Ashley A. Larson

Experience

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  Public Relations Student Society of America

  Sept 2007 - Dec 2007

  Assistant Account Executive

  Constructed a newsletter format using Microsoft Publisher that our client, Lutheran Social Services, used within its organizationDeveloped goals for helping expand organizational awareness (i.e. collaborated on Public Service Announcements, a new brochure and coordination of a future public event)

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  University of Minnesota

  Jan 2008 - May 2008

  Driven to Discover Marketing Campaign

  Created a campaign geared toward University of Minnesota students for the Driven to Discover Marketing TeamFocused on the main problem of creating positive attitudes and more awareness from the internal audience (i.e. students and faculty)Catered the Driven to Discover message toward the separate colleges within the University using various research methods and media outlets

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  Meet Minneapolis

  Feb 2008 - May 2008

  Marketing Intern

  Posted press releases and news items to online media room via Simplicis softwareManufactured and sent throughout the organization's intranet “News of the Day” daily using Vocus software and Google Alerts.Wrote event summaries using Associated Press Style and HTML coding that were posted to the online websiteFormatted Excel sheets of media lists, a blog directory and B-roll project for the Republican National Convention 2008, which improved efficiency and ease of information accessScanned materials and transferred to online media room. Edits made via PhotoshopCoordinated mailings, Fed-Ex, Courier of media materials to maintain supplies and communication on a regular basis Show less

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  Time Magazine

  Sept 2008 - Sept 2008

  Time Magazine Promotion Intern

  For the September Convention:Promoted Mark Halperin’s political news website by downloading the link onto the convention attendees’ cellular phones which boosted Time magazine's and “The Page’s” visibilityDistributed convention schedules and issues of Time magazine at the main convention site while informing participants about “The Page”

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  Weisman Art Museum

  Oct 2009 - May 2010

  Events Intern

  Designed and presented a mock strategic communications plan for the 2011 Weisman Art Museum expansion to the communications and events director, Christopher JamesOffered feedback at a Weisman event planning session that was used for future events (e.g. a more efficient coat check system)Greeted guests and distributed program schedules at WAMplified event

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  E Group

  Nov 2011 - Apr 2014

  Client and Member Services Coordinator

  Wrote, routed and proofed daily “call-to-action” email content targeted to 3M sales representatives across multiple incentive programsPromoted three times: customer service liaison, vendor relationship manager and client member services coordinatorCollaborated with clients, vendors and sourcing team to coordinate schedules and meetingsManaged email projects as the primary coordinator

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  The Lacek Group

  Apr 2014 - Sept 2016

  Interacted with multiple Fortune 100 clients daily to reinforce their requirements so that their needs and our deadlines were met Lead projects and all deliverables across functional areas including strategy, timelines, creative execution, development, testing, and reporting Created content and managed process across multiple platforms from start to finish: agronomy columns, news and audio releases, emails, websites, print collateral, online surveys, tradeshow content, and social mediaManufactured, tested and deployed weekly “News Briefs” emails in Eloqua using A/B subject line testing and posted content to the media resource website Maintained regular project status reports for review with client and internal teamProduced and maintained media lists using Cision and Eloqua softwareProduced hour estimate reports to team members to ensure all work deliverables are of highest quality, delivered on time and within budget. Monitored and communicated with team if hours went over their original estimate Show less Helped drive development of a new email, public relations and SMS quality checklist for DuPont Pioneer and DuPont Crop Protection which optimized the process and is currently in successful useEducated team members across all client accounts as a subject matter expert on all email set up, testing and deployment best practices Deployed six to 13 flawless emails per day across entire agency accounts with acute attention to detail Aggressively managed schedules and workload with team to ensure all agency emails deployed error-free and on schedule Continuously generated ideas to improve process and workflowLeveraged strong written and verbal communication skills to help keep all projects moving Show less

  • Public Relations Account Executive

    Jul 2015 - Sept 2016

  • Account Coordinator

    Apr 2014 - Jul 2015
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  Twin Cities Actor Expo

  Jan 2015 - Apr 2015

  Promotions Coordinator

  While also working my agency day job, in my free time I promoted the TCAE via content, social media and relationshipsWrote, routed and posted content published in the Hopkins Center of the Arts Newsletter promoting the Twin Cities Actor ExpoConstructed and distributed press releases and media alerts to our Twin Cities media contactsIncreased traffic to the Twin Cities Actor Expo Facebook page by 200 percent in six daysLeveraged agency connections and coordinated the representation of Privileged Model Management at the April 2015 event Show less

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  Twin Cities Film Fest

  Aug 2015 - Nov 2015

  Promotions Coordinator

  While also working my agency day job, in my free time I promoted the Twin Cities Film Fest (TCFF) and managed the TCFF brand ambassador team Recruited 11 new brand ambassadorsIncreased ticket sales and annual TCFF memberships Supervised the TCFF information booth throughout the festival Promoted the Twin Cities Film Fest at multiple venues during and prior to the festival with "save the date" promotional cards, posters and film fest schedulesCreated a calendar within Signup Genius that allowed easy access for brand ambassadors to sign up for shifts and is still in use to this dayOrchestrated brand ambassador training sessions Show less

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  FLM+

  Sept 2016 - Dec 2016

  Senior Client Relationship Team Leader (Contract Position)

  Coordinated and managed the successful National “Authority Ambassadors” advertising campaign from start to finishCommunicated with a Fortune 600 client daily to reinforce their requirements and deadlines were being met Lead digital and traditional projects and all deliverables across functional areas including strategy, timelines, creative execution, development, testing and reporting Managed project process across multiple platforms from start to finish, which included: generic and brand web pages, digital banner ads, e-newsletters, online surveys, tradeshow content, magazine print ads, press releases, video, social media and moreMaintained weekly project status reports for review with client and internal teamCollaborated with Account Supervisor on budgets and hour estimates for each project Show less

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  Martin Williams Advertising

  Mar 2017 - Oct 2017

  Account Manager

  Interacted with three Fortune 500 clients daily and communicated their requirements to internal teamsLead digital, traditional print and paid search projects across functional areas while collaborating with PR agency and media team Trafficked digital, radio and TV projectsLeveraged National print pieces and modified for local marketing efforts while using ASANA to manage projects to completionUpdated weekly status sheets in Google docs and monitored project timelines to ensure deadlines were metManaged all day-to-day projects through routing system and uploaded final print advertisements to internal company library websiteCrafted all meeting recap notes for clients and internal teams which provided value and ensured projects were carried out effectively Show less

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  IAffiliate Management

  Nov 2017 - Jul 2019

  Customer Success Manager

  Oversaw daily management of client affiliate program, including: affiliate recruitment, activation and program optimizationLead weekly client calls to discuss current initiatives and ensure weekly, monthly and quarterly goals are being metManaged and lead the marketing analyst team with client goals and objectives top-of-mindIdentified new opportunities that will drive incremental revenue based on defined partner requirementsUtilized Google Analytics to provide insights and further value to our clientsCoordinated and executed targeted campaigns with affiliate partners Show less

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  SPS Commerce

  Nov 2019 - now

  Ashley Larson is an External Product Trainer at SPS Commerce, where she specializes in educating clients on leveraging SPS Analytics to optimize their retail operations. Through her expertise and dedication to continuous improvement, Ashley empowers businesses to harness data-driven insights, enhancing decision-making and operational efficiency. She is committed to providing highly engaging tailored training sessions and comprehensive resources that enable clients to fully utilize SPS's analytical tools.- Lead customer tailored trainings and live weekly webinars via Zoom.- Craft customer tailored trainings using PowerPoint and highlight their Point-of-Sale data in both a visual and report format (Business Intelligence System: Strategy - Formerly "MicroStrategy").- Create and incorporate feedback into micro-learnings using RISE Articulate.- Utilize Gainsight CE to evaluate live webinar and e-learning course impact/product adoption.- Write engaging "call-to-action" customer email and in-product communication content.- Continuously incorporate industry insights and training engagement techniques into virtual training sessions.-Enter record of all training sessions into Salesforce.-Present industry knowledge to Customer Success Training Team via monthly Learning Circles.-Edit tailored training recordings in Adobe Premiere Pro. Show less Work to understand the business dynamics and data requirements of external customers that will inform the road-map to on-point solution delivery.Collaborate cross-functionally to ensure that the customer's needs are translated successfully to the technical team.Validate the user experience during the implementation process to ensure that the solution is aligned with customer expectations.Serve as a subject matter expert and consultant for capabilities of the SPS Analytics solution.Continually seek out opportunities to provide value to customers and create efficiencies with processes, shortcut macro software, email templates and standard operating procedures. Show less Install, upgrade, test, and configure systems as part of completing implementation projects.Consult with clients to analyze and verify operational needs along with clients' business objectives and goals.Keep customers and other stakeholders informed of project progress.Perform post-sale initial technical implementation of technology products.Collaborate with cross-functional teams to ensure client expectations are met.Continuously seek opportunities to offer SPS product solutions to enhance the supplier/retailer trading partner relationship and overall EDI experience.Conduct tasks and assignments as directed.Work under moderate supervision with some latitude for independent judgment. Show less

  • External Product Trainer - Analytics

    Jan 2023 - now

  • Solutions Strategist - Analytics

    Aug 2021 - Jan 2023

  • Implementation Consultant I

    Nov 2019 - Aug 2021