
Linda Andersone

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About me
Sales Leader | National Commercial Strategist | FMCG & Pharma | Strategic Growth | Team Leadership | Market Expansion
Education

Rīga Stradiņš University
2007 - 2009Master’s Degree in Business Administration Professional Qualification of a Manager of Businesses and Organizations (Institutions)
Rīga Stradiņš University
2003 - 2007Bachelor`s Degree in Social Sciences European Business and Economics
Experience

ZetCOM SIA
Mar 2010 - Apr 2013Recruited as sales representative, but I used all available opportunities to work also as Office Manager, Warehouse Manager, Finance Managers assistant, and I got promoted as a Regional Manager in 2011. I was responsible regional project coordination.
Regional Manager
Sept 2006 - Apr 2013Warehouse Manager
Mar 2010 - Jun 2010

Sanitex Latvija
Apr 2013 - Dec 2018P&G Brand Sales ManagerLed national sales and category growth for Procter & Gamble brands within the FMCG sector. Oversaw marketing budgets, trade marketing, and brand strategy execution to drive market share and customer engagement across key retail partners.• Delivered €100K in marketing cost savings through optimization of trade marketing and promotional spend.• Successfully launched new product combinations, earning AC Nielsen’s Best New Launch Award for Pampers Pants (2016).• Expanded product categories and increased market share by aligning trade terms and sales initiatives with retail partners.• Drove category growth at the national level, collaborating cross-functionally with supply chain, marketing, and commercial teams. Show less

Officeday Latvia SIA
Jan 2019 - Apr 2020Active Sales Division & Telemarketing Division ManagerLed the Active Sales and Telemarketing divisions within a leading office supply and service provider. Responsible for business growth across a diverse product portfolio while enhancing team performance through data-driven decision-making and strategic leadership.• Increased profit margins by +14 percentage points, maintaining strong financial discipline.• Developed and implemented new sales strategies across 43 product categories (~55,000 SKUs), contributing to significant revenue growth.• Conducted internal data analytics training (QlikView, MS Excel) to improve team’s analytical and reporting capabilities. Show less

Pfizer
Jan 2022 - Apr 2024Health Engagement Lead LatviaLed a cross-functional team of Healthcare Representatives and Key Account Managers across multiple therapeutic areas, including vaccines, internal medicine, oncology, hospital, and rare diseases. Drove commercial performance through data-driven strategy, digital engagement, and collaboration with distributors and procurement stakeholders.• Achieved 7% average monthly sales growth across promoted portfolios.• Drove 300% sales increase in the hospital business unit through targeted tender strategy and distributor alignment.• Exceeded revenue and OPEX goals while improving digital KPIs and multichannel engagement outcomes.• Strengthened cross-functional teamwork and capability building through coaching and leadership development. Show less
Licenses & Certifications
- View certificate

Exercising Leadership: Foundational Principles
HarvardXAug 2020 - View certificate

Leading Teams
University of MichiganJan 2021 - View certificate

Influencing People
University of MichiganDec 2020 - View certificate

Agile Meets Design Thinking
University of Virginia Darden School of BusinessNov 2020 - View certificate

Foundations of Project Management
GoogleJul 2021 - View certificate

Digital Product Management: Modern Fundamentals
University of Virginia Darden School of BusinessSept 2020 - View certificate

Managing Talent
University of MichiganDec 2020 - View certificate

Managing an Agile Team
University of Virginia Darden School of BusinessNov 2020 - View certificate

Inspiring and Motivating Individuals
University of MichiganNov 2020 - View certificate

Successful Negotiation: Essential Strategies and Skills
University of MichiganOct 2020
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