
Farah Soubra
Sales Executive

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About me
First-Aid & Public Safety Sales Manager at Lebanese Red Cross
Education

Lycee Minette Moderne
2001 - 2002Baccalaureate Life Sciences
American University of Science and Technology
2002 - 2007Bachelor of Science - BS Computer Sciences
American University of Science and Technology
2008 - 2019Master of Business Administration - MBA Marketing
Experience

WATSTELECOM SARL
Aug 2007 - Feb 2008Sales Executive• In charge of the sales dealings; establishing customer-prospecting calls.• Responded to functional and technical elements of RFQs/RFP. • Worked with the clients to set up a VoIP telephone system, conferencing solutions and security systems.

FedEx Office
Mar 2008 - Dec 2009Corporate Account Executive• Contributed in the launching of the company Head Quarter in Lebanon. (Press releases, online and offline advertising campaigns, corporate communication)• Established the sales department by building up a significant database.• Achieved sales activities and performance objectives for retention and penetration of strategically targeted customer accounts and in assigned territories.• Administered the production process in order to ensure quality control.• Trained the sales team to achieve the target and insure repeated purchase. Show less

PROCOMIX
Jan 2010 - Jan 2012Sales Engineer• Setting up strategies in order to promote and sell consulting services to clients.• Successfully sold consulting services to new clients, establishing a foundation for future growth.• Delivered technical presentations and proposals, effectively translating client needs into solutions.• Delivering sales presentations, cold calling, tender responding, consultative selling, negotiating contracts, forming alliances and collaborating with subcontractors• Provided ongoing customer support, ensuring project delivery met client expectations.• Liaising technical issues between customer and internal support and communicate the issues to the Engineering team for an immediate action• Working with Microsoft environment related to several IT projects such as: Virtualization, Exchange, Active Directory, Unified Communications, Disaster Recovery, Backup solution, Security and Identity Management.• Working with the Technical team regarding the project design, requirements and implementation phases. Show less

FedEx Office
Feb 2012 - Oct 2018Sales Manager• Managed a portfolio of 80+ clients across various sectors, achieving consistent sales quota attainment. (Educational institutions, NGOs, advertising and PR firms, financial institutions, and retailers).• Developed and executed sales strategies, resulting in an increase in revenue.• Ensured that sales targets are met and on track through reports and follow ups.• Recruited, trained, and coached a team of sales representatives, fostering a high-performing team environment.• Managed the team to ensure productivity and assure time management to increase the revenue for more profitability. Show less

Lebanese Red Cross
Nov 2018 - nowFirst-Aid & Public Safety Sales Manager• Setting up the sales process and procedures for the new sales department in the training unit.• Increased sales of training services through effective prospecting, client relationship management, and strategic marketing initiatives, leading to a sustainable revenue.• Preparing sales plan, forecasting sales figures, and identifying the product position in the market.• Prospecting and promoting the Lebanese Red Cross Training services through internal referrals and external lead generation.• Working with the marketing officer to increase the client reach.• Liaising between clients and Emergency Medical Technicians trainers to secure training sessions are set, on time and with service value.• Managing over 200 trainers, ensuring efficient delivery of training programs nationwide and insuring all the resources are available to conduct a training.• Managing the operations for the unit to meet objectives and targets of the first aid training project.• Developed and implemented sales processes to streamline operations and improve customer satisfaction.• Supervising the donations, receipts and certifications for a full transparency in payments.• Allocating and monitoring the workflow to guarantee that the improvement is within the anticipated strategies and is complete in the timeframe and within the allocated budget. • Supervising the delivery of the training activities all over Lebanon to ensure the sustainability of the quality of the training and maintaining highest professional training level. • Preparing reports on project achievements and improvement to key stakeholders.• A complete Liaison between all units and stakeholders (C- levels, End users, Procurement, Finance, Emergency Medical Service Stations, Youth unit , Disaster Risk Reduction, Disaster Management, Nursing School) Show less
Licenses & Certifications

Walk of the Legends
Https://www.linkedin.com/in/anthony-rizk-72a92923/#Jul 2016
Advanced First Aid & CPR
Lebanese Red CrossSept 2021
Master Class of the REDpreneur Business Skills and Enterprise Development Program
Austrian Development AgencyJun 2024
REDpreneur Business Skills and Enterprise Development Program
Austrian Development AgencyDec 2023
Train The Trainer
ACT LeadersJan 2017
General Training Course
Lebanese Red CrossDec 2023
Code of Conduct
International Federation of Red Cross and Red Crescent Societies - IFRCOct 2018
Stay Safe Course
International Federation of Red Cross and Red Crescent Societies - IFRCOct 2018
First Aid Training
Lebanese Red CrossOct 2018
Languages
- enEnglish
- frFrench
- arArabic
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