Aamir Makda

Experience

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  News 24/E24

  May 2010 - Jan 2012

  Sr Reporter

  Content Creation and Coverage: Produced over 200 engaging articles, interviews, and reviews on entertainment topics, including film, television, music, and celebrity culture, achieving an average 30% increase in reader engagement.Breaking News and Exclusive Features: Secured and published exclusive interviews and breaking entertainment stories, increasing publication traffic by 25% and establishing a reputation for timely, high-quality reporting.Digital Media and SEO Optimization: Created and optimized digital content for online platforms, leveraging SEO techniques to achieve a 40% boost in organic search visibility and audience reach. Show less

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  Raindrop Media Pvt Ltd

  Feb 2013 - Jul 2019

  Team Head -PR and Marketing

  Media Relations: Led PR campaigns for top celebrities and movies, securing extensive media coverage.Strategic Initiatives: Developed and executed PR strategies that elevated clients' global visibility, including high-profile events like Cannes.Creative Campaigns: Designed innovative promotional campaigns for movies, including strategies targeting the Oscars, generating significant media buzz.Social Media Management: Grew social media engagement through strategic content planning, hashtag strategies, and audience targeting. Show less

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  ByteDance

  Jul 2019 - Feb 2021

  Business Development Manager

  Market Expansion: Spearheaded initiatives to expand app reach and user base in India by collaborating with influencers and media houses.Influencer Marketing: Managed influencer campaigns, producing over 50 co-branded videos that significantly amplified brand awareness.Strategic Partnerships: Facilitated content partnerships with movie productions, boosting platform engagement and visibility.Deal Negotiation: Negotiated content deals to enhance platform distribution and audience reach.Operational Coordination: Led cross-functional teams across various departments to optimize campaign performance. Show less

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  Glance

  May 2021 - now

  Sr Manager Strategic Partnership

  Partnership Development: Identified and secured over 75 high-value partnerships with top OTT platforms (Amazon Prime, Netflix, Disney+ Hotstar) and industry influencers, resulting in significant market penetration.Digital Marketing Strategy: Executed comprehensive digital marketing strategies and managed paid media campaigns, leading to substantial user acquisition and app downloads.Content Development: Led the creation of 100+ co-branded content pieces, driving social media engagement and brand visibility.Analytics & Reporting: Utilized Google Analytics and Excel for performance monitoring, enabling data-driven decisions and strategy optimization.Project Management: Directed cross-functional teams in Agile environments, ensuring project timelines and budgets were met.Stakeholder Engagement: Maintained strong client relationships, negotiated favorable contracts, and managed end-to-end processes for long-term partnerships. Show less