Experience

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  Mercedes-benz do brasil ltda.

  Jan 2005 - Jan 2007

  Marketing & communication

  Experience of 1 year in the department of marketing and communication, participation in the control and approval of the work of advertising employed by agencies (Young & Rubican | Tribal) to keep the parameters set out in pre-briefing of work - communication strategy.Communication with 20 countries of Latin American, the importance of the correct use of the brand for all the dealers, guide for all the advertising.Experience of 1 year with events - planning and organizing events - Mercedes Trophy (Golf), Activity Safety Experience, Brazilian Auto Show. Show less

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  Predicta

  Feb 2008 - Jan 2011

  Ad operations coordinator

  Management team responsible for the traffic of all online advertising of Terra website - Brazil, US and 18 countries of Latin America.Structuring new areas to attend and provide better solutions for the company and the team, monitoring the performance, planning and executing trainings according to the necessity of the team.I helped to create the support area to attend all the Ad serving troubles, implementing the best practices of quality and reports of troubles, in order to avoid recurrence.Mapping of the processes done with the participation of the team to motivate them to contribute to the improvement of internal work and increase the quality of the work.Empower, stimulate and motivate the team to make then able and capable to improve the workflow and the relationship with the client.Being part of the automation project to the area.Specific training, aimed at the main difficulties of the Terra advertisers and post sales team. Show less

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  Clickon

  Jan 2011 - Aug 2011

  New business manager

  • Structure of a new business line;• Strategic plans for new business models;• Relationship management for premium clients;• Marketing and business analytics from subscriber campaigns to behavioral metrics in consumer purchasing patterns;• Projects definition and management;• Investments and marketing consulting;• Operational oversight of white-label initiatives at ClickOn. Entailed Communication, marketing and operational particulars to include direct interaction with premium clients;• Continuous user base optimization running data to better understand customer base. Show less

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  Terra networks

  Sept 2011 - Dec 2012

  Product manager

  Responsible for EZTarget Media - Ad Network• Flows and Process improvements;• Implementation of new extension products – Video and Mobile Platforms – Retargeting, Behavior Targeting;• Pricing strategy;• Strategic plans to increase the growth and profitability of the product;• Projects Management: o Management System o Rich Media formats o VAST and VPAID Video technologies o Double Verify o IAB Compliance o NAI Compliance o DSP• Technological systems and optimization process using advanced features and tools aimed to improve the general performance of the ad network;• Annual budget definition – Projected use of inventory, based on estimated sales of each country. Calculation of revenue, costs and share in the profits of each sales team;• Costs and revenue management; Show less

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  Clickmagic

  Jan 2013 - Aug 2013

  General manager

  • Sales Team Management and goals definitions;• Operational team management;• Human Resources Management;• Administration;• Trainings management;• Financial flow;

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  Optimise

  Sept 2013 - Jun 2015

  Country manager

  Responsible for the company constitution and opening in Brazil.Main roles:• Business Development and Sales Management;• New business;• Project Management;• Human Resources Management;• Administration;• Team and Publishers training;• Financial flow;• Process Management;Responsibilities:• Annual budget definition;• Costs and revenue management;• Sales goals forecast x realized;• Market analysis to evaluate prospect merchants; • Create and improve operational process; • Define the team responsibilities and the KPIs;• Monitoring of results to adapt the flow accordingly;• Development and creation of an efficient payment flow;• Payroll and related charges;• Feedbacks – Analysis of the team performance with recommendations and results evaluation;• Process implementation to guarantee the efficiency of the company results• Constant trainings to improve the team knowledge and provide them possibilities to grow personally and professionally Show less

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  Linkedin

  Jun 2015 - Sept 2016

  Brand and media manager

  • Responsible for marketing evangelization - doing events being speaker to disseminate EmployerBrand concepts and communication in all LATAM countries;• Built an Action Plan in order to have a guidance and strategies to reach the quota;• Built strategies of the best media solution for each client aligned with client’s objectives and KPIs;• Empowering and training 44 reps that I supported to feel comfortable to talk about media solutions;• Creating tools and ways to scale my job and give support for all clients and reps;• Responsible for the management of all deals closed with media solutions - implementation, follow up and optimization seeking the best results for the client;• Responsible for the account’s growth by offering and proving the efficiency of our media solutions;• Templates creation to facilitate the process to the reps offer media solutions. Show less

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  Google

  Sept 2016 - now

  • Publisher Solutions Manager

    Jan 2020 - now

  • Programmatic Account Strategist Manager

    Sept 2016 - Dec 2019