Federica Prunotto

Experience

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  GIGA Publishing

  Jan 2020 - Jan 2021

  Designer grafico

  Created compelling editorial and digital designs for print and online publications. Developed layouts, infographics, and visual storytelling elements, ensuring consistency with the brand identity.

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  Freelance

  Oct 2020 - Oct 2022

  Grafico freelance

  Worked with clients from different industries to develop brand identities, web and digital content, and visual communication materials. Designed logos, websites, social media graphics, and editorial layouts, ensuring a cohesive and impactful brand presence. Focused on delivering aesthetic and functional solutions, tailored to each client's vision and needs.

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  BIP

  May 2021 - now

  Digital & Graphic Designer

  As a Graphic & Digital Designer at BIP xTech and Datwave, I contribute to the evolution of both brands by translating business goals into impactful digital experiences. My expertise spans branding, marketing automation, UI/UX design, and digital strategy, supporting both internal initiatives and client-facing projects.I work in close collaboration with marketing team, key stakeholders, cross-functional teams, and clients, driving creative direction and performance-based digital strategies to strengthen brand positioning and enhance user engagement.Key Areas of Expertise:- Branding & Design → Developing creative assets for campaigns, partnerships, and corporate initiatives.- Web & SEO → Managing Datwave and BIP xTech websites, enhancing UX, SEO, and performance.- Marketing Automation → Using HubSpot for lead generation, nurturing, and campaign optimization.- Analytics & Optimization → Tracking KPIs with Google Analytics, Search Console, and Semrush.- Social & Communication → Creating digital content and assets for LinkedIn, events, and partner campaigns.- Event Marketing → Leading visual and digital communication for corporate and industry events.- UI/UX → Designing user-centric applications, dashboards, and interactive solutions.Impact & Achievements:- Improved website SEO and engagement, optimizing content and user experience.- Managed visual identity and communication for flagship events, driving brand awareness.- Designed materials for co-marketing initiatives with Google Cloud, AWS, Microsoft, and Nvidia.- Supported client projects with UX/UI design and digital solutions, enhancing business impact. Show less