
Susanne Hodder
Cinema Operative

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About me
Creative Marketing Strategist | Delivering Purposeful Campaigns That Engage, Inspire, and Drive Results.
Education

Llandrillo College
2008 - 2011A Levels A* - CEnglish LiteratureFilm StudiesMedia StudiesPhotography

Prestatyn High School
2003 - 2008GCSEs A* - C
Liverpool John Moores University
2012 - 2015Bachelor’s Degree Film Studies Class 1Activities and Societies: LJMU Filmmaker's Club
Experience

Apollo Cinemas Ltd
Aug 2011 - Aug 2012Cinema OperativeDuties include: Cash handling (including cashing up), telephone bookings, stock monitoring, ushering, refreshments, ticket vending, general cleaning, screen cleaning, Costa Coffee and bar work.During my employment at Apollo Cinemas I developed good customer service skills and excellent verbal communication skills. I interact well with customers and I am able to empathise while maintaining a high professional standard in dealing with any requests.

Culture City Television
May 2014 - May 2014RunnerFor this position, I worked as a runner for the shooting of a music video of Liverpool local band, Silent Sleep, which took place over the course of a day.It was my responsibility to administer and transport equipment, arrange and decorate the set and also to stand in as an extra.

Jack All Productions
Jun 2014 - Jun 2014Camera AssistantIt was my responsibility to help film a shoot for a documentary of primary school children commemorating WWI, provided for the Liverpool City Council. The shoot took place at Clubmoor Youth Centre and consisted of filming the children designing and painting a banner.

Wilkinson Cameras
Oct 2018 - Aug 2020Camera Sales AssistantResponsibilities included, greeting and serving customers and attending to any queries. Offering advice and demonstrating photographic equipment, processing repair jobs, providing passport photo service and keeping up to date with the latest photographic technology.

Pebble Eleven
Nov 2020 - Aug 2022Digital Marketing AdministratorMy responsibilities were to construct and implement sales strategies, writeadvertisements and also create and manipulate photographs for products.

Chespack Hygiene
Aug 2022 - Jan 2024Marketing AssistantGrowth and strengthening of the Chespack Hygiene brand through compelling content and impactful campaigns.

Picturehouse
Oct 2023 - Dec 2024Marketing ManagerIn my role as the Cinema Marketing Manager, I play a crucial role in promoting and enhancing the cinema's brand, engaging with the local community, and driving business growth. My responsibilities span various aspects of marketing and outreach.Social Media Management:I oversee and manage the cinema's local social media channels and engage with the social community by responding to inquiries and fostering conversations.Local Outreach:I actively reach out to grassroots organisations and build relationships with key demographics. Nurturing relationships with influencers, local press, neighboring businesses, and other relevant stakeholders to expand the cinema's reach and visibility.Press Releases and Media Relations:Create and distribute press releases for various events, seasons, restaurant offers, and venue announcements. Nurture relationships with local news and media outlets to secure coverage and increase the cinema's presence in the community.In-Venue Marketing:Manage Point of Sale (POS) displays and in-venue marketing initiatives, ensuring effective promotion of seasons, new menu and drinks options, new releases, and campaigns. Brief front-of-house staff on new releases, membership messaging, and key marketing initiatives.Membership Scheme Promotion:Champion the cinema's Membership scheme in collaboration with the General Manager.Work with the cinema team to acquire new members and ensure existing members maximize their benefits. Promote food and drink discounts as a key focus alongside cinema benefits.Local Partnerships and Relationship Building:Develop and maintain relationships with local organisations to enhance the cinema's Membership offering. Collaborate with internal and external stakeholders to ensure effective and integrated food and drink marketing.Private and Corporate Hires: Generate inquiries for private and corporate hires of the cinema's spaces, contributing to increased profitability. Show less

Blue Planet Aquarium
Dec 2024 - nowMarketing ManagerAs the Marketing Manager at Blue Planet Aquarium, I play a vital role in promoting the aquarium’s brand, driving visitor engagement, and implementing strategies to enhance visitor experience while supporting business growth. Integrated Marketing Campaigns:I develop and deliver detailed marketing and event plans that align with business objectives.Visitor Insights and Performance:I monitor daily visitor numbers across all channels, identifying trends and implementing immediate actions to achieve visitor targets.Digital Marketing and Social Media:I oversee the creation and delivery of multichannel organic social media strategies, ensuring consistent and engaging content that amplifies our online presence. Website Management and SEO:I optimise and maintain the aquarium’s website, ensuring content is up-to-date, engaging, and aligned with the brand’s tone of voice. I implement SEO strategies to improve search engine performance and drive organic traffic to enhance online visibility.Content Creation and Brand Management:I manage the creation of email marketing campaigns, ensuring the aquarium’s brand identity remains consistent across all platforms, acting as a guardian for core imagery, tone of voice, and quality.Strategic Partnerships and Outreach:I cultivate relationships with strategic partners and local stakeholders to increase visibility and attendance. Through face-to-face outreach and collaboration, I ensure we strengthen our connections within the community.Press and Events:I produce press releases and liaise with media outlets to promote events, activities, and seasonal campaigns. I attend on-site events to gather marketing content and maintain a content database for future promotions.Financial Oversight:I oversee marketing budgets to ensure cost-effective campaigns and complete monthly reporting to monitor performance and support decision-making. Show less
Licenses & Certifications
- View certificate

Introduction to Graphic Design: Illustrator
LinkedInSept 2022 - View certificate

Introduction to Graphic Design: Concepts
LinkedInSept 2022 - View certificate

Graphic Design Foundations: Layout and Composition
LinkedInFeb 2023
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