
Will Royall
Lead Creative Editor and Designer

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About me
Chairman, Founder & CEO at PromoTix | We're raising on Wefunder!
Education

Stetson University
2000 - 2004BA Digital ArtsActivities and Societies: Study Abroad Program - Madrid, Spain Minor in Spanish I studied and received a BA in Digital Arts at Stetson University and spent a bit more than a semester in Madrid, Spain, achieving a minor in Español.

Stetson University
2000 - 2004Leadership Stetson Educational Leadership and Administration, GeneralActivities and Societies: Pi Kappa Phi, Pi Alpha, DA club,
Experience

Stetson University
Aug 2001 - May 2004Lead Creative Editor and DesignerMedia Services Department Video Editing, Producing, Scripting, all facets of production. Graphic Design skills for motion graphics as well as print peices. Web development and design. Managed student workers. Lead projects for Stetson University to help market the university to potential incoming students for university growth. Helped increase enrollment by more than 25%.

Atlantic Visual Productions
May 2004 - Dec 2004Video Producer / Editor Video Producer / Editor In charge of scripting, shooting, editing, all facets of broadcast video Commercials, marketing videos & DVDs, Full length DVDs, Event Openings, Candids, and other productions

Royall Advertising and Marketing Agency
May 2004 - Jul 2017Chairman, Founder & CEO - (Acquired)Royall Advertising, founded by Will Royall, held offices in Orlando and New York City. Royall Advertising was sold after 13 years in 2017, and rebranded shortly thereafter to Liquid Reach.

Advertise HD
Jan 2006 - Jan 2008Chairman, Founder & PresidentI designed custom software to combine live television with banner advertising. We delivered the ads over the internet to specific locations (other businesses around town) that we installed monitors in which had high traffic and wait times. The company was sold to an inside party shortly after getting it started.

Ad 2 Orlando
Jan 2007 - Jan 2009President Elect Ad2 OrlandoRan, organized, and managed the entire board for Ad 2, first assisting as President Elect, and the following year as President. I created a new board chair position my year as president for sponsorship to help get the club back on track financially.

Las Tierras Reales LLC
Jan 2009 - nowChairman & FounderProperty Management & Real Estate Holding Company

Ad 2 Orlando
Jul 2009 - Jul 2010PresidentPresident on the Board of Directors of Ad 2 Orlando and Board Member of AAF Orlando

Factory eStores
Oct 2010 - Jun 2021Chairman & FounderFactory Estores is an online retailer composed of multiple online ecommerce niche furniture sites. Offices and warehouses are located in Central Florida.

Backwoods at Mulberry Mountain
Mar 2013 - Apr 2024Chairman & Executive ProducerArkansas' largest music festival, arts, and camping event. 35,000 people over 4 days, 3 stages, 150 artists, 100 visual performers, 100 visual artists, and a world of magical activities in the woods.

ZEUS Nightlife
Oct 2015 - Oct 2018Chairman & FounderZEUS Nightlife is a music events promotions and marketing company.

Venue 578
Mar 2016 - Jun 2017Chairman & CEO (Acquired)Orlando's best entertainment complex for festivals, concerts, club nights, shows, and corporate events. Venue 578 was Orlando's third largest concert venue holding 1600 inside and over 10,000 outside. Will doubled the revenues of the venue after purchasing it in 2016, and re-sold it in 2017.

PromoTix
Oct 2016 - nowChairman, Founder & CEOPromoTix helps event creators of all sizes save money on ticketing and sell more tickets through unique patented marketing technology.We help events, festivals and venues selling $250k-$5M increase their profit margin up to 32% and attendance by 20%. We've add over $200,000 to EBITDA for music venues and festivals.See if you qualify ➡ https://promotix.com/quizCase studies:Backwoods generated $404,011.30 through ambassadors over two years.Backwoods earned an additional $42,284.15 in 2019 by eliminating ticketing fees.Venue 578 increased their VIP reservations by 10% with their own branded mobile app and saved over $202,000 in ticketing fees after leaving Eventbrite.Kicker Country Stampede sold out their 80,000 person music festival.Snails recruited over 1,000 ambassadors and sold out multiple shows in several countries.If you are looking to increase your profitability then fill out this application: https://promotix.com/quiz Show less

Royall Media Worldwide
May 2018 - nowChairman & FounderAsset management firm in entertainment, software, and e-commerce.
Licenses & Certifications
- View certificate

Inbound Marketing Certification
HubSpotSept 2014 
Google Adwords Certified
GoogleJul 2014
Honors & Awards
- Awarded to Will Royall2nd Largest 500 E-Retailers in the USA Internet Retailer Jul 2013 In 2012, Factory EStores also made it to the ranks of the largest eCommerce companies in the nation.
- Awarded to Will RoyallTop 50 Fastest Growing E-Retailers in the USA Internet Retailer Jul 2013 In 2012, Factory EStores made it in the top 50, fastest growing eCommerce companies in the nation.
- Awarded to Will RoyallOrlando Business Journal Book of Lists Orlando Business Journal 2012 Consecutive Top 25 Orlando Ad Agencies and PR Firms - 2009, 2010, 2011, 2012, 2013, 2014
- Awarded to Will RoyallTampa Bay Pulse Magazine's Top 30 Under 30 - 2011 Pulse Magazine Nov 2011 4 Page article.
Languages
- enEnglish
- spSpanish
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