Daniel Cherniak

Experience

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  Soda Stream International BV

  Apr 2005 - Dec 2005

  Sales Manager

  - Retail sales in various vantage points- Participates in sales events and functions

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  Irenline

  Jul 2008 - Jul 2014

  Marketing and Advertising Manager

  - Marketing activities such as customer recruiting, frontal meetings with customers, customer database management and more- Retail sales- Work with wholesalers and manufacturers for purchasing products for the company- Performed in events in front of hundreds of people

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  GO Internet Marketing

  Jan 2014 - May 2018

  - Worked with some of Israel's largest companies: Bezeq, Pelephone, Lubinski (Citroen & Peugeot), Maccabi Health Services, Dan Hotels, Bank Leumi, Caesarea Assets, Caesarstone, Bank Hapoalim, Cellcom, Delta, payngo (מחסני חשמל), Pango, Groupon, Buy Me , Osem, Super-Pharm,B144, Open University, high-q, Nespresso and more- Providing customers with data and information about their online performance by using a variety of analytic tools: Google Tag Manager, Google Analytics, Webtrends, Clicktale,, Hotjar, Crazyegg, MixPanel, Supermetrics, VWO, facebook analytics and more -Specialization in application monitoring-Firebase, Fcebook analytics, AppsFlyer, Appsee and more-My department won the "Efi" Gold Prize for the digital and analyse move of the year - "Bezeq Beit Hacham"- Selling analysis packages (according to the KPI of the customer) and representing the company in front of customers -Team leader- Ability to lead people (officer in reserve service) - UI/UX optimization in order to create effective landing pages for customers, achieving maximal exposure and best results. - Improving websites conversion rates by using A/B testing and heat maps -Marketing automation and customer journey scenario -Building a monitoring strategy for customers-DMP and smart segmentation by user types- Knowledge in: CRM , php, javascript, html, css, jquery, regex- Analyzing, researching and measuring online user behavior.- Provide customers with insights on their online traffic in order to improve digital performance and business growth- Universal Analytics (online/offline combine analytics)- Smart dashboards for digital activities and campaigns- Datorama, data studio and more- Used to working in a high pressured environment, in a team and with customers. - Sell analysis packages to customers-Integration between online/Offline systems-Customer management and daily contact with customers Show less - Worked with some of Israel's largest companies: Bezeq, Lubinski (Citroen & Peugeot), Maccabi Health Services, Dan Hotels, Bank Leumi, Caesarea Assets, Caesarstone and more- Providing customers with data and information about their online performance by using a variety of analytic tools: Google Tag Manager, Google Analytics, Webtrends, Clicktale,, Hotjar, Crazyegg, MixPanel, Supermetrics, VWO and more - UI/UX optimization in order to create effective landing pagesfor customers, achieving maximal exposure and best results. - Improving websites' conversion rates by using A/B testing and heat maps - Knowledge in: CRM (Powerlink), php, javascript, html, css, jquery, regex- Analyzing, researching and measuring online user behavior. - Provide customers with insights on their online traffic in order to improve digital performance and business growth- Used to working in a high pressured environment, in a team and with customers. - Sell analysis packages for customers Show less

  • Head of Analytics & Conversion optimization department at AdlerChomski Group-Interaction, go, moblin

    Jan 2016 - May 2018

  • Web Marketing Analyst

    Jan 2014 - May 2018
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  Digitalent - The School of Digital Career

  Jan 2016 - now

  Analytics & Optimization course lecturer
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  Bakara-תכנון ואופטימיזציית מדיה

  May 2018 - Jun 2023

  Head of analytics and programmatic department

  Worked with some of Israel's largest companies: Bezeq, Pelephone, Lubinski ,Maccabi Health Services, Dan Hotels, Bank Leumi, Osem, Bank Hapoalim, Cellcom, Super-Pharm , Delta, payngo (מחסני חשמל), Pango, Groupon, Buy Me ,B144, Open University, Bank Discount, Nespresso, AIG and more*Providing customers with data and information about their online performance by using a variety of analytic tools: Google Tag Manager, Google Analytics, Webtrends, Clicktale,, Hotjar, Crazyegg, MixPanel, Supermetrics, VWO, Facebook analytics and more*Measure, Optimize and report performance of all digital marketing campaigns, and assess against goals (ROI & KPI’s)*Digital and Offline Media Planning and management for big advertisers including monitoring and controlling during and after the campaign*Research and Strategy: marketing & Data-Driven Marketing strategy including product marketing, budget and creativity, in multi full & omni channels channels*Building a comprehensive marketing strategy that connects the worlds of offline and online as part of a comprehensive consumer journey (attribution model)*Handled all aspects of digital including Display, Video, Performance, Paid Search, Social, Mobile, SEO and Web Analytics*Managing large media budgets (ATL & BTL, T.V promos, videos, customers events), maintaining personal contact with client’s worldwide and increasing customer value*Deep experience with the programmatic platforms:Google Ads, Facebook, Outbrain, Taboola, Artimdeia ,Youtube Dv 360-PG/PD/OO,playbazz, and more*Offline media planBuilding an offline media-plan combined with an online media as part of a comprehensive marketing strategy Consulting and accompaniment of customers in the offline worlds, including television, radio, billboards, press and more. Create an offline KPI that includes Reach, TRP, GRP, 50% PRIME, TOP & TAIL, and exposure percentage in track no. 1, 2,3,99 and more.*Google Partners Certifications. Show less

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  Tel Aviv University

  Oct 2021 - now

  Lecturer for business analysis - BA, MBA
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  Digiknowedge

  Mar 2023 - now

  Founder & CEO of DigiKnowedge