Asene Duyar

Experience

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  Bersay Communications Consultancy

  Mar 2015 - Aug 2015

  Stajyer
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  Holiday Inn Express

  May 2016 - Sept 2016

  Front Desk Representative
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  DAILY SABAH

  Nov 2017 - Feb 2022

  • Planned and executed the content roadmap and editorial calendar for the Lifestyle News Service ondailysabah.com and the back page of the daily print,• Monitored daily news wires, identified major stories and trends and chose the appropriate platform tocover them on,• Managed and collaborated with cross-department teams of junior editors, interns, freelance writersand translators, commissioned and edited stories, features and reports on a daily basis,• Covered live events and conducted interviews with sector experts,• Crafted and repurposed copy for a variety of platforms, oversaw all aspects of social media presence,including Facebook, Twitter and Instagram,• Liaised with internal teams and external parties Show less Responsibilities included being staff writer, reporter, homepage editor and social media editor.- Ensured speedy reporting of breaking / developing news and provided complete coverage on a range of areas, including politics, business, international affairs, lifestyle, arts and sports,- Maintained the homepage as well as the paper's online presence, making judgement calls about which stories to highlight on landing pages,- Posted articles and audio-visual materials on Facebook and Twitter; crafted daily posts or stories for Instagram,- Regularly looked into the data analytics to monitor performance and interactions, identifying areas of potential and recurring themes. Show less

  • Senior Lifestyle Editor

    May 2021 - Feb 2022

  • Multimedia Editor\ Web Editor

    Nov 2019 - Feb 2022

  • Supervising Editor (Russian edition)

    Feb 2018 - Oct 2019

  • Senior Digital Editor

    Nov 2017 - Mar 2018
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  Teknasyon

  Feb 2022 - Apr 2024

  • Managing, and optimizing performance marketing channels such as Google Ads, Tiktok Ads, Facebook Ads, Snapchat Ads, Twitter Ads and Apple Search Ads.• Running campaigns for more than 10 countries in 5 languages.• Measure and optimize digital marketing performance by using analytics software tools.• Maintain the digital marketing strategy of the Getcontact app which has more than 400 million downloads worldwide.• Measuring and reporting the performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).• Identifying trends and insights, and optimizing spend and performance based on the insights. Show less

  • Digital Marketing Specialist

    Sept 2022 - Apr 2024

  • Digital Marketing Assistant

    Feb 2022 - Sept 2022
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  MotaWord

  May 2024 - now

  Digital Marketing Director

  - Collaborate with internal and external teams to manage MotaWord’s website in alllanguages for SEO optimization and user experience- Optimize content for the website and social networking channels such as Linkedin,Facebook, Twitter, Instagram, YouTube, etc.- Measure and report the performance of all site traffic and digital marketing campaigns, andassess against goals (ROI and KPIs) regularly