Laura Hurtado

Experience

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  Revista Inspirelle Paris

  Sept 2017 - Feb 2018

  Community Manager

  Gestión de redes sociales: Análisis de mercado, estrategia, creación de contenidos, planificación e interacción.

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  GALLERY ROOM

  Sept 2018 - Jun 2019

  Junior Account Executive - Communication & PR

  Clientes: Fashion & Lifestyle brands(Pikolinos, Dolores Promesas, Unode50, Gioseppo, Kenfay, Martinelli Bump Green, Osant, etc.)- Relaciones con los medios de comunicación e influencers- Realización de clipping y coberturas de prensa- Realización de informes y dossieres- Redacción y envío de notas de prensa- Organización de eventos y convocatorias de prensa- Presentaciones y lanzamientos de marcas y productos

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  Newlink®

  Oct 2019 - Jan 2021

  Account Executive - Communication & Marketing

  Account Execcutive - Tourism(Hotel Ritz, Mandarin Oriental Hotel Group, OKU Hotels, Hotel Majestic, VP, Qatar Airways. Turismo de; Jordania, Perú, Alentejo, Buenos Aires, Islas Baleares, Riviera Nayarit, Malta, etc.)- Desarrollo de estrategia y planes de comunicación.- Relaciones con los medios de comunicación e influencers.- Redacción y envío de notas de prensa.- Realización de informes y dosieres: PR report, informe de rrss, etc.- Propuestas de acciones especiales; viajes de prensa, eventos, etc.- Creación de contenido y gestión de rrss. Mostrar menos

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  LOEMA - Reformas integrales

  Mar 2021 - Feb 2022

  Digital Marketing & Social Media Manager

  • Responsible for the development and implementation of the digital marketing strategy.• Responsible for social media and multimedia content.• Responsible for technical SEO and content SEO.• Planning and implementing paid campaigns on Google Adwords and Facebook Ads.• Writing digital copies and creating content for blogs, websites, and social media.• Developing an automation marketing plan: workflows, lead nurturing, and email campaigns.• WordPress layout design.• Generating reports using Metricool, Google Analytics, and Semrush.• Industry research and comparative evaluation. Mostrar menos

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  Fever

  Jan 2022 - Jan 2023

  Project Manager & Marketing Acquisition Specialist

  PROJECT MANAGER:• Build compelling marketing strategies for exclusive experiences, both for our partners and our own Fever Original events.• Coordinating different cross-functional teams to provide strategic directions for the different projects and experiences. (Sales, Media Buying, Communication & PR, CRM, Design, Content, Social Media, etc.)• Own the marketing strategy of different experiences in the market.MARQUETING ACQUISITION:• Create successful performance digital marketing campaigns with high visibility, leveraging social media channels like Facebook & Instagram. • Creation and management of paid media campaigns (planning, creation and optimization).• Manage the P&L of different events and experiences, managing big marketing budgets.• Work closely with the growth marketing team to analyze performance and identify opportunities.• Design and creation of brand partnership digital campaigns (Mc Donalds, Campari, Jack Daniels, Opel, Beefeater, Roku...) Mostrar menos

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  South Summit

  Jan 2023 - now

  Digital Marketing Manager

  • Global Marketing Strategy Development for the company and its worldwide projects.• Lead the implementation of the digital ecosystem.• Ticket Sales Strategy: Designing and overseeing the online ticket sales strategy and the acquisition of new leads.• Digital Marketing Campaigns - Development: Bringing digital campaign concepts to life, connecting offline and online channels, and developing assets for identified touchpoints to drive business growth.- Definition, implementation, tracking and optimization of digital marketing campaigns, encompassing web, email, and paid advertising efforts on Google, Meta, Linkedin and Youtube.• Data Analysis and Report: Conducting competitor and consumer analyses, statistical analysis, and reporting on the performance of digital channels. (Google Analytics)• Website and Content Management.• Lead the implementation of the CRM project for the marketing team.• Strategic Partnerships: Identifying and implementing partnerships and joint initiatives with strategic partners on both local and global scales.• Define the strategic touchpoints of the brand throughout various stages of the user journey, including acquisition, conversion, and retention.• Report to General Management. Mostrar menos