
Cipriano Crasto
Sales Associate

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About me
Manager, Brand Performance Support, Hilton EMEA
Education

University of the West of England
2011 - 2014Bachelor of Arts (BA) Tourism Management 2.1Activities and Societies: UWE volunteering Modules covered: -Strategic management, Developing business knowledge, Tourism behaviour and marketing, International tourism development, Tourism mobilities, Financial information, Marketing, Competing through operations, New venture creation, Tourism planning and practice, Tourism cultures and societies, Understanding financial information, Global business context, Management and organisational behaviours, The business of tourism, Understanding tourism and The tourism environment

New College, Swindon
2008 - 2011A Level - Accounting, A Level - ICT and Btec Travel and Tourism
Experience

TK Maxx
Sept 2008 - Dec 2014Sales AssociateResponsible for being the face of the company and offering exceptional customer service and also responsible for the day to day running of the store to meet customer demands. Operating the till and accurately handling cash, credit and debit card transaction.Offering face to face advice to customers on products. Handling customer complaints in a calm manner. Providing an friendly and helpful service to customers. Approaching customers that may require assistance. Maintaining an high standard of cleanliness across the store.Occasionally answering telephone calls Show less

University of the West of England
Jan 2011 - Jan 2014BA Hons Tourism Management
Hilton
Dec 2014 - Jan 2018- Provide timely service and vigorously look for opportunities to drive guest satisfaction. - Ensure that the Team is fully aware of any feedback from guests or other departments.- Managing and rectifying any guest complaints in an efficient manner. - Inform team members of any VIP guests in hotel.- Work and facilitate with other departments in the hotel.- Maximising hotel occupancy and revenue through up-selling opportunities. - Supervise Reception operations - Check in/out functions - First aid trained- Deputise the front office department in the absence of FO manager. Show less
Front Office Shift Leader/ Duty Manager
Mar 2016 - Jan 2018Front Office/ Department trainer
Dec 2014 - Mar 2016

Marriott International
Jan 2018 - Dec 2019Assistant Front Office Manager-Supervising front desk operations -Yield Management -Deputise front desk in the absence of FOM-Handling guest complaints via GSS or Face to Face -Optimisation of hotel revenue (breakfast/room up-sell) -Scheduling staff rotas -Responsible for inputting data into workforce management platforms such as Kronos and Oracle.

Courtyard by Marriott Oxford South
Jan 2020 - Jul 2023•Head of department, leading a team of 7 staff which includes Guest service agent, Guest service manager, Night auditor and Night supervisor.•Responsible for Front Office operations in hotels’ continuing effort in delivering high guest experience.•Additionally, responsible for overseeing Food & Beverage operations and managing a team of 8. Job role include such as procurement, training, ensuring compliance with health & safety guidelines, handling administrative duties, liaising with customers and suppliers.Hotel improvement:•Improved one of the main hotel KPI (intent to recommend) overall score 89% - Ranked top 10 in Europe, Middle East and Africa region Q3 2020. •Check-in score 83% & check-out score 84% increased respectively Q3 2020, ranked 1st in UK and highest ever score since hotel opening. •Q4 2020 - Hotel was ranked 19/84 in Europe, Middle East and Africa region exceeding the benchmark targets. •YTD 2020 - Hotel was ranked 25/80 in Europe, Middle East and Africa region, (1st in UK) amongst Courtyard brands. This was achieved by taking into account new team onboard and adapting to change in COVID government regulations. Rolled out various projects to include: WiFi improvement, Green initiative program - Jointly collaboration with Sales and Housekeeping team, OXI update and Enhanced Reservation Solution (ERS). Show less
Operations Manager
Aug 2021 - Jul 2023Front Of House Manager
Jun 2021 - Jul 2021Front Office Manager
Jan 2020 - May 2021

AMC Creates
Sept 2022 - Dec 2023OwnerServices: Business card designsWedding cardsBirthday cardsPromotion design works Printing FlyersInvitesContact details: Cipriano.Crasto@amccreates.co.uk

Hilton
Jul 2023 - nowManager, Brand Performance Support EMEA- Specializing in offering dedicated support during the vital first six months of a hotel's ramp-up phase, seamlessly transitioning from the Opening & Transition team.- Closely monitoring critical performance metrics (KPIs) and ensuring hotels get the precise support needed for continual progress.- Providing support and guidance to hotels located in the EMEA region.
Licenses & Certifications
- View certificate

Hilton Lead 2.1 Harvard Virtual Leadership Development Series
HiltonDec 2024
Honors & Awards
- Awarded to Cipriano CrastoManager of Quarter 4 - Nov 2022
- Awarded to Cipriano CrastoFoundation of Leadership Marriott hotels Jun 2018
- Awarded to Cipriano CrastoElevate 2 (Management Development Programme) Hilton Hotels and Resorts Oct 2017
- Awarded to Cipriano CrastoTeam member of the month Hilton Puckrup Hall Mar 2017
- Awarded to Cipriano CrastoManagement Development Programme 1 Hilton worldwide Jun 2016
- Awarded to Cipriano CrastoHilton Honors Hilton worldwide May 2015 Achieved the highest Hilton Hhonors enrolment for Q1 2015 (loyalty programme). As a result of this Hilton Newbury Centre was ranked number one in the United Kingdom for highest enrolment of Hilton Hhonors.
- Awarded to Cipriano CrastoTeam member of the month Hilton worldwide May 2015 Awarded team member of the month for May 2015
- Awarded to Cipriano CrastoFinal year project - Impacts of crisis on tourist destinations University of the West of England Jun 2014 - This project focused on understanding the motivations of travellers, how risk of travel and destination image can impact a tourist to visit a particular destination. Main themes within the projects were Man made disasters and Natural disasters. The project also focused on including real world examples and how it impacted the tourism flow within the host destinations. In addition, to conclude the results a theoretical framework model was created to understand the tourist behaviors.
- Awarded to Cipriano CrastoUnderstanding Financial Information University of the West of England Jan 2013 Achieved 97% overall mark for the Understanding Financial Information module at university. I was ranked in the top 3 out of 500 students.
- Awarded to Cipriano CrastoTravel booking system New College - A Level ICT Jun 2012 As part of my A2 level ICT project I have created a Travel booking system for the Travel and Tourism department at New College using Microsoft Access. The Travel booking system enables lecturers to input students details when organizing a trip, it also allows them to print off list of all the students who will be coming on the field trip, print invoices and add special requests for students. Grade achieved: A
- Awarded to Cipriano CrastoNominated for Employee of the Year award 2015 -
Volunteer Experience
Silver surfers
Issued by University of the West of England on Sept 2012
Associated with Cipriano Crasto
Languages
- enEnglish
- hiHindi
- koKonkani
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