Sharon George

Experience

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  Prayag Consulting

  Jan 2010 - Jan 2013

  Associate Business Communication Specialist

  Prayag is a management consulting agency that provides services in strategic consulting, market research, enterprise content development, branding and end-to-end marketing to IT companies Newsletters: Drafting, developing and finalizingFinalized topics, researched and interviewed appropriate people for content, collaborated with designers for putting the newsletter togetherManaged monthly newsletter content creation for several IT services companiesCase Studies: Research and preparationConducted significant research and interviews for creating, developing and closing a case studyWorked with product, project and relationship case studies for multiple clientsDeveloped social media strategyIdentified various appropriate social media and created content suitable for eachWrote blogs, articles and other collateral to increase SEO and raise social media visibilityWebsite revampParticipated in re-writing and re-structuring the website of an IT engineering companyExtensive collaboration and iteration with the client before finalizing contentOther business collateralThis includes brochures, flyers, articles, speaking points and other collateralProofreading and editing/rewriting any other content ACADEMIC PROJECTSDissertation on 'How product placement in James Bond movies increase brand recall as opposed to other Hollywood movies'PR pitch for Olympia SportsAd pitch for a sports apparel companyParticipated in a global PR seminar called 'Globcom' and came third in the PR strategy categoryAnalysed the Nehru-Gandhi dynasty as part of a Creative Writing English project Voir moins

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  CEB

  Nov 2013 - Jan 2017

  Digital Marketing Specialist

  1. Managed social media channels using LinkedIn Elevate, Facebook, and third party content distribution networks such as Outbrain – delivered 5 social media soundbites per week using Hootsuite2. Worked with Content Developers to scrutinize, edit and manage highly engaging marketing collateral for blog pages, landing pages, ad copy, emailers and product pages to deliver organic traffic growth.3. Developed landing pages with high conversion rates and improved form completion rates by 10%.4. Developed action plans for achieving and measuring SEO campaign success for the Digital Battlegrounds campaign, including determining key metrics, keywords and developed processes for measurement and optimization.5. Conducted training for SEO/SEM best practices and implementation with global contributors6. Ensured all website content aligns to marketing messages and meets brand standards for a consistent tone of voice and identity7. As the company was going through a merger, ensured all existing content is current and updated as positioning, messages, product content, company information changes/evolves, etc Voir moins

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  Gartner

  Jan 2018 - Jan 2019

  Content Marketing Specialist

  1. Oversaw the company’s corporate website including original written content for the web through a monthly library of SEO-optimized blog posts, landing pages, infographics, social posts and other content types2. Targeted subject matter experts for quotes, webinars, speaking notes, and social media referrals 3. Produced monthly performance reports for SEM programs utilizing reporting tools such as Google Analytics; determined key metrics that would be of primary importance to various marketing teams and provided trending data to compare results month-by-month4. Coordinated marketing campaigns that used various content types such as webinars, podcasts, ebooks, social posts, blog articles and landing pages 5. Used analytics metrics to track content performance against internal goals to highlight gaps for improvement and make changes to overall strategy6. Optimized page content using keyword research tools such as BrightEdge/SEMRush to increase Gartner’s organic SEO rankings based on relevant keywords. Exceeded annual online visitor targets by 15%7. Implemented SEO strategies for website pages including layout, content optimization, content tagging and keyword structuring in collaboration with other teams8. Proven understanding and implementation of search engine optimization, google analytics and data analysis. Voir moins

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  Suncor

  Jan 2020 - Jan 2021

  Digital Content Specialist

  1. Delivered hands-on website development using our content management system (Sitecore) which includes overall design, navigation, functionality and user experience2. Collaborate with marketing communications, strategy and business stakeholders to adjust strategy and/or content based on usability, engagement and conversion data.3. Revamped the car wash page ($6 billion business for the company) using analytics and SEO insights to design and execute new user experiences for multiple products 4. Used Sitecore to create a content strategy that was then shared with stakeholders to effectively produce content on a strategic schedule for the greatest return. 5. Helped translate business strategy into quality user experiences for web and app channels through Google Analytics, keyword research and SEO6. Used wireframing tools (such as Adobe XD or Sketch) to create wireframes that highlight user experience and help stakeholders understand the customer journey7. Developed web and app specific content with internal stakeholders that is on brand, relevant to different digital channels and achieves business objectives 8. Executed and interpreted marketing analytics on an ongoing basis to understand user behavior and make content recommendations on an ongoing basis9. Be responsible for ongoing keyword research, performing on-page audits, and both the optimization and execution of marketing campaigns10. Supported the creation and management of a digital content development plan11. Ensured content aligns with publishing, usability and accessibility standards12. Spent 50% of time on Sitecore, the rest evenly divided between SEO and user experience. Voir moins

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  RBC

  Jan 2021 - Oct 2025

  Digital Marketing Manager

  1. Managed the loyalty program (RBC Rewards) email channel with an audience of 3 million clients through channels such as email, online banner ads, the Rewards website and A/B testing copy across audience lists2. Engaged closely with marketing teams to engage and grow our loyalty audience by creating an engaging email calendar around RBC campaigns and popular offers 3. Designed and implemented loyalty marketing campaigns – this includes re-designing email templates, creating tracking open rates and conversions and creating weekly performance reports4. Collaborated with third party vendors and stakeholders for content, offers, web development and design 5. Ensured accurate, and error-free communication with customers to build the loyalty program, enhance client relationships and minimize unsubscribes6. Created reports on email marketing campaigns and results and used analytics to determine ROI, make suggestions for improvements, and establish best practices7. Participated in the overhaul of the loyalty program and website from RBC Rewards to Avion Rewards, which resulted in revamping banners, emails, websites and ensured the change was communicated effectively to customers Voir moins

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  RBC Wealth Management, Royal Trust

  Sept 2025 - now

  Digital Marketing and Sales Enablement Manager