Sarah Kerrigan

Experience

• 

  MadeSimple Group

  Nov 2012 - Oct 2016

  I write and deliver social media training courses for Business Training MadeSimple. This includes creating the slides and the course materials.I deliver the following courses: Facebook Beginners, Facebook Advanced, Twitter Beginners, Twitter Advanced, Hootsuite, An Introduction to Social Media for Business, Social Media Strategy, LinkedIn, Google+ and Pinterest and Instagram. I write and deliver keynote speeches covering a range of social media marketing topics. For example, topics have included: 'How to Create a Buzz on Twitter', 'How to Maximise the Power of Social Media'.I produce and deliver online tutorials (webinars) via Google Hangouts to educate and inform our audience. I work closely with and mentor marketers, business owners and professionals over a period of time so they become confident social media marketers. Show less MadeSimple offers business products and services to start-up companies and small businesses. Founded in the United Kingdom in 2002, we now run a whole range of online solutions designed to help your business start, run and grow. MadeSimple is proud to be one of The Top 100 Sunday Times Best Businesses to work for. I write and deliver social media plans and strategies which in the past have increased our social media ROI by 329% in just a 7 month period. I lead marketing campaigns and social media competitions to move current customers over to our social media profiles so we can nurture them with our content. I manage social media activity for multiple accounts in both the B2B and B2C sector. I create and deliver measurable content marketing and social media strategies on a quarterly basis. I manage and head up paid Facebook and Twitter campaigns. I reach out to other businesses to source guest bloggers and gain backlinks to our websites using tools like Moz and BuzzSumo. I regularly identify and engage with Influencers on Twitter to increase the reach of our content.I roll out and manage an internal social media strategy, providing internal training when needed on LinkedIn and Google+ (our intranet). I run and manage Facebook Live videos, collaborating in the past with brands such as CrowdCube and FundingOptions. I run monthly webinars and Hangouts On Air showcasing our brand as industry authorities. These saw the relevant YouTube account grow organically from 0 - 1000 subscribers in just 5 months. Show less

  • Lead Social Media Trainer

    Jan 2015 - Oct 2016

  • Social Media & Community Manager for The MadeSimple Group

    Nov 2013 - Sept 2016

  • Marketing & Events Manager

    Nov 2012 - Jan 2014
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  Jellyfish

  Oct 2016 - Oct 2019

  Jellyfish, the world’s biggest boutique agency, delivers digital marketing solutions across the world for a host of impressive brands from their offices in the UK, US, Spain and South Africa.At Jellyfish Training we offer public and private courses as well as bespoke training programmes and interactive workshops. Our training HQ is The Shard, London (training with a view!). For my role as Social Media Trainer & Evangelist, I write and deliver social media and digital marketing training courses and programmes for a range of companies and organisations all over the world. I design & build training courses and programmes as well as delivering training in my speciality subjects.I deliver training on the following topics: digital marketing, digital literacy, the consumer journey, paid and earned social media, Facebook advertising, Facebook marketing, social media strategy and planning. I design bespoke training programmes for organisations that include the following: digital fundamentals, the consumer journey, social media, SEO, content marketing, paid search, programmatic advertising, analytics, measurement planning & CRO.I speak at events & conferences around the topic of social media. When delivering training my objective is to leave all of the delegates feeling inspired with the knowledge they learn and motivated to take action with the skills they gain. Show less

  • Social Media Trainer

    Jul 2019 - Oct 2019

  • Social Media Evangelist

    Oct 2016 - Jun 2019
• 

  Google

  Aug 2018 - Jan 2020

  Data Driven Marketing Lab Course Facilitator

  Contractor Facilitator of Google's Performance Masterclass / Data Driven Marketing Lab. Running 2-day interactive workshops covering key digital themes such as online measurement, automation, data-driven personalisation, single view of the customer, machine learning, voice, cloud for marketing.

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  Carvill Creative - Digital and Social Media Agency

  Jul 2019 - now

  Paid Social Director

  Freelance paid social strategy & management at Carvill Creative.

• 

  That Social Media Girl

  Jul 2019 - now

  Director

  Paid social management services and training

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  CIM | The Chartered Institute of Marketing

  Apr 2020 - now

  Course Director

  Contracted paid social course director

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  Online Digital Academy

  Jun 2020 - now

  Co-Founder / Partner

  Online training courses for individuals and organisations