Soren Teng

Experience

• 

  Insyde Software

  Sept 2011 - Sept 2012

  Software Engineer Intern
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  Insyde Software

  Aug 2013 - Jul 2014

  Software Engineer
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  Mozbii(Ufro Inc.)

  Jul 2014 - Jun 2016

  Product Manager

  Brief: Coordinate both on hardware and software and integration with world's first color picking stylus and application as 1st employee.1.Formulate business plan and company strategy. 2.Participated in fundraising and all kinds of pitch.3.Business Development with B2B partner.

• 

  91APP, Inc.

  Sept 2016 - Apr 2017

  Product Manager

  1.Project: Listing page revampRevamp listing page in EC service, which increases 0.51% of conversion rate 2.Project: Payment - ATM

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  KKBOX Inc.

  Sept 2018 - Feb 2021

  Lead the product of UtaPass(うたパス) - A Major music streaming service in Japan partner with KDDI au with complex tiers (5 tiers) and service MAU is over 1 MillionGrowth and Business1. Business & Product Strategy: Analysis of market insight and propose and drive product & business strategy.2. Growth by building Data-Driven culture - Drive product growth through qualitative and quantitative for increasing performance of the product (Increased conversion rate 80% with experiment).3. Discover the future product & business direction with value proposition/lean canvas and repetitive testing.Achievement1. SmartPass in うたパス (Amazon Prime-ish model): improving the usability and features for the prime-ish model by fast-paced releases, increase 25% of MAU in 5 months. 2. Leverage AI Recommendation in the service to increase higher tier playback retention.3. Premium plan - New Tier plan with adding the semi-on demand feature for the service, increased 25% ARPU and overall revenue.4. Also was a role of -Scrum Master in the product team Show less HMVmusic Powered by KKBOX : First O2O Music streaming service in Japan with 3rd largest record store in Japan by Lawson1. Lead a whole new end to end music on-demand service in Japan within 6 months by leading an individual scrum team, including designers/developers/QAs, service launched on Apr 2019. 2. Drive product growth by AARRR methodology also with quantitative and qualitative. 3. Discover product-market-fit with product and business strategy.Product Discovery: - Discover the future product & business direction with value proposition/lean canvas and repetitive testing. Show less

  • Product Manager

    Jun 2017 - Feb 2021

  • Product Manager

    Sept 2018 - Apr 2020
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  ICHEF Co., Ltd.

  Feb 2021 - now

  • Chief Product Officer

    Aug 2024 - now

  • Senior Product Director (Acting CPO)

    Jan 2024 - Aug 2024

  • Lead Product Manager

    Jan 2023 - Dec 2023

  • Senior Product Manager

    Feb 2021 - Dec 2022