Sam Nugent

Experience

• 

  Gannett | USA TODAY NETWORK

  Jan 2004 - Jan 2022

  - Lead implementation and management of print and digital advertising campaigns for top print revenue-producing accounts within Gannett, client-facing discussing quarterly strategy and buys, along with recommendations for growth.- Maintained strong print revenue streams while transitioning accounts to a digital first strategy.- Managed pay-for-performance strategies and campaigns for consistent year over year growth.- Partnered with 15+ Account Executives, part of a team producing over $35 million in annual print revenue. Show less - Acted as lead communications liaison for key accounts, including the Indianapolis Colts, Indiana Pacers, Indianapolis Motor Speedway, Live Nation, Broadway Across America, Kentucky Kingdom, Kentucky Derby Festival, and many others.- Partnered with 1-2 Account Executives to manage, retain, and grow an account base worth $2.5 million in annual revenue.- Client facing, discussing strategy, execution, and results for each campaign with key internal and external stakeholders.- Active Member of Internal Communications Committee, helping to ensure that all communications are streamlined, effective, easily interpreted and relevant to staff members.- Appointed to Retail Advertising Council, charged with conceptualizing and implementing new process strategies to increase productivity and improve work culture within the Advertising and Marketing Departments. Show less - Managed 3 territories during this period, bringing each of them up to goal potential, 1 of them being a completely new territory with no active account base at its inception.- Worked with many local small business owners to develop advertising strategies that suited their business goals, objectives and budgets, while maintaining a results-driven focus and delivering ROI on their investment.- Achieved high account retention numbers for each territory.- Recognized as Account Executive of the Month 6 times during this time frame. Show less

  • Client Success Manager - Top 500 Accounts Team

    Jan 2017 - Jan 2022

  • Account Manager - Key Accounts Team

    Jan 2007 - Jan 2017

  • Account Executive

    Jan 2004 - Jan 2007
• 

  Gannett | USA TODAY NETWORK

  Mar 2022 - now

  Client Success - Team Lead

  - Actively engage, coach, and lead a team of Client Experience Managers and Client Success Managers, ensuring that each achieves expectations and maximizes output against regularly measured metrics, including revenue growth and retention, minimizing account churn, client facing performance reports, internal tracking dashboards, and digital campaign optimizations.- Named to 2024 Gannett Emerging Leaders program.- Recognized as Q3 2023 Client Success Champion for the Western US Division.- Develop and manage growth strategies for a large account list of local and national businesses, consisting of retail, home improvement, healthcare, entertainment, and travel and tourism among other verticals.- Client facing, regularly meeting with clients to discuss strategies, objectives, recommendations and to review monthly and/or quarterly reporting of campaign metrics.- Lead strategy, implementation, and ongoing management/optimization of SEM, SEO, Social Media Advertising, Social Media Marketing, Email Marketing, and digital display advertising campaigns. - Coordinate and spearhead the efforts of multiple teams within the org, including Sales, Design, Finance, Promotions, Operations, Extended Service, and Programmatic to achieve client's stated campaign goals.- Partner with multiple Account Executives, managing a book of business producing more than $5 million in annual revenue on average. Show less