Melissa Nealy

Experience

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  Creative Digital Imaging

  Feb 2011 - Feb 2013

  Analyst

  • Model daily production data, with emphasis on sources and uses, pro forma financial statements, trend and ratio analyses• Market research and preparation of materials (e.g. business plans, marketing memoranda, etc.)• "Normalize" and "Spread" historical and projected financial statements, including in-depth analyses of operations and production

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  Boston Consulting Group (BCG)

  Jan 2012 - now

  As the Project Manager for the Change Effort within the Events End-to-End (E2E) team, my primary responsibility is to lead and facilitate the successful implementation of changes, enhancements, and initiatives within the Events E2E domain. This role requires a combination of project management skills, change management expertise, and a deep understanding of the Events E2E processes and systems. I collaborate closely with cross-functional teams, stakeholders, and leadership to ensure the seamless execution of the change effort and the achievement of project objectives. Show less Partner closely with Email Marketing Manager to develop email marketing strategy, including high-level goals and immediate action itemsManage members of the Global Email Marketing team, located in New Delhi, Boston, and Atlanta Collaborate and facilitate agile projects with cross-functional marketing teams to test and improve BCG's digital presence across marketing channelsUnderstand CAN-SPAM/CASL/GDPR regulations and collaborate with Marketing Technology Teams (CRM, Web Development) to understand and improve data flow and security across marketing platforms Develop and launch global email A/B test strategy, including the analysis and implementation of insights into ongoing and future campaignsUse data to drive the approaches for campaign content selection and overall email designTools: Salesforce Marketing Cloud Suite (Email Studio, Automation Studio, Journey Builder), Photoshop, Litmus Builder, Slack, TrelloTechnical Skills: Extensive HTML and CSS for email development, including mobile-responsive design and development Show less Lead a team located in Boston and New Delhi in email campaign management and developmentProject manage relationships with external vendors Analyze email engagement rates and provide insights to drive better engagement ratesUse the Salesforce Marketing Cloud Email Studio, Automation Studio and Journey Builder to build, test and send email marketing campaignsExtensive understanding of HTML and CSS email development, including mobile responsive design and best-practiceExtensive understanding of Salesforce Marketing Cloud AMPScript language for Email App Show less

  • Global Digital Marketing Manager

    Nov 2023 - now

  • Email Marketing Project Manager

    Jul 2018 - Feb 2024

  • Senior Email Marketing Coordinator

    Jan 2016 - Jun 2018

  • Email Marketing Coordinator

    Feb 2014 - Jan 2016

  • Marketing Associate

    Sept 2013 - Feb 2014

  • Online Marketing Intern

    Jun 2012 - Aug 2013

  • History Analyst Intern

    Jan 2012 - May 2012
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  Maffe Financial Group

  May 2012 - Jul 2012

  Intern

  • Compile data for the use of a small scale marketing project• Analyze customer records and ensure complete and consistent information through all systems

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  Aubry.Life

  Jul 2020 - Jan 2021

  Digital Marketing Manager