Sean Gillespie

Experience

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  PageScience

  Jan 2010 - Sept 2010

  Digital Ad Sales Associate

  • Generated ad revenue by researching and establishing connections with major health based sites and advertisers through Salesforce CRM and Marketing Cloud tools• Communicated with a book of 50+ clients in order to develop business for the company by increasing ad sales through strategic partnerships

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  Universal Music Group

  Jan 2011 - Jan 2012

  Digital Marketing Coordinator

  • Responsible for supporting ANR and digital marketing efforts for new and legacy artistsincluding LCD Sound System, Fat Boy Slim, Chemical Brothers, Swedish House Mafia, Batfor Lashes, Roxy Music and Brian Eno• Trained in database management and marketing automation tools (Eloqua, SalesForce) fordistribution of promotional materials and growth planning• Communicated within the various departments, in addition to reaching out and establishing relationships with potential vendors• Served as an in-house art department by developing artists websites, designing promotional kits, and editing both audio and video Show less

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  Neo@Ogilvy

  Feb 2012 - Jun 2016

  • Supervised a team of 16, responsible for planning and execution across media channels; direct brand relationships included Apple, Ticketmaster, TD Ameritrade and Sage. • Programmatic and Innovation Lead for the West Coast office, bringing strategic solutionsacross the client suite. • Helped advance the agency’s tracking capabilities, including coding a proprietary back-endCRM-match process between the ad server and client log files – which advanced ROASmeasurement for the group and enabled optimization to high-value converters. • Coordinated global affiliate marketing efforts for Apple Store and iTunes in APAC, EMEAand LATAM in addition to leading North American team. Show less

  • Associate Media Director

    Apr 2015 - Jun 2016

  • Digital Media Supervisor

    Feb 2012 - Apr 2015
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  Wavemaker

  Jul 2016 - Aug 2018

  • Led the integrated media strategy and delivery for Chevron's social connectivity initiative across Digital, Social, Broadcast, Print, OOH & Event Sponsorship• Supported a strategic shift in communications for the industry giant across key operating markets• Executed national digital-first media and marketing programs for Chevron’s largest product lines, tailoring tactics and targeting from niche B2B industrial decision makers to national consumer base• Oversaw primary and tertiary teams in San Francisco and New York City offices Show less

  • Brand Performance Director

    Jun 2017 - Aug 2018

  • Integrated Media Director

    Jul 2016 - May 2017
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  WPP AUNZ

  Sept 2018 - Sept 2021

  • As part of the Marketing Technology Centre of Excellence, the AdTech Lead provides strategic leadership to the design, development and implementation of technical solutions, integrating existing and new technologies for clients across agencies• Oversaw 12 key agency brands, connecting strategic innovations, proprietary tools, technology partnerships and innovation strategies• Developed and owned JBPs with key AdTech platforms at a group level across 15+ key partners• Pivotal in the development of WPP's data, identity and compliance strategy, including leading the WPP CDP consulting proposition Show less • Owned the Adobe partnership at a WPP level across Australia and New Zealand agencies to localize the WPP x Adobe Alliance• Areas of focus included Adobe Experience Platform, Adobe's integrated CDP offering, as well as the Advertising suite of products including Adcloud, Analytics and Audience Manager• Expertise extended beyond the Adobe stack, with specialisation in AdTech and CDPs for current and prospective clients• Developed and delivered a marketing technology and ad operations training program for 50 of WPP's agency client leads Show less

  • AdTech Strategic Lead

    Mar 2021 - Sept 2021

  • Strategic Partner Lead | Adobe

    Jan 2020 - Mar 2021

  • MarTech & Performance Lead, whiteGREY + Team Red

    Aug 2019 - Mar 2020

  • Digital Director, Team Red

    Sept 2018 - Aug 2019
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  Canva

  Sept 2021 - now

  • Strategic leader overseeing a mighty team of cross-vertical specialists, operating the technology essential for deploying innovative omnichannel marketing programs • Accelerating business outcomes through advocacy of the intersection between emerging technology and modern organisational design• AI Strategic Lead in Marketing, developing a service design for the enablement and workflow optimisation of 500+ marketers globally• Blending refined commercial acumen with a penchant for innovation to drive a competitive edge for Canva within the design technology industry Show less • Reviewed Canva's marketing technology ecosystem and engagement strategies, creating a blueprint for the formation of a Martech Group• Executed a strategic vision for marketing tech stack while establishing governance frameworks for technology adoption• Instrumental in the design and establishment of Canva's Marketing Technology division, setting core frameworks and strategic direction• Developed Canva's Martech procurement practice, implementing vendor management and integration processes across 80+ 3rd party platforms • Recruited and trained senior experts across AdTech, Lifecycle Marketing, Service Optimization, Commercial Procurement, B2B and Compliance verticals Show less

  • AI & Automation Impact Lead

    May 2025 - now

  • Head of MarTech Operations

    Oct 2022 - May 2025

  • MarTech and Ad Operations Lead

    Sept 2021 - Sept 2022