Talk to sales Try for Free
Riya Gupta

Riya Gupta

Co-Founder

Followers of Riya Gupta626 followers
location of Riya GuptaMumbai, Maharashtra, India

Connect with Riya Gupta to Send Message

Connect

Connect with Riya Gupta to Send Message

Connect

  • Timeline

  • About me

    Brand Management at Nykaa E-Retail Limited | Ex-Ensemble

  • Education

    • Lilavatibai Podar High School

      2016 - 2018
      High School Diploma Business/Commerce 91.5%, Ranked 11 in a foyer of 600 students

    • JAI HIND COLLEGE, MUMBAI

      2018 - 2021
      Bachelor of Management Studies BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES A+, CGPA - 9.57/10

    • Lilavatibai Podar Sr Secondary School

      -
      Middle School Diploma 94.6%, Ranked 18 in a foyer of 600 students

  • Experience

    • Wrap Studio

      Dec 2018 - now
      Co-Founder

      • Co-founded Wrap Studio, a creative gifting & trousseau packaging brand.• Launched and managed brand’s Facebook and Instagram handles, driving growth through content and campaigns.• Developed innovative hamper concepts and executed end-to-end gifting solutions with personalised elements.• Handled sourcing, design, and vendor negotiations to ensure quality and cost efficiency.• Created engaging photo and video content, to enhance brand visibility and engagement.• Successfully improved ROI through consistent brand storytelling and digital-first initiatives. Show less

    • Aspire For Her Foundation

      Jul 2020 - Oct 2020
      Marketing Intern

    • Muskmelon Digital

      Mar 2021 - Aug 2021
      Junior Account Executive

    • Reel-On Chemistry

      Mar 2021 - Aug 2021
      Junior Account Executive

    • Condé Nast India

      Oct 2021 - Jan 2022
      Social Media Marketing

    • DETALES BRAND COMMUNICATIONS

      Nov 2021 - Mar 2022
      Junior Social Media Executive

    • Purple Style Labs (PSL)

      Jun 2022 - Sept 2022
      Associate Merchandiser

    • ENSEMBLE

      Oct 2022 - Nov 2023
      Category Executive

      • Managed the Contemporary and Textiles category for Ensemble’s e-commerce platform, focusing on driving growth within the luxury fashion space.• Drove consistent achievement of monthly sales targets through data-led planning and category strategy.• Analysed customer and marketing insights to guide stock curation and designer collaborations.• Executed seasonal buys and developed sales plans to optimise online performance.• Curated product pages based on performance metrics, customer behaviour and new launches.• Coordinated promotional events aligned with e-commerce communications and strengthened relationships with key designers. • Ensured efficient inventory management with a strong focus on availability and readiness to ship, enabling faster sales turnaround. Show less

    • Nykaa

      Nov 2023 - now
      Brand Management Executive

      • Managing a portfolio of global import and D2C beauty hair brands.• Driving strategic growth initiatives and long-term brand planning.• Steering marketing investments to maximise brand ROI and visibility.• Executing on-site, CRM and off-site marketing campaigns with efficient budget allocation. • Guiding category development through data-led brand insights, thereby also supporting brand innovation. • Leading demand forecasting and go-to-market strategies for new launches. • Ensuring brand presence and catalog hygiene for an optimal customer experience. Show less

  • Licenses & Certifications

    • Foundational Course in Entrepreneurship

      Wadhwani Foundation
      Jan 2020

    • Advance Digital Marketing

      Compufield Institute
      May 2019

    • Elementary Entrepreneurship Course

      Wadhwani Foundation
      Sept 2019