Thanh Lan Trịnh

Experience

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  Vietnam Experience Journey Co.,Limited

  May 2017 - Jul 2018

  Digital Marketing Executive

  - Created digital plan and optimized social channels with an average reach for an organic Facebook post is up to 52%.- Set up, managed, and kept track of performance on Facebook Ads and Instagram Ads that reached 8.7% than expected.- Regularly reviewed multi-channel analytics reports (Search, Social, Ads) & recommended optimization action plans to sales and marketing team.- Conducted market research on rival services and provided updated status reports with statistics concerning current marketing activities. Show less

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  Dentsu Redder

  Apr 2018 - Sept 2018

  Marketing Assistant

  Clients: Biti’s, Suntory Pepsico, Beiersdort.- Developed and distributed a client meeting report afterward.- Supported team to execute branding campaigns. - Did communication reports & had a big picture of the business results.

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  Dotmark Connect

  Sept 2018 - now

  Digital Marketing Specialist

  Key client: VTV Giai Tri - Building online strategy and campaign execution of all things digital: content direction, content execution, online marketing activities, online PR. - Manage and optimize performance of social media (Facebook, Instagram, Youtube, TikTok) channels. - Run & optimize real-time bidding campaigns on biddable platforms.- Analyze & evaluate on performance of each platform to utilize the right platform for the right KPI. - Work closely with SEO specialist to optimize and maintain metrics on-site traffic and overall effectiveness of the campaigns/website. - Build-up and develop VTVEfans Community. - Coordinate projects well with other departments and 3rd parties.- Track & report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Show less

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  Queen Ann Hotel

  Oct 2018 - Mar 2019

  Digital Marketing Lead

  - Managed 3 members and was responsible for the overall planning, direction, coordination, execution, control, and completion of assigned digital marketing strategy. - Optimized social media channels for SEO as well as usability for each. - Built-up and executed efficient programs like promotional or activation campaigns to create qualified leads.- Kept track and incorporated with other parties to drive the best performance.- Explored and built up E-commerce with sales team and brand team by efficiency and effectiveness strategy. Show less