Joe San

Experience

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  Joesanart.com

  Dec 2007 - Nov 2021

  Brand Design Specialist

  Advisor to business owners in designing a strategic brand personality that incorporates market analysis and positioning. Responsible for ensuring brand consistency across product lines and marketing campaigns. Key responsibilities: complete brand development flow, client needs assessment, industry and competitor analysis, brand personality, communication framework, style guidelines for ease of marketing implementation and business scalability.

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  CKSoul

  Jul 2018 - Dec 2021

  Director of Product & Manufacturing

  Led the production department, ensuring the timely delivery of medical-grade, customer-centric products via an e-commerce site whilst adhering to lean and agile methodologies. Main tasks: product research and ideation, academic research collaboration with UCLA, production procedures and scalability tactics.

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  Cansativa GmbH

  Nov 2021 - Nov 2022

  Senior Product Manager

  Spearheaded product discovery and defined the strategic product vision for an end-user mobile application under extremely narrow regulatory constraints. Main tasks: user on-site and industry research, articulation of strategic product vision, established UX/UI direction and oversaw product lifecycle.

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  Innosabi

  Apr 2023 - now

  Product Owner & UX/UI Designer

  Responsible for managing product development specifications under a larger strategical scope while ensuring an exceptional user experience through intuitive and visually appealing designs. Main tasks: feature specification refinement, dynamic backlog management and strategic sprint planning.