Brittany Gaither

Experience

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  COVENANT CHILDREN'S HOSPITAL

  Jan 2017 - Oct 2017

  PBX Operator

  Triage incoming calls to the hospitalConnect internal teams and page necessary physiciansInitiate emergency code protocols, including announcement and contacting necessary personnel

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  Texas Tech University Health Sciences Center

  Aug 2017 - Dec 2018

  Research Assistant

  Research assistant in the department of Cell Physiology and Molecular Biophysics. Studied the electrophysiology of the sodium potassium pump and mutations of the sodium potassium pump in brine shrimp.

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  Texas Tech University - Rawls College of Business

  Jan 2019 - Jan 2020

  Teaching Assistant at Rawls College of Business
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  Benchling

  Jan 2020 - May 2023

  As a Product Marketing Manager with a focus on market and competitive intelligence, I built a robust program to help a scaling organization make informed decisions and stay ahead of the competition. I define and elevate our competitive positioning through marketing messaging, sales enablement, and sales collateral. I specialize in crafting compelling narratives, developing go-to-market strategies, and collaborating cross-functionally to ensure product success. Passionate about bridging the gap between product capabilities and customer needs, I am committed to delivering impactful results that resonate with target audiences and drive business objectives. Show less I led outbound prospecting efforts across various channels, including email, phone, and social media, effectively identifying and qualifying potential customers based on specific criteria like budget and decision-making authority. I led initial engagements, pitching product offerings, and developing promising sales opportunities. Additionally, my collaborative approach was evident in my work with marketing teams to tailor messaging for distinct customer segments and in my partnership with account executives to strategically prioritize territories and targets, ensuring alignment and maximizing outreach efficiency. Show less

  • Product Marketing Manager

    Jul 2021 - May 2023

  • Sales Development Representative

    Jan 2020 - Jul 2021
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  FletchPMM

  Mar 2024 - Oct 2024

  Product Marketing Manager / Copywriter

  Develop messaging and homepage copy for early-stage B2B tech startups.

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  Klue

  Jun 2024 - Oct 2024

  Competitive Content Consultant
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  Venafi, a CyberArk Company

  Jun 2024 - now

  Marketing Program Manager

  Oversee a number of marketing channels including email, webinar, and content syndication. Ensure demand gen activities align with campaign goals. Developed a segmentation strategy by persona to effectively manage the email calendar, ensuring timely delivery of content and promotional assets to targeted audiences.Monitored and tracked email performance in Marketo, analyzing open rates, click rates, and registration metrics to optimize overall campaign performance.Collaborated with Marketing Operations to refine audience segmentation strategies, pulling targeted contact and account lists for various campaigns. Show less