Patch Aure

Experience

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  Unilever Philippines

  Jun 2011 - Aug 2011

  Intern, Brand Building for Household Care (Brand Management)

  Organized and executed brand activations for Domex, Surf Dishwashing Liquid, and Cif Cream Surface Cleaner; Competitor monitoring and market analysis through examination of company and competitor advertisements; Collaboration with other brand interns to accomplish relevant tasks. Reported directly to the Brand Manager.

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  Visayan Forum Foundation

  Jan 2012 - Apr 2012

  Intern, Marketing and Social Enterprise Development

  Initiated and revised the brand design and communications plan of VF’s jewelry social enterprise; Spearheaded the design and creation of the VF roadshow booth, coordinating with the supplier; Contributed to plans in jumpstarting social enterprises; Fieldwork and immersion with human trafficking survivors. Part of the "Ventures for Freedom" department.

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  Benita & Catalino Yap Foundation

  May 2012 - Jan 2013

  Intern, Chief Information Officer

  A first in the organization - was delegated the duty of establishing the CIO position. Handles information and communications -related activities and social media marketing for the foundation and its events. Spearheaded the Social Media Workshop for CSR Practitioners. Reports directly to the Foundation's Chairman.

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  De La Salle University

  Jun 2013 - Jun 2014

  Graduate Researcher and Lecturer

  Research and Administrative Assistant for the DLSU Center for Business Research and Development, pursuing interests of social enterprise, CSR, strategy, and management related topics; reports directly to the Director of CBRD. Awarded a recognition for research due to various publications and presentations in national research conferences. Mainly employs qualitative research (case study analysis, in-depth interviews, comprehensive literature review)Lecturer for Corporate Social Responsibility (CSR) under the Management and Organization Department. Reports directly to the Department Chair. Awarded one of the Outstanding Teachers.Research and articles published:Research PapersCreative and collaborative strategies of social enterprises (Habaradas & Aure, 2014 – DLSU Business Notes)Social entrepreneurship canvas: Managing commercial and social value propositions of social enterprises (Aure, 2014; presented at the DLSU Research Congress 2014)Revisiting strategies for social enterprises: A critical review (Habaradas & Aure, 2013 – presented at the PRME Asia Research Congress 2014)A look into the emergence of sustainability entrepreneurship in the Philippines (Aure, Alonday, Kang, & Mapue, 2013 – presented at the First National Business Management Conference in University of San Carlos, Cebu)ArticlesTowards effective and systemic CSR – Manila Standard TodayRole of social enterprise in a solutions ecosystem – Business World Online Show less

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  ACommerce - E-commerce solutions for Southeast Asia

  Aug 2014 - Oct 2014

  Entrepreneur in Residence (Management Trainee)

  Fast-track management training program for startups. Responsible for e-commerce operations analysis, business intelligence and reports generation, with involvements in logistics, customer experience and order fulfillment. Coordinated with the Regional Business Intelligence Manager. Reported directly to the Head of Operations.Key Achievement:*Developed the local company's initial business intelligence reporting system for internal and client-facing purposes through combining Excel Macros with PivotTables and PivotCharts Show less

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  Millward Brown

  Oct 2014 - Jun 2015

  Research Executive

  Part of the Firefly Millward Brown team, handling qualitative market research. Supervised and led research project management with various suppliers, consultants, and team members. Conducted qualitative research moderation (in-depth interviews). Actively wrote qualitative research reports and recommendations for advertising tests, concept/product tests, and general consumer/social research. Accounts/clients include various multinational brands (primarily FMCG). Handled local, regional, and selected global market research projects. Collaborated with the quantitative research team.Key achievements:*Successfully managed and delivered key reports for regional and global market research studies with minimal supervision*Developed a prototype manual for local Qualitative Research Executives, detailing research project management, supplier relations, consultant communications, and client management. Show less

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  De La Salle University

  Sept 2015 - now

  Writes and publishes research on business management frameworks, specifically under managing social enterprises and CSR. Assisted in the formal accreditation of graduate programs (MBA/DBA) and undergraduate programs (Applied Corporate Management program). Currently manages social enterprise research projects, seminars, and national conferences under the DLSU Center for Business Research and DevelopmentKey Achievements:*Successfully managed the 4th National Business and Management Conference, closely collaborating with the Conference Chairs, in terms of design, logistics, paper review, program, etc.*Published a scholarly journal article (Journal of Legal, Ethical, and Regulatory Issues) on Managing Social Enterprises in the Philippines Show less

  • Director of PHINMA-DLSU Center for Business and Society

    Jan 2024 - now

  • Assistant Dean for Quality Assurance and Accreditation (RVRCOB)

    May 2023 - now

  • Associate Professor

    Jul 2022 - now

  • Head, Social Enterprise Research Network (CBRD-SERN)

    Jan 2018 - Mar 2024

  • Vice-Chair, Department of Management and Organization (DMO/MOD)

    Jan 2020 - Aug 2023

  • Assistant Professor

    May 2017 - Oct 2022

  • OIC Vice-Chair, Department of Management and Organization

    Jan 2019 - Aug 2019

  • Graduate Research Fellow

    Sept 2015 - May 2017
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  Dreamlist

  Sept 2016 - Dec 2016

  Consultant

  Consultant for Dreamlist.

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  Lourdes School Quezon City

  Nov 2016 - Mar 2017

  Organization and Management Lecturer, Senior High School Faculty

  Organization and management lecturer lecturing on the functions of management, enriched with business model design and career prospecting for General Academics students. Collaborates with the Senior High School Coordinator for planning Accountancy, Business, and Management strand curricula.Key achievements:*Pioneered the enriched syllabus for the Organization and Management course of the school*Significantly utilized an online learning management system (Schoology) for facilitating class discussions and activities.*Worked with a startup, Dreamlist, to introduce career management to Senior High Students Show less

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  The Manila Times

  Jan 2022 - now

  Managing Editor for Managing for Society
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  Philippine Academy of Management

  Jan 2023 - now

  • President

    Jan 2023 - now

  • Editor-in-Chief

    Jan 2023 - now
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  Rappler

  Jul 2024 - now

  Managing Editor for Good Business