing investment.My approach bridges the gap between purpose and profit, ensuring your marketing efforts deliver real value to your business while creating meaningful change in society. I help you transform good intentions into great business results.Let's create marketing that matters—to your bottom line and to the world. Show less

  • Mental Health and Motivational Speaker

    Jun 2024 - now

  • Fractional Marketing Director

    Jun 2024 - now
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  Thrive Well

  Jul 2024 - now

  Marketing Specialist