Aaron Harstine

Experience

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  Harvest Farms

  Aug 2008 - Oct 2011

  Technology Consultant & Cloud Integration Specialist

  • Applied advanced technology solutions to operations within budget parameters• Streamlined operations / communications by integrating touch, cloud, and mobile technology• Trained employees to properly utilize these technologies and services

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  Circles Edge Innovations (CEI)

  Nov 2010 - May 2013

  Founder

  • Research various social media markets • Prototype products and solutions with potential customers• Create and develop B2B/B2C marketing portfolio in addition to new products and services • Established product launch plan and strategized growth of products and markets• Refined product and marketing based on consumer feedback

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  ServLine

  Jul 2013 - Dec 2019

  Co-Founder

  • Company Foundation and Vision: Conceptualized and launched ServLine, setting the strategic direction and vision for a new venture in the water loss insurance market.• Operational Oversight: Actively involved in all facets of the company's operations, from financial management and product development to marketing strategies and customer service.• Market Analysis and Strategy: Conducted thorough market analysis to identify key opportunities and challenges, shaping a business model responsive to market needs.• Team Building and Leadership: Cultivated a skilled team, fostering a culture of innovation, accountability, and excellence.• Product Development and Innovation: Led the development of ServLine's unique insurance products, ensuring they met the highest standards of quality and customer value.• Expanded the customer base to over 1 million, culminating in acquisition by HomeServe.-Identified Market Gap: Recognized a unique opportunity in water loss insurance, leading to the establishment of ServLine.-Business Development: Drove the concept from inception through to a fully operational enterprise, demonstrating innovative thinking and strategic planning.-Rapid Customer Growth: Successfully scaled the customer base to over 1 million, a testament to effective marketing strategies and customer-focused services.-Team Leadership: Built and led a high-performing team, fostering a culture of excellence and collaboration.-Successful Acquisition: acquisition of ServLine by HomeServe Show less

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  HomeServe USA

  Dec 2019 - Feb 2024

  •Advocates for federal water infrastructure policies, contributing to legislative reforms. •Continuously builds and maintains influential relationships with key decision-makers, advancing the interests of HomeServe and its stakeholders.•Cultivated enduring relationships with key congressional members for ongoing policy collaboration.•Developed and executed a multi-faceted advocacy campaign resulting in the reversal of a proposed regulatory change detrimental to industry stakeholders. •Led a coalition of industry partners and NGOs to advocate for sustainable water management policies, increasing federal funding for infrastructure projects. •Facilitated public-private partnerships for innovative water conservation programs, setting a model for national policy.Select Achievements:•Influential in Legislative Amendments: Played a pivotal role in the amendment of H.R. 4394, Report 117-394, and secured vital language in the interior appropriations bill H.R. 4821, significantly advancing national water infrastructure policy.•Advocacy for Business Interests: Drove FTC policy modification regarding negative option auto-renewal, safeguarding business operations and consumer interests.•Strategic Congressional Engagement: Orchestrated effective engagement with key Congressional members and the FTC, resulting in critical policy exemptions that benefited industry stakeholders. Show less

  • Director Of Federal Government Affairs

    Jun 2021 - Feb 2024

  • ServLine (Account Executive) (Merger & Transition)

    Dec 2019 - Jun 2021