Mariken Jansen Van Vuuren (Visser)

Experience

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  ATKV

  May 2007 - Jan 2012

  Public Speaking Adjudicator

  I adjudicated at ATKV public speaking competitions. I also wrote public speaking speeches for school children and trained them in public speaking.

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  Arctic Circle Strategic Brand Institute

  Nov 2011 - Dec 2011

  Intern Brand Strategist

  Created and presented a workshop for the Electrolux brand on how important it is to have a brand story. Created a retail strategy for Cape Storm and developed a full brand strategy for the Destiny Africa brand.

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  Matla A Bana

  Jan 2012 - Jul 2012

  Junior Brand Manager and Project Coordinator

  Oversaw all fundraising projects for the February - July 2012 campaigns, which includes project management, procurement, media liaison, event organizing, sponsorships negotiation, and administration.Key Accomplishments:- Managed the Radio Tygerberg “Slide for a Right” event that procured funds for abused children's facilities.- Negotiated and procured South African celebrity involvement at fundraising events.- Opend up a child friendly facilities for abused children at the Khayelitsha SAPS station as well as at the Parrow Court. - Matla A Bana made a national impact for the first time. - Procure Media 24, Ramsay Media and Old Mutual's pledge to sponsor and pack comfort packs for abused children during Mandela Day of service.- Managed the “Ride for a Right” biker rally as well, anti-corruption conference and a fundraising golf day.- Developed and managed the strategy for Roman Pizza’s Double Up campaign as a fundraising opportunity for 1 million rands. Show less

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  Buzz Projects PE

  Aug 2012 - Sept 2012

  Freelance Brand Strategist

  Developed a pitch for the companies NMMU municipality tender. Conducted market research and developed a marketing strategy for General Motors. Consulted on digital solutions ACDelco Autoparts South Africa and on a new website for one of the Law firms they were managing at the time.

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  Rubybox

  Oct 2012 - May 2013

  Assistant Marketing Manager

  Managed daily operations while this company was still in the startup phase, oversaw pack and boutique order send-outs.Contributed to off-line marketing strategies and tactics, promotions, and events. Created and oversaw an ambassador program for the company reaching new audiences and build customer loyalty. Developed a cost-effective personal deliver program for local Cape Town deliveries and oversaw the operational side of the program.Wrote website copy and rolled out an effective Pinterest strategy focusing on higher conversion and sales. Functioned as a happiness manager organising team events and celebrations.Artist (water colour) for the "How to get the look" Pinterest board. Handpainted all the art, created the layouts, managed product selection and oversaw photoshoots and uploads.Contributed to new online product offerings. Show less

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  Genesys Communications

  Jun 2013 - Dec 2014

  Content Manager/ Brand Strategist

  Create and oversee client proposals and strategies (WorldWide Cruise Centre, Cruise Away, Cruise Centre & Cruise Abroad). Contributed towards an email strategy for YourGolfPro and the golf clubs and country clubs represented by YourGolfPro Australia. Made back one of the listed golf club's entire year's worth of marketing budget with one strategic e-commerce email sent.Created email strategies optimised for lead generation and conversion for Cruise Away, Cruise Abroad and Cruise Centre.Acted as the point of contact for Cruise Abroad as well as all suppliers like Callaway, Titleist, TaylorMade, Adidas, Puma and Bridgestone.Manage all digital platforms, wrote copy for client's digital platform and newsletters. Built and sent emails on Everlytic. Contributed to new online product offerings in this lean startup environment. Show less

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  Hg80

  Jan 2015 - Aug 2015

  Digital Strategist and Content Manager

  Pioneered and constantly improved the agency’s digital department. Drove the development of digital strategy and content creation. Motivated staff to utilize analytical tools to track social media activity and devise social/PR strategy accordingly. Transitioned company from “Think and Feel” to informed, data-based decision making; safeguarding the company from losses and risks.Key Accomplishments:- Set up digital functionality for the agency and won the Panasonic South Africa account.- Won the ProNutro account from Liquorice for Hg80 by leading digital presentations.- Drafted press releases, advertorials, label copies, digital assets for ProNutro, Lucky Star, and Panasonic.- Received recognition for successfully updating and maintaining the agency’s website.- Built solid competencies in the area of sensory marketing and strategy while leading the way in digital marketing Show less

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  Ninety9cents

  Sept 2015 - Oct 2015

  Freelance Digital Account Manager

  Digital Account Manager for Checkers overseeing they Heydays, Checkers Baby accountCheckers Fruit&Veg, Back To School and summer Fruit&Veg 2016 strategy and marketing campaigns. Contributed to the initial brainstorming of the "little shop" initiative that led to increased basket size and sales.

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  Village Bicycle

  Nov 2015 - May 2016

  Marketing Director/ Lead Strategist

  Produced short- and long-term strategies for digital assets as well as brand and campaign management. Fostered congenial relationships with key accounts. Oversaw marketing functions, creative studios, dev partners, and campaign budgets for continuous operational excellence. Researched business needs and pitched new ideas for growth.Key Accomplishments:- Identified and captured new business development opportunities during challenging situations.- Won and grew the Distel luxury wine portfolio as well as launched Vinoteque - Ditstel's e-commerce site.- Steered tough negotiations/conversations as well as built high calibre teams. Show less

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  MechEng Projects

  Nov 2015 - Mar 2016

  Digital Marketing Consultant

  Full company marketing audit and consultation on recommendations. A digital marketing strategy aligned with business growth and goals where requested and delivered at the end of the consultation.

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  Liquorice DigitasLBi

  Jun 2016 - Jul 2017

  Senior Account Manager

  Oversaw entire Pioneer Foods account (FMCG), leading a strong team driving digital strategies and campaigns across various brands. Established and sustained strong relationships for continues investment. Administered marketing budgets with an aim to reduce additional expenses. Provided action plans for brands to tackle digital marketing challenges and realise business goals. Evaluated campaign performance against KPIs; suggested marketing strategies to accomplish business objectives. Created strategies to meet/exceed sales forecasts. Top achievements:- partnership with STRETCH advertising agency, as the digital lead, resulting in 12,000 samples distributed, over 7,000 target market consumers reached, the hashtag #HowRefreshing trended on Twitter, with over 1.1 million social media impressions.- Strengthened agency’s client relations and won brands back to portfolio through achieving high-performance ROI. Lead team to develop new, creative and award-winning ideas for brand success that resulted in growing the Pioneer Portfolio brand offering and increased revenue for both the agency and the company. Raining Dancefloor: https://www.bizcommunity.com/Article/196/74/153635.htmlBeefy Bovril Braai Hacks: https://www.youtube.com/watch?v=xHoRfUPQ3jg Show less

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  2U

  Jul 2017 - Feb 2020

  Lead Brand Strategist

  Lead brand and product marketing strategyProvide strategic and operational direction related to brand management, promotion, and positioning to a regional portfolio of University brand partners. Lead a team of brand strategists for achievement of business needs, objectives, and goals. Introduce best practices associated with consumer profiling as well as brand strategy and communications to drive business results. Review various dynamics of portfolio and consumer insights; accordingly, recommend corrective strategies for quick wins and business growth. Parent with cross-functional teams for market research. Formulate and communicate progress reports to executive management for the decision-making process.Key Accomplishments:- Transformed personal portfolio from loss making to most profitable in the company.- Strengthened and stabilised ZASC portfolio, generating strong growth.- Devised and implemented company’s first African expansion strategy; in line to achieve growth for 2020.- Improved position of a failing portfolio; reached annual target three months before deadline.- Enhanced multi-skilled team competencies via training and creation of brand dashboards.- Rolled out a real-time, reporting tool for marketing team, University partners, and other stakeholders.- Planned and managed first online marketing summit for UCT stakeholders; recognized as world class event.- Launched companies first technical course. Show less

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  GetSmarter

  Jul 2017 - Feb 2020

  Lead Strategist

  Looked after the GetSmarter brand, US course portfolio, South African Portfolio- Onboarding Universities: Harvard, UChicargo, Berkley- Launched new courses (34 new courses launched)- Refreshed older courses to be relevant (170 + courses refreshed)-Consumer personas- Launch the GetSmarter career guide/ industry report

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  Art Of Collaboration

  Nov 2019 - now

  Principal Brand Strategist

  I have partnered with the Art of Collaboration to be an official member of their creative team. I've worked behind the scenes for a few years in an advisory role and stepped to the forefront as Principal Brand Strategist for the 2024 Marrakech campaign. My company, Quintumflux Digital, became the official marketing partner of the Art of Collaboration Marrakech 2024.

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  Covid-data.info

  Apr 2020 - Feb 2021

  Marketing Leader and Strategic Consultant

  Covid-19 Data Warrior. Covid-data.info aims to be the best ally for medical institutions and policy makers all over the world to track the #coronavirus footprint, prevent it from spreading further and efficiently allocate resource.Responsibilities- Lead the Covid-data.info Marketing team- USA and SA partnership liaison- Strategic consultant - New startup architecture

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  HyperionDev

  Sept 2020 - Jul 2021

  Department lead at HyperionDev. I lead the Product Marketing team, Brand Marketing team, and Creative Studio at HyperionDev.

  • Head Of Product & Brand Marketing, department lead

    Jan 2021 - Jul 2021

  • Strategic Marketing Consultant

    Sept 2020 - Dec 2020
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  Global Wealth Group

  Aug 2021 - Nov 2023

  Responsibilities:Responsible for marketing spend, affiliate marketing, white label marketing, lead strategy, converting digital leads into investors, brand alignment and B2B marketing strategies across company brands, PR strategy, manage and plan marketing operations.Our Purpose is to help close the Wealth GapThrough Collaborative SMART Investing we aim to purposefully and profitably help close the Wealth Gap. We are transforming the Primary Markets and their accessibility and access through technology. Technology has already democratized the secondaries markets (stock markets) it is now time for the same to happen to the Primary Markets (real estate, private equity, debt, structured notes, etc.). We are the Global Solution which is providing the Global Wealth Meta-Marketplace to allow global investors (of any sophistication and size) to invest safely and simply. Show less

  • CMO

    Feb 2022 - Nov 2023

  • Head Of Marketing

    Aug 2021 - Jun 2022
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  Wealth Migrate

  Aug 2021 - Jan 2024

  Manages the Marketing and Sales team. Responsible for overseeing the planning, development and execution of Wealth Migrate's (Global Wealth Group Flagship investment platform) marketing, advertising and sales initiatives. Responsibilities include but are not limited to setting marketing and sales OKRs, budgets, growth strategy, and KPIs. Manages the Marketing and Sales team. Responsible for overseeing the planning, development and execution of Wealth Migrate's (Global Wealth Group Flagship investment platform) marketing, advertising and sales initiatives. Responsibilities include but are not limited to setting marketing and sales OKRs, budgets, growth strategy, and KPIs.

  • CMO

    Feb 2022 - Jan 2024

  • Head Of Marketing

    Aug 2021 - Jan 2024
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  Quantumflux Digital

  Apr 2023 - now

  Co-Founder

  Strategically guiding the company's vision as a co-founder and board member, focusing on innovative digital solutions and expanding market reach.At Quantumflux, our mission is to provide innovative, data-driven digital marketing solutions that harness the power of creative energy to deliver results that exceed our client’s expectations.We believe that marketing should be dynamic, and constantly evolving to stay ahead of the curve and adapt to the ever-changing landscape of the digital world. As such, we are dedicated to staying at the forefront of our industry, always exploring new technologies, strategies, and ideas to help our clients achieve their goals.Our team of experts is passionate about data, and we use cutting-edge tools and techniques to analyse customer behaviour and optimise campaigns for maximum impact. At the same time, we never lose sight of the human element of marketing, understanding that emotional connections are just as important as data-driven insights.Above all, we believe in the power of creative energy to drive results. By approaching every project with a sense of enthusiasm, curiosity, and innovation, we strive to create marketing campaigns that stand out from the crowd and make a real impact on our clients’ businesses.Join us on a journey to explore the quantumflux of digital marketing, and discover the power of data-driven creativity to achieve your business goals. Show less

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  The Delta

  Aug 2023 - Oct 2024

  A Digital Growth Specialist with a knack for getting it right! My journey through viral campaigns, corporate labyrinths, and the philanthropic side of fundraising has been nothing short of a thrilling rollercoaster. Sure, there've been bumps and loops (a.k.a. my learning moments), but hey, that's where all the fun is, right? I find joy in my job, especially when it's about growth strategy and digital marketing. So, a bit of everything served with a slice of life! Leading global marketing initiatives and managing cross-regional teams to redefine brand architecture and positioning, enhancing market presence and driving substantial growth for Delta Group and affiliates. Executive Marketing & SDR Director.

  • Principal Growth Manager

    Jun 2023 - Oct 2024

  • Director of Sales and Marketing Development

    Aug 2023 - Sept 2024