Heather Talty

Experience

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  GURL.com

  Jan 2006 - Aug 2008

  •Wrote approximately fifteen articles, quizzes and games for the site, including pitched and commissioned pieces•Moderated over 55 message boards and photo galleries, concentrating on heavily used boards or those covering sensitive topics •Wrote features, short articles, and quizzes for the homepage, as well as short form copy, such as introductions, headlines, and polls•Managed content on the site by screening user submissions, copy-editing freelance pieces, and updating content using custom UI tool •Moderated over 55 message boards and photo galleries, concentrating on heavily used boards or those covering sensitive topics

  • Community Moderator and Contributor

    Jun 2006 - Aug 2008

  • Editorial Intern

    Jan 2006 - May 2006
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  St. John's University

  Sept 2006 - May 2008

  Graduate Assistant
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  Columbia Grammar and Preparatory School

  Sept 2008 - Jun 2011

  Library Assistant

  •Streamlined book ordering process by creating databases of monthly new releases and of series books held by the library to prepare for annual purchase of approx. 400 books•Managed distribution of library announcements and news through emerging web portals•Redesigned library website and educational materials to maximize ease of use for students, faculty and parents•Provided reference and readers advisory services for students, faculty, and parent community•Taught 8-12 lower school library classes per week, featuring storytime and library instruction Show less

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  Mutliple Publications

  Nov 2011 - now

  Freelance Digital Content Creator and Editor

  •Write, produce, and promote regular blog posts and articles on a wide variety of topics •Review 3-8 books per month for national trade journals and contribute to bi-annual librarian’s guide to non-fiction series titles•Provide proofreading, copy-editing, and screening services for small presses and digital literary magazines

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  Universal McCann

  Feb 2012 - May 2016

  Manager, Ad Operations

  Previous positions held: Associate, Ad Operations; Senior Associate, Ad Operations•Traffic campaigns across 20 brands, ensuring consistent and accurate set-up agency-wide•Manage implementation of third party pixels across brands, including Evidon, Insight Express, Nielsen OCR and Integral AdScience, among others•Manage internal Salesforce-based ticketing system for traffickers and planners•Troubleshoot technical, delivery, and performance issues•Develop relationships with publishers and outside partners to ensure accurate tracking and reporting and achieve agency goals•Research and evaluate new ad technology and keep planning teams informed of opportunities•Develop and maintain workflow process documentation Show less

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  Media Storm

  May 2016 - Oct 2017

  Director, Digital Ad Operations
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  IPG Mediabrands

  Oct 2017 - Oct 2019

  Director, J3 Ad Operations
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  KINESSO

  Oct 2019 - now

  Director, Ad Operations